"This book provides a comprehensive. coherent and intelligent account of the complexities of International Business ... with the most balanced coverage of global regional differences of any textbook I know." Dr. Simon Collinson, Warwick Business School
"Their balanced coverage of European, North American. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." Carol A. Howard, Oklahoma City University
"This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." Professor Sid Gray, University of New South Wales
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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.