A pretty picture. That's how it gets my one star! Inside the covers, the information seems more like an outline than a book. If I would have seen this book on a conventional store shelf, I wouldn't have bought it, but some of the positive reviews persuaded me to buy it on line.
I think the first problem Chandra Sekhar has, is that English is a second language for him, and it shows! I can excuse and over look the difficulties I find foreigners have with the English language in just simple conversation, but to write a good book requires a strong command of the English language, and anything less than proficient is inexcusable. In this book, sometimes words are obviously missing, and the spell checker must have been defective as well.
Sekhar chooses good topics, but only seems to touch on them, and nothing more. Many topics, but very little depth. A hundred and ten pages of double spacing? (As the old lady in the long ago Wendy's commercial would say: "Where's the beef?")
I don't see how the book got all of those positive, four or five star reviews. At best it could have been a three star reference manual, but it would have had to be a pocket sized one at that!
I'm brand new at learning about Internet Marketing and Web Site Positioning, but I've seen much better material on the market than this product has to offer! I'm currently reading "Streetwise - 'Maximize Web Site Traffic'", by Robin Nobles & Susan O'Neil, which seems to be a much more informitive, broader, and in depth presintation of Web Site/search engine positioning. I would reccommend it first!