This must-read text for all web designers delivers vital information on how to employ information architecture to create intelligent sites that produce hard sales. In today's drastically reduced web market, measurable business returns are essential to clients and this book equips the designer with the tools to deliver the goods. Information Architecture is low on theory, high on practice. It contains practical examples, how-to's, do's and don'ts and ready-to-use templates, illustrating concepts, tools and deliverables that can be used immediately in real life by anyone responsible for designing web sites. Practical explanations and tips are illustrated with case studies from industry leaders like IBM and Microsoft, and clear explanations of the latest cutting-edge research form the academic world. Readers can also access a web site where all the model templates explained in the book are ready for use, and a free sample chapter and free access to a sample templates are available.