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Produktbeschreibungen
Pressestimmen
‘…a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).
Kurzbeschreibung
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines-grounded in the most current research-on optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the field-author Don Dillman and coauthors Jolene Smyth and Leah Christian-show you:
* Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
* How and when to use mail, telephone, and Internet surveys to your maximum advantage
* Proven techniques to increase response rates
* Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
* Direction on how to construct effective questionnaires, including considerations of layout
* The effects of sponsorship on the response rates of surveys
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines-grounded in the most current research-on optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the field-author Don Dillman and coauthors Jolene Smyth and Leah Christian-show you:
* Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
* How and when to use mail, telephone, and Internet surveys to your maximum advantage
* Proven techniques to increase response rates
* Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
* Direction on how to construct effective questionnaires, including considerations of layout
* The effects of sponsorship on the response rates of surveys
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
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In diesem Buch
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
I have close to 20 years of experience in market research; yet with the move that many are making to conducting their research over the Internet, I knew I needed to get a lot of learning quickly, in order to better understand the trade-offs being made between cost savings and research quality. Dillman's book fills that need. Building on an earlier edition, which focused on the issues surrounding interviewing by mail, Dillman confronts issues surrounding lack of randomness, need for clarity in a self-administered-survey world, and issues of internet coverage, in drawing conclusions. Also, he has a very helpful discussion on the issues surrounding combining data collected through different methodologies at once. Dillman also discusses the need to recruit within the context of a social exchange; we are, after all, collecting information with the respondent's approval, and our generalizations are stronger when we have a good sampling plan and can maximize co-operation.
Highly recommended!
Format:Gebundene Ausgabe
More and more social surveys are being carried out online. This book offers a helpful guide to communication scholars on how to design and implement Internet surveys.
As we all know, this thing called cyberspace is still a vast unknown territory. We need a lot of important resources to help us understand the nature of this new medium and to know the characteristics of its users. This book is one of those resources. It provides solid information on how to meet the challenges, as well as, maximize the potentials of the Internet.
Format:Gebundene Ausgabe
Dillman is the authority on survey methodology, and this book contains a wealth of information on survey construction, administration, etc. He also includes information on the use of internet surveys, and thankfully stresses their weaknesses. As with other areas, this book stresses the design and not the nuts-and-bolts needed. It won't teach you how to write an HTML form, but it won't teach you how to run a word processor either. It will teach you how to create effective surveys that can maximize your return rate, along with proper administration.
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