Sorry, no full-color graphics, and no included disk full of fill-in-the-blank examples and wizards to build your contact list. This is an old-fashioned academic tome, not a how-to book or thinly-disguised marketing tool for some commercial database system.
I suppose the biggest criticism I could make of this book is that it overestimates the target audience. Unfortunately, many who see the title of this book assume that it will teach them how to work with current database products such as Oracle, or maybe SQL Server and Access. No, this book doesn't show you how to create an invoicing system for your bicycle shop, or a web content management system. What it will show you is the conceptual underpinning of the relational data model, how to understand relational database systems in general (not everything is SQL, you know), and provide some heavy insight into how relational databases should be designed.
In that sense, it can be considered an "introductory" book for software engineers, who might themselves create a new database management system. It can also be considered introductory for database administrators and systems programmers who are looking to expand their knowledge beyond the product-specific practical methods they have been exposed to. In other words, if you just want to know "how things are done" in your industry, don't read this book. If you want some insights into how things COULD be done much better, you might want to read this book.
So, while I might not recommend this book to a junior programmer tasked with creating his/her first web-based ordering system, I might recommend it to the company DBA or systems architect. Even more, I would recommend this book to anyone studying C/C++, and looking to start a career in software engineering, possibly to help create new database systems. This book doesn't discuss specific implementation in C++ or anything like that but it provides an excellent target feature set and language spec for development, as well as a clarification of the formal logic behind relational database management.