Intellectual Property Strategy und über 1,5 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr

Loggen Sie sich ein, um 1-Click® einzuschalten.
Mit kostenloser Probeteilnahme bei Amazon Prime. Melden Sie sich während des Bestellvorgangs an.
Jetzt eintauschen
und EUR 1,31 Gutschein erhalten
Alle Angebote
Möchten Sie verkaufen? Hier verkaufen
Der Artikel ist in folgender Variante leider nicht verfügbar
Keine Abbildung vorhanden für
Keine Abbildung vorhanden

Beginnen Sie mit dem Lesen von Intellectual Property Strategy auf Ihrem Kindle in weniger als einer Minute.

Sie haben keinen Kindle? Hier kaufen oder eine gratis Kindle Lese-App herunterladen.

Intellectual Property Strategy (MIT Press Essential Knowledge) [Englisch] [Taschenbuch]

John Palfrey

Preis: EUR 9,40 kostenlose Lieferung. Siehe Details.
  Alle Preisangaben inkl. MwSt.
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Nur noch 3 auf Lager (mehr ist unterwegs).
Verkauf und Versand durch Amazon. Geschenkverpackung verfügbar.
Lieferung bis Samstag, 19. April: Wählen Sie an der Kasse Morning-Express. Siehe Details.

Weitere Ausgaben

Amazon-Preis Neu ab Gebraucht ab
Kindle Edition EUR 6,73  
Taschenbuch EUR 9,40  


4. November 2011 MIT Press Essential Knowledge
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Hinweise und Aktionen

  • 5-EUR-Gutschein für Drogerie- und Beauty-Artikel:
    Kaufen Sie für mind. 25 EUR aus den Bereichen PC-und Videogames, Musik, DVD/Blu-ray und Hörbücher sowie Kalender und Fremdsprachige Bücher ein; der 5-EUR-Gutschein wird in Ihrem Amazon-Konto automatisch nach Versand der Artikel hinterlegt. Die Aktion gilt nicht für Downloads. Zur Aktion| Weitere Informationen (Geschäftsbedingungen)

Kunden, die diesen Artikel gekauft haben, kauften auch


Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr



"Palfrey backs up each point in this clear and well-written work with specific examples... Recommended for specialized collections." -- Library Journal

Über den Autor und weitere Mitwirkende

John Palfrey is Henry N. Ess Professor of Law and Vice Dean for Library and Information Resources at Harvard Law School and Faculty Codirector of the Berkman Center for Internet and Society at Harvard University. He is the coauthor of Born Digital: Understanding the First Generation of Digital Natives and the coeditor of Access Denied: The Practice and Policy of Global Internet Filtering, Access Controlled: The Shaping of Power, Rights, and Rule in Cyberspace, and Access Contested: Security, Identity, and Resistance in Asian Cyberspace (the last three published by the MIT Press). He is a Venture Executive at Highland Capital Partners and practiced intellectual property and corporate law at the firm Ropes & Gray.

In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug
Hier reinlesen und suchen:


Es gibt noch keine Kundenrezensionen auf
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf (beta) 3.7 von 5 Sternen  7 Rezensionen
9 von 9 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Sound advice on dealing with intellectual property 6. Oktober 2011
Von John Gibbs - Veröffentlicht auf
Format:Kindle Edition|Von Amazon bestätigter Kauf
You should think of intellectual property as a flexible asset class that can help your organization in a broad range of ways, according to Harvard Law School Professor John Palfrey in this book. Whether your organization is a for-profit business or a non-profit institution, you should give special consideration to strategies of openness rather than exclusion, especially in the information context.

The author goes on to provide four recommendations on the strategic approach which your organization should take to intellectual property:

1. Consider intellectual property to be an asset class;
2. Be open to what your customers, competitors and others can offer you in terms of intellectual property;
3. Intellectual property is more valuable for creating freedom of action than as an offensive weapon against others;
4. Be creative and flexible in what you do with your intellectual property.

Traditional approaches to intellectual property have been challenged by developments over the past 20 years with the open source movement and the proliferation of Internet services such as YouTube and file-sharing services which skate around the boundaries of intellectual property legitimacy but which copyright owners have been unable to shut down because of their immense popularity and power. Rigid enforcement of rights has become a political act likely to engender community ill-will; hence the wisdom in the author's advice to use openness rather than exclusion as a guiding policy.

In my view the author has succeeded in explaining intellectual property in language which can be understood by anyone. The author has his own views, but manages to steer clear of controversy. The book is short enough to maintain the reader's interest, and it is pitched at about the right level for an executive who needs to understand what intellectual property is and why it is important.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A worthy manual of strategic approaches to intellectual property 5. Dezember 2012
Von Rolf Dobelli - Veröffentlicht auf
The world of intellectual property (IP) can be a scary place, where giant firms face off against their competitors, acquiring mammoth IP portfolios to intimidate others and discourage patent infringement lawsuits. Or it can be a place of shrewd investment and careful nurturing of assets. Harvard Law School professor John Palfrey examines the high-stakes IP world and suggests IP strategies to optimize organizational performance. getAbstract recommends Palfrey's worthwhile guidance to all managers seeking to understand their IP assets and to maximize their profitability.
3 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Good read for business managers 13. Mai 2012
Von mollymom - Veröffentlicht auf
Format:Taschenbuch|Von Amazon bestätigter Kauf
Nice compact exposition of the IP space which will enable business managers to get up to speed with both new and old ways of looking at the intellectual property portfolio of any type of company. Reads in about an hour - not terribly in depth of the nuts and bolts, but a great overview.
5.0 von 5 Sternen Very useful book 14. April 2014
Von Andrey - Veröffentlicht auf
Format:Kindle Edition|Von Amazon bestätigter Kauf
The book gives full and, at the same time, concise picture of how to develop IP strategy in a company. The author introduces an approach to treating IP as a valuable asset, instead of looking at it simply as "shield and sword". The author gives a lot of illustrative real-life examples from IP-ilfe of large companies.
The set of cases in the end of the book is also great.
4.0 von 5 Sternen Textbook for a class 18. März 2014
Von Meredith - Veröffentlicht auf
Format:Kindle Edition|Von Amazon bestätigter Kauf
A little dry, but a lot of good information in here. I will keep this at the end of the semester.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.

Kunden diskutieren

Das Forum zu diesem Produkt
Diskussion Antworten Jüngster Beitrag
Noch keine Diskussionen

Fragen stellen, Meinungen austauschen, Einblicke gewinnen
Neue Diskussion starten
Erster Beitrag:
Eingabe des Log-ins

Kundendiskussionen durchsuchen
Alle Amazon-Diskussionen durchsuchen

Ähnliche Artikel finden

Ihr Kommentar