To me, this book presented itself as a collection of articles (poorly edited in some respects) about affiliate marketing for the most part.
The title should have been "Affiliate Marketing From The Real Experts".
The book is an easy read, as most of the articles are pretty short in nature, covering a wide variety of topics...but none in depth. If you're getting started in affiliate marketing, this might be a good "primer" of sorts...but as a resource you'll constantly refer to, in my opinion this book gets low marks.