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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
It's Not Luck is the sequel to Eliyahu Goldratt's great business novel, The Goal. After their success in The Goal, Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from The Goal, and the importance of using them in business and in personal life. The problems addressed are primarily ones of (1) tailoring the bundle of business product and service offerings for customers in ways that create profit margin advantages across the business (2) by building on benefits from adding value for customers in improved ways and (3) creating these advances in ways that competitors cannot easily duplicate. The examples include a printing business for packaging, a beauty salon products business, and providing a service and parts intensive product.
The book's main story is interesting, and will keep you turning the pages. If you only read this as a novel about the caring manager and parent as a hero, you will find this to be a five star book.
If you want the book to help you learn new methods, you will find it not too beneficial. The examples are developed at such a level of generality that you will probably learn little from them. I graded the book down two stars for this weakness. Most readers won't know any more about how to create advantaged business models at the end of the book than they did at the beginning, except that they are to remember to apply the lessons from The Goal to all of their businesses.
The concepts that the book suggests are all perfectly valid and helpful ones. The first notion is to think of your customer and yourself as one entity. How can the two entities be combined in order to create the most value for both? The second notion is to then think about combining your business with acquisitions or being acquired by others so that the new business model can be applied to all these enterprises. I hope you do learn how to develop these commendable ideas.
After you finish reading this book, I suggest that you think about all of the ways that current measurements in your business cause you to optimize the performance of parts of your enterprise rather than the whole business and that of your customers. If you can locate those flaws, you can then begin to change the measurements to become those that reward the correct enterprise-customer optimization goal. The rest of the benefits will tend to flow from making that change, even if you never become very good at using the Thinking Process described in this book. Self-interest can take you a long way.
Become truly symbiotic with your customers in ways that enhance vitality for all!
And don't be afraid to think about how to include employees, suppliers, shareholders, and the communities you serve in this consideration of optimization!
The book's main story is interesting, and will keep you turning the pages. If you only read this as a novel about the caring manager and parent as a hero, you will find this to be a five star book.
If you want the book to help you learn new methods, you will find it not too beneficial. The examples are developed at such a level of generality that you will probably learn little from them. I graded the book down two stars for this weakness. Most readers won't know any more about how to create advantaged business models at the end of the book than they did at the beginning, except that they are to remember to apply the lessons from The Goal to all of their businesses.
The concepts that the book suggests are all perfectly valid and helpful ones. The first notion is to think of your customer and yourself as one entity. How can the two entities be combined in order to create the most value for both? The second notion is to then think about combining your business with acquisitions or being acquired by others so that the new business model can be applied to all these enterprises. I hope you do learn how to develop these commendable ideas.
After you finish reading this book, I suggest that you think about all of the ways that current measurements in your business cause you to optimize the performance of parts of your enterprise rather than the whole business and that of your customers. If you can locate those flaws, you can then begin to change the measurements to become those that reward the correct enterprise-customer optimization goal. The rest of the benefits will tend to flow from making that change, even if you never become very good at using the Thinking Process described in this book. Self-interest can take you a long way.
Become truly symbiotic with your customers in ways that enhance vitality for all!
And don't be afraid to think about how to include employees, suppliers, shareholders, and the communities you serve in this consideration of optimization!
9 von 12 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
While I enjoyed "The Goal", Goldratt's latest, "It's Not Luck" was hard to put down! Alex Rogo saved the day again, or more specifically saved his companies again, and once again Goldratt told his story in a manner that mixed fiction with solid business and human-relations principles. I am a marketing and business consultant, and after reading this book, I immediately declared it required reading for the executives and key-man employees of each company I am working with. Without exception it met with rave reviews. One of the managers, wife and half-owner of a manufacturing facility, made some major changes in company policies and used the techniques in this book to present these changes to the employees of the company. The rationale behind every single change was easily understood by even the most under-educated employee, and met with virtually no resistance! Revenues the following month increased by 150% and everyone employed by this company felt more rewarded, and more prideful, by their own contribution to the production process than ever before. Needless to say, this company rewarded me with a liberal bonus just for introducing them to this book! On the homefront, I have found several opportunities to use Alex Rogo's techniques to negotiate conflicts with my children, to the mutual satisfaction of all: a rarity indeed
5 von 7 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I bought this book after reading Goldratt's "The Goal" and was a little disappointed. He presents the "cloud" and "logic tree" methods, but never really explains the procedure to use these for yourself.
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Interessantes Buch
Wer bereits The Goal gelesen hat, findet sich in dem Buch sofort zurecht. Wieder darf man als Leser Alex Rogo und seine Erlebnisse zur Problemlösung begleiten. Lesen Sie weiter...
Vor 6 Monaten von Ingo Voigt veröffentlicht
It is the best book of the management for novel to me!
It is easy to understand what is the management. And it stress basic technology. Trust me, it is a good book!
Veröffentlicht am 30. November 1999 von "tsmc"
EXCELENTE
EXCLENTE LIBRO, ESTE LE PERMITE A UNO PODER VISUALIZAR EL ENTORNO DE UNA FORMA MAS ABIERTA Y SOBRE TODO LOGICA, ADICIONALMENTE FACILITA LA METODOLOGIA DE EVAPORACION DE NUBES PARA... Lesen Sie weiter...
Am 22. September 1999 veröffentlicht
Changed the way I think about business problems
I liked this book better than The Goal. It is loaded with information on the theory of constraints thinking process. The value of these techniques are termendous. Lesen Sie weiter...
Am 23. Juli 1999 veröffentlicht
Sequel to "Goal" - Marketing solution
This is a sequel to "Goal" - written by the same author. A must read for all those executives who feel defeated in this recession. Lesen Sie weiter...
Veröffentlicht am 7. Mai 1999 von Hitesh Tejani
Thought provoking
simple yet not simplistic methods for "doing the undoable" in developing a ground breaking marketing strategy
Am 26. April 1999 veröffentlicht
Eli's stories pull you in
How does a physicist so deftly apply the rules of logic to every day life and business? Just like The Goal this book teaches fundamental concepts and breaks down seamingly... Lesen Sie weiter...
Veröffentlicht am 26. Februar 1999 von smbburn@adnc.com
Alex Rogo does it again, of course
From a list of UnDesired Effects (UDE) via a cloud through a Current Reality Tree to the Future Reality Tree. Lesen Sie weiter...
Am 10. Januar 1999 veröffentlicht
Excellent process analysis techniques, but ...
... not as readable as The Goal. This jumps right into the analysis techniques he wants you to use, rather than setting up the story more. Lesen Sie weiter...
Am 14. April 1998 veröffentlicht
Useful lessons in competitive strategy taught in fiction.
Review of "It's Not Luck" by Eliyahu M. Goldratt:This story is about marketing and competitive strategy. Alex Rogo, Mr. Lesen Sie weiter...
Am 9. Juni 1996 veröffentlicht
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