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Interviewing Users: How to Uncover Compelling Insights [Kindle Edition]

Steve Portigal

Kindle-Preis: EUR 15,46 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Produktbeschreibungen

Kurzbeschreibung

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.


Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 17430 KB
  • Seitenzahl der Print-Ausgabe: 176 Seiten
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verlag: Rosenfeld Media; Auflage: 1 (1. Mai 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00CEKR872
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Amazon Bestseller-Rang: #134.809 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Amazon.com: 4.8 von 5 Sternen  42 Rezensionen
18 von 19 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Design Research & UX Essential Read 14. Juni 2013
Von Nate Archer - Veröffentlicht auf Amazon.com
I have followed Steve Portigal through his articles and ever insightful blog for many years and have used many of his approaches and methods in my own design research. So, when I heard Steve was writing a book on the art and craft of design research, I immediately ordered a copy. After reading "Interviewing Users" I wanted to share my impressions and thoughts.

First off, the book was really insightful and inspiring from beginning to end. I found that Steve was able to capture the essence of many techniques and methodologies at expert level depth, while still delivering novice level understanding. As an experienced design researcher, this allowed me to easily grasp new ideas and learn extremely nuanced elements about common practices I was already familiar with. The use of case studies and stories from the field, quickly and vividly illustrate these points.

At many points in the book, I found myself stopping to think about and integrate new ideas into my own practice. This not only helped reveal gaps in my process, but also new ways to improve and expand on existing methods and techniques.

On frist read the book provided tremendous value, but I can also tell that I will be flipping through its pages again. The book is a tremendous reference point and will be very useful for studying up prior to my next user interview or design analysis session.

It's a quick read, at only 158 pages, but still dense enough to warrant careful reading. I would recommend it to anyone starting out in the field of user experience design, especially students or industry first timers. I would have been miles ahead If I had read this book when I first got into design research, but better late than never.

My one complaint is the brevity of the research analysis and synthesis section, but Steve even points out that these two subjects warrant their own books. However, after tweeting Steve for more info on these domains, he steered me to John Kolko's book, "Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis". The book was already on my wish list, so it will be interesting to see how the two dovetail together. He also suggested watching his presentation "We've done all this research, now what?", which does a good job at exploring some elements of analysis and synthesis in more detail.
11 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Truly Captures The Nuances Of Ethnographic Interviews 11. Juni 2013
Von Brian Haven - Veröffentlicht auf Amazon.com
Having been an ethnographer (design researcher) in the past, I'm extremely impressed with how well this book captures the actual skills and issues involved with conducting interviews. There are plenty of books out there about various research methods (and this book touches on some of those), but they typically miss one critical element that this book nails -- how to actually engage with the participant.

The author does a fantastic job outlining the subtle nuances of preparing for, executing, and evaluating user interviews. He really gets at the details that emerge with participants and how to deal with them in even the most bizarre scenarios -- and those scenarios WILL happen. The real power in this book is how the author captures the direct interaction with an interview participant, and how to get the responses you need as an interviewer, while not coming across as invasive. I also like how he describes letting the participant wander off the interview guide for a bit to learn things the interviewer never would have discovered otherwise. It's dealing with this "go-with-the-flow" approach that this book excels at teaching -- clearly derived from the author's many years of experience.

These are skills that rarely are taught in classes or in methods books. A good ethnographer/design researcher possesses a unique skill at enticing participants to reveal information about themselves without asking leading questions (something the majority of focus group moderators can't do). The author does the best job I've seen at capturing these capabilities and structuring the book in a manner that teaches the reader how they can do it as well. I also appreciate the focus on in-situ interviews (at the user's home, place of work, etc.) as this yields far more value than a group of people sitting in a focus group facility. It's the context that matters, and the author does a great job of teaching the reader how to perform quality interviews in these settings.

I'd recommend this book for anyone that needs to perform any type of research, and it's excellent material for people just entering the field or those who have been conducting this type of research for many years.

Highly recommended.
12 von 13 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Rich in experiential knowledge 25. Mai 2013
Von Maish Nichani - Veröffentlicht auf Amazon.com
Format:Kindle Edition
Steve's guide offers a vivid and rich description of the entire interviewing process. You won't find academic models here, only knowledge from deep experience.

Here are some of my favourites:

On recruiting is data: "In one project, that fact that I couldn't find anyone with a luxurious yet functional 'smart home' implementation revealed a great deal about how the client was conceiving of the market."
On reaching the tipping point: "Although I can't predict when it will happen there's a point when the participant shifts from giving short answers to giving stories...you realize that you've arrived a higher level of rapport and the tenor of the exchange is different."

Here are two tips from me on reading the book:

Go slow with it: the book has deep stuff you might miss if you flip through too quickly.
Follow the footnotes: They take you to a wealth of information on external sites.

Enjoy!
7 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellence in User Research Writing 7. Juni 2013
Von Nathan Moody - Veröffentlicht auf Amazon.com
The user experience industry and discipline is many-faceted, from user research to interaction design to information architecture. With user-centered design being the current reigning champion of design methodologies, there's really no sub-discipline of user experience that can't benefit, or isn't touched, by the recorded opinions of real users. One gets these opinions by observing and interviewing them. In order to best understand and execute these strategies, unless you're a trained behavioral psychologist or anthropologist, I think there are two books that exemplify excellent coverage of user research: Mike Kuniasvsky's Observing the User Experience, Second Edition: A Practitioner's Guide to User Research, and Steve Portigal's Interviewing Users.

Once the shock wore off that a solid, definitive book on this topic didn't actually exist, I found Portigal's book effortless to read and full of both common-sense wisdom and slightly counter-intuitive lessons from years of hard-won field research experience. Questioning without leading the subject, ideating with proper stimulation and props, being professional and focused while being an interloper in peoples' lives and homes, having empathy while staying subjective, improvising while still achieving your goals...these lessons and themes are all structured not unlike how a film is made, from planning, to pre-production, to production, to post-production. The synthesis and analysis section is extremely short, but I'd argue it should be: This is where the cleverness, insight, and opinions of the researcher comes into play, and each research project is so different that only a handful of guidelines can really be offered.

It's hard to illustrate a book with this topic, given privacy concerns, nondisclosures, and the like. The book's image choices could be better in the first third, but the imagery stays sparse and gets extremely valuable in the latter two thirds of the work. But I find it hard to knock a star off a ratings system for this, as the real content comes from Portigal's wisdom, words, and shared war stories.

This is a work of great utility to designers who are tasked with user interviews, user researchers who need to better understand how their research fits into a business or design context, or stakeholders who are asked to critique or review the design or efficacy of a research study. It's become the bible of our studio for interviewing users, and any studio who adopts its practices to their needs will get a lot of value from it.
3 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Great Introduction to the method of interviewing users 7. August 2013
Von Chris Poteet - Veröffentlicht auf Amazon.com
This book is a great addition to anyone interested in developing their interviewing skills or even breaking into it for the first time. The best contribution of this book is how he doesn't focus on ethereal discussions in user research but is instead interested in deeply practical application and methodology. For instance, he is not interested worrying about what to "call" his methods (such as the ethnography definition on pg. 3), but he is more interested in casting a vision for user research (pg. 10ff). The first chapter alone makes the book worth the purchase where he outlines benefits to the entire process. You're not going to get many interview books that cover everything from building rapport to how to place your camera when videotaping! While it's all great, chapters 5 and 6 are particularly good even for experienced researchers because he really shows how to have great interviews by such tangible topics such as the types of questions you ask and crossing the "tipping point" from the user answering questions to telling stories.

So why the 4 star rating? Well, I wish I could give it a 4.5 because 4 isn't really fair, but I feel like I can't give it a full five stars. The reason for this is because after all this great material on why we should do interviewing and how to do interviewing, you're left with a cursory overview of making an impact with your research. Let's face it, you can become a great interviewer but if you aren't good at interpreting that data ("design synthesis") than you're only an interviewer not a UX practitioner (maybe that's a tad overstated). I know you have to make decisions in what to include in a book, but to me this is absolutely foundational and left me wanting more.

Still, despite that critique the book is certainly worth a purchase, and it will only have a positive influence on your ability to effectively interview users.
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