Book Description
Structure enterprise Web sites for maximum success -- one step at a time!
* Initial planning, mechanics, fine-tuning, and beyond.
* Easy-to-read and jargon free-no experience necessary.
* The first practical information architecture guide written by a practicing architect and content provider.
Web users simply will not tolerate sites that are poorly organized, or make transactions difficult. Bad information architecture costs money but quality information architecture can deliver powerful competitive advantage. Practical Information Architecture is the very first, step-by-step handbook designed to guide readers through the entire process of creating and implementing an underlying structure for a website from initial goal-setting to final production so the site effectively communicates their ideas, promotes their services and sells their goods. Eric Reiss starts by reviewing the initial planning considerations associated with effective Web site information architecture, including the identification of key business objectives. Next, he walks through organizing the site's content and creating a first-draft structure; then fine-tuning the structure to reflect ongoing feedback and an increasingly deep understanding of how the site will actually be used. For every Web architect, developer, designer, and site owner; and for marketing professionals, consultants, and anyone concerned with the effectiveness of Web sites.
Eric L. Reiss currently heads an Internet consultancy called e-reiss.com.
Synopsis
A step-by-step guide for readers explaining the process of creating an underlying structure for a web site. Topics covered include: Setting and achieving website goals; translating the site's goals into meaningful content; organizing the content so that visitors can find what they're looking for.
