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Produktbeschreibungen
Kurzbeschreibung
For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers.
Synopsis
For courses in Introduction to Hospitality. This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers.
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9 Rezensionen
9 von 10 Kunden fanden die folgende Rezension hilfreich
The "BestEver" Intro Book for a Overview of Hospitality!
13. Dezember 2001
Format:Gebundene Ausgabe
I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting student
to a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry.
to a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry.
I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good, but John's is the best. Afer more than 44 times of teaching this class, I will stick with John's text. It is an sperb read for those who are either beginning a career or who may be searching for a place to start. It also ties in nicely with other courses that often capture a readers interest to continue on and seek out more information. It is a great recruitment tool if used well.
4 von 4 Kunden fanden die folgende Rezension hilfreich
If you want to go into the HM industry
1. September 2002
Format:Gebundene Ausgabe
Read this book! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of this book today.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Introduction to Hospitality 5th Edition
3. März 2010
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
This book is very informative and filled with a multitude of information about the hospitality industry. The book contains articles on managers from a variety of different hospitality positions including restaurant, hotel, and tourism which allows those that are serious about entering the hospitality industry to get a glimpse of what actually goes on in that position.
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