This book comes from the author team that brought you the perennial bestsellers"Crucial Conversations"and"Crucial Confrontations", which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including"Today"and CNN, and in national newspapers including"USA Today"and the"New York Times".Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.
Influencer: The Power to Change Anything
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Here's what some of the world's most influential people are saying about Influencer.
“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People
“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner
“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company
“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author
Über den Autor
Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Kundenrezensionen
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3 von 5 Kunden fanden die folgende Rezension hilfreich
Von H. Fanning
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Das Buch hält alles, was es verspricht - es zeigt an Hand von erstaunlichen Beispielen (z.B. erfolgreiche Umerziehung von Kriminellen, Stoppen der weiteren Ausbreitung des HIV-Virus in Thailand; Ausrottung einer furchtbaren Wurmkrankheit in Afrika), wie es gelingt, Menschen zu den dauerhaften Verhaltensänderungen zu bewegen, die erforlich sind, um eine ausweglose Situation entgegen allen Erwartungen zu meistern.
Das Buch ist außerordentlich ermutigend - man lernt, dass und wie der Einzelne etwas tun kann. Und geradezu prophetisch wird es, wenn die Autoren darauf verweisen, dass in der amerikanischen Autoindustrie eine Kultur des Augenverschließens vor eigenen Mängeln besteht und darauf verweisen, dass dies in den Abgrund führen muss - was sich ja in der aktuellen Finanzkrise ganz klar zeigt.
Das Buch ist außerordentlich ermutigend - man lernt, dass und wie der Einzelne etwas tun kann. Und geradezu prophetisch wird es, wenn die Autoren darauf verweisen, dass in der amerikanischen Autoindustrie eine Kultur des Augenverschließens vor eigenen Mängeln besteht und darauf verweisen, dass dies in den Abgrund führen muss - was sich ja in der aktuellen Finanzkrise ganz klar zeigt.
1 von 2 Kunden fanden die folgende Rezension hilfreich
Von Dirk Engel
TOP 1000 REZENSENT
Format:Gebundene Ausgabe
Influencer - das sind Menschen, die es schaffen das Verhalten von anderen erfolgreich zu beeinflussen. Nun schrillen bei einigen schon die Alarmglocken: Geht es hier um Manipulation? Sollen mit irgendwelchen halbseidenen Tricks (Hypnose, NLP, Verkaufsförderung) ahnungslose Bürger dazu gebracht werden, Sachen zu tun, die sie eigentlich nicht wollen?
Moment, erst einmal Ruhe bewahren! Beeinflussen ist eine alltägliche Geschichte - Eltern wollen ihre Kinder dazu bringen, Spinat zu essen, Lehrer ihre Schüler zum Vokabellernen animieren und ihr Arzt versucht ihnen mehr Bewegung schmackhaft zu machen. Einige Eltern, Lehrer oder Ärzte schaffen es besser als andere, bei ihren Klienten das gewünschte Verhalten tatsächlich zu stimulieren.
In dem englischsprachigen Buch Influencer - The Power To Change Anything" versucht ein Kollektiv von fünf Autoren diesem Phänomen auf den Grund zu gehen: Was macht einen Menschen zu einem erfolgreichen Influencer? Sie finden heraus, dass es nicht um Persönlichkeit oder Charisma geht, sondern um eine gute Problemanalyse und das Anwenden der richtigen Strategien. Wenn man jemanden verändern will, so ist es wenig sinnvoll, das komplette Leben auf den Kopf stellen zu wollen.
Stattdessen sollten genau die Verhaltensweisen identifiziert werden, die wirklich zu einer Veränderung führen. Beim Lieblingsbeispiel der Autoren, dem Ausrotten des Schweinewurms (einen üblen Parasiten, den Menschen in Afrika durchs Trinkwasser aufnehmen), sind solche Verhaltensweisen das Filtern von Brunnenwasser durch ein Tuch und das Fernhalten von infizierten Nachbarn von der Wasserstelle.... Lesen Sie weiter... ›
Moment, erst einmal Ruhe bewahren! Beeinflussen ist eine alltägliche Geschichte - Eltern wollen ihre Kinder dazu bringen, Spinat zu essen, Lehrer ihre Schüler zum Vokabellernen animieren und ihr Arzt versucht ihnen mehr Bewegung schmackhaft zu machen. Einige Eltern, Lehrer oder Ärzte schaffen es besser als andere, bei ihren Klienten das gewünschte Verhalten tatsächlich zu stimulieren.
In dem englischsprachigen Buch Influencer - The Power To Change Anything" versucht ein Kollektiv von fünf Autoren diesem Phänomen auf den Grund zu gehen: Was macht einen Menschen zu einem erfolgreichen Influencer? Sie finden heraus, dass es nicht um Persönlichkeit oder Charisma geht, sondern um eine gute Problemanalyse und das Anwenden der richtigen Strategien. Wenn man jemanden verändern will, so ist es wenig sinnvoll, das komplette Leben auf den Kopf stellen zu wollen.
Stattdessen sollten genau die Verhaltensweisen identifiziert werden, die wirklich zu einer Veränderung führen. Beim Lieblingsbeispiel der Autoren, dem Ausrotten des Schweinewurms (einen üblen Parasiten, den Menschen in Afrika durchs Trinkwasser aufnehmen), sind solche Verhaltensweisen das Filtern von Brunnenwasser durch ein Tuch und das Fernhalten von infizierten Nachbarn von der Wasserstelle.... Lesen Sie weiter... ›
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183 von 190 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
Influenced me!
21. September 2007
Von G. Davis
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
The principles in this book have the potential to change the world - by changing behaviors of individuals, families, communities and nations.
The authors teach us how to create the change we'd like to see in the world using a deceptively simple framework (e.g. "Make the Undesirable Desirable" and "Design Rewards and Demand Accountability"). Many of the concepts are intuitive - the problem is that I had never intuited them before, much less put them all together in a framework I could act on. They support the framework with sound theory from behavioral psychology and demonstrate it with real-world examples of people who are solving big, important problems. Throughout it all they use a straight-forward conversational style and a great sense of humor.
But be warned: It's not a self-help, positive-mental-attitude, quick-fix, rah! rah! book, and it's not a fast, easy read - it's not supposed to be. The book deals with powerful concepts and it took me some time to think through the implications and how I could apply them. I re-read some chapters several times and spent time writing out how I could apply the principles (I usually do this in the margins - but with Influencer I ended up using a journal since there was so much to write about).
It's well worth the time and effort - I'm excited by the results I'm seeing personally as I apply the concepts in my roles as a father, husband, church leader and business leader.
The authors teach us how to create the change we'd like to see in the world using a deceptively simple framework (e.g. "Make the Undesirable Desirable" and "Design Rewards and Demand Accountability"). Many of the concepts are intuitive - the problem is that I had never intuited them before, much less put them all together in a framework I could act on. They support the framework with sound theory from behavioral psychology and demonstrate it with real-world examples of people who are solving big, important problems. Throughout it all they use a straight-forward conversational style and a great sense of humor.
But be warned: It's not a self-help, positive-mental-attitude, quick-fix, rah! rah! book, and it's not a fast, easy read - it's not supposed to be. The book deals with powerful concepts and it took me some time to think through the implications and how I could apply them. I re-read some chapters several times and spent time writing out how I could apply the principles (I usually do this in the margins - but with Influencer I ended up using a journal since there was so much to write about).
It's well worth the time and effort - I'm excited by the results I'm seeing personally as I apply the concepts in my roles as a father, husband, church leader and business leader.
115 von 119 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
A Brilliant Blueprint of the Science of Change
27. August 2007
Von James John Hollandsworth, M.D.
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Amazon Vine™ Rezension
(Was ist das?)
When Stephen Covey labeled this new book "an instant classic," I knew it was a must-read for me.
But I was floored at how brilliant this book really is.
Many books deal with some aspect or particular technique of change in people. Influencer is radically different: it presents a complete structural blueprint of the science of change, and takes you step by step through the critical factors behind change and how to apply them to any problem.
Instead of endless dry facts or empty clichés, Influencer breaks down its major points chapter by chapter, illustrating them with a detailed analysis of several real-world case studies of seemingly insurmountable change problems, including Delancy, a rehab center for hard-core criminal drug addicts which has an astonishing success rate of over 90%. Interspersed are personal and family case studies, research, and history all engagingly written in a well-organized, coherent style. At the end of each chapter is a summary of key concepts covered.
Influencer immediately helped me understand both my own thinking processes toward change and those of others, and jump-started good ideas for both my personal growth and solving several business issues. Influencer is by far the most original and useful book I have read this year. Highly recommended.
But I was floored at how brilliant this book really is.
Many books deal with some aspect or particular technique of change in people. Influencer is radically different: it presents a complete structural blueprint of the science of change, and takes you step by step through the critical factors behind change and how to apply them to any problem.
Instead of endless dry facts or empty clichés, Influencer breaks down its major points chapter by chapter, illustrating them with a detailed analysis of several real-world case studies of seemingly insurmountable change problems, including Delancy, a rehab center for hard-core criminal drug addicts which has an astonishing success rate of over 90%. Interspersed are personal and family case studies, research, and history all engagingly written in a well-organized, coherent style. At the end of each chapter is a summary of key concepts covered.
Influencer immediately helped me understand both my own thinking processes toward change and those of others, and jump-started good ideas for both my personal growth and solving several business issues. Influencer is by far the most original and useful book I have read this year. Highly recommended.
101 von 107 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
Fascinating examples of how to change individual and collective behaviors for the better
23. August 2007
Von Charles Ashbacher
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Amazon Vine™ Rezension
(Was ist das?)
The main thesis of this book is fascinating to contemplate. In essence, it is that nearly all ways used to try to get people to change serious and deeply ingrained behavior such as overeating, drug use, smoking and repeated criminal acts are at best pointless and in many cases counterproductive. You learn of examples of organizations that have found ways to cure people of these behaviors where the methods are really not that complicated. No massive amounts of money are expended, no high political rhetoric and no great national political mission is cited as a motive.
The examples are interesting and include:
*) The international effort to eliminate the guinea worm parasite, a terrible disease where people ingest the larva of the worm. Once the worm reaches adulthood, it literally bores its way out of the body and deposits its eggs.
*) The effort to get sex workers in Thailand to insist that their clients wear condoms during sex, thereby preventing millions of new cases of HIV infection.
*) The effort to get hospitals to recognize that approximately 100,000 people die in the United States each year in diseases caused in part by their hospital stay. Once the problem was recognized, take realistic and effective steps to prevent them.
*) An organization in San Francisco with an amazing record of turning people with extensive criminal records and a history of drug use into productive and valuable citizens.
In reading this book, you are struck with how simple these solutions are. It is also clear why so many government programs such as "the war on drugs" are so ineffective. They are efforts based on the political flavor of the moment and few in power seem willing to consider counterintuitive solutions that involve political risk.
This is a book that contains a great deal of material that would be valuable to counselors, community agencies, dieters and people in human resources. Anyone who deals with behaviors that can damage the individual and society should read it.
The examples are interesting and include:
*) The international effort to eliminate the guinea worm parasite, a terrible disease where people ingest the larva of the worm. Once the worm reaches adulthood, it literally bores its way out of the body and deposits its eggs.
*) The effort to get sex workers in Thailand to insist that their clients wear condoms during sex, thereby preventing millions of new cases of HIV infection.
*) The effort to get hospitals to recognize that approximately 100,000 people die in the United States each year in diseases caused in part by their hospital stay. Once the problem was recognized, take realistic and effective steps to prevent them.
*) An organization in San Francisco with an amazing record of turning people with extensive criminal records and a history of drug use into productive and valuable citizens.
In reading this book, you are struck with how simple these solutions are. It is also clear why so many government programs such as "the war on drugs" are so ineffective. They are efforts based on the political flavor of the moment and few in power seem willing to consider counterintuitive solutions that involve political risk.
This is a book that contains a great deal of material that would be valuable to counselors, community agencies, dieters and people in human resources. Anyone who deals with behaviors that can damage the individual and society should read it.
›
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