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Influencer: The Power to Change Anything [Englisch] [Gebundene Ausgabe]

Kerry Patterson , Joseph Grenny , David Maxfield , Ron McMillan , Al Switzler
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Kurzbeschreibung

1. September 2007
An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit!for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com "You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators."-John T. Landry, Harvard Business Review

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Produktinformation

  • Gebundene Ausgabe: 299 Seiten
  • Verlag: Mcgraw-Hill Publ.Comp. (1. September 2007)
  • Sprache: Englisch
  • ISBN-10: 007148499X
  • ISBN-13: 978-0071484992
  • Größe und/oder Gewicht: 2,8 x 15,7 x 23,2 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 96.744 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Produktbeschreibungen

Buchrückseite

Here's what some of the world's most influential people are saying about Influencer.

“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People

“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner

“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company

“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author

Über den Autor und weitere Mitwirkende

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.

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In diesem Buch (Mehr dazu)
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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3 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Einfach toll 31. Januar 2009
Format:Gebundene Ausgabe|Verifizierter Kauf
Das Buch hält alles, was es verspricht - es zeigt an Hand von erstaunlichen Beispielen (z.B. erfolgreiche Umerziehung von Kriminellen, Stoppen der weiteren Ausbreitung des HIV-Virus in Thailand; Ausrottung einer furchtbaren Wurmkrankheit in Afrika), wie es gelingt, Menschen zu den dauerhaften Verhaltensänderungen zu bewegen, die erforlich sind, um eine ausweglose Situation entgegen allen Erwartungen zu meistern.
Das Buch ist außerordentlich ermutigend - man lernt, dass und wie der Einzelne etwas tun kann. Und geradezu prophetisch wird es, wenn die Autoren darauf verweisen, dass in der amerikanischen Autoindustrie eine Kultur des Augenverschließens vor eigenen Mängeln besteht und darauf verweisen, dass dies in den Abgrund führen muss - was sich ja in der aktuellen Finanzkrise ganz klar zeigt.
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1 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Einflussreich gegen Würmer und Armut 1. September 2010
Format:Gebundene Ausgabe
Influencer - das sind Menschen, die es schaffen das Verhalten von anderen erfolgreich zu beeinflussen. Nun schrillen bei einigen schon die Alarmglocken: Geht es hier um Manipulation? Sollen mit irgendwelchen halbseidenen Tricks (Hypnose, NLP, Verkaufsförderung) ahnungslose Bürger dazu gebracht werden, Sachen zu tun, die sie eigentlich nicht wollen?
Moment, erst einmal Ruhe bewahren! Beeinflussen ist eine alltägliche Geschichte - Eltern wollen ihre Kinder dazu bringen, Spinat zu essen, Lehrer ihre Schüler zum Vokabellernen animieren und ihr Arzt versucht ihnen mehr Bewegung schmackhaft zu machen. Einige Eltern, Lehrer oder Ärzte schaffen es besser als andere, bei ihren Klienten das gewünschte Verhalten tatsächlich zu stimulieren.

In dem englischsprachigen Buch Influencer - The Power To Change Anything" versucht ein Kollektiv von fünf Autoren diesem Phänomen auf den Grund zu gehen: Was macht einen Menschen zu einem erfolgreichen Influencer? Sie finden heraus, dass es nicht um Persönlichkeit oder Charisma geht, sondern um eine gute Problemanalyse und das Anwenden der richtigen Strategien. Wenn man jemanden verändern will, so ist es wenig sinnvoll, das komplette Leben auf den Kopf stellen zu wollen.
Stattdessen sollten genau die Verhaltensweisen identifiziert werden, die wirklich zu einer Veränderung führen. Beim Lieblingsbeispiel der Autoren, dem Ausrotten des Schweinewurms (einen üblen Parasiten, den Menschen in Afrika durchs Trinkwasser aufnehmen), sind solche Verhaltensweisen das Filtern von Brunnenwasser durch ein Tuch und das Fernhalten von infizierten Nachbarn von der Wasserstelle.
Lesen Sie weiter... ›
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Amazon.com: 4.1 von 5 Sternen  274 Rezensionen
195 von 204 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Influenced me! 21. September 2007
Von G. Davis - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
The principles in this book have the potential to change the world - by changing behaviors of individuals, families, communities and nations.

The authors teach us how to create the change we'd like to see in the world using a deceptively simple framework (e.g. "Make the Undesirable Desirable" and "Design Rewards and Demand Accountability"). Many of the concepts are intuitive - the problem is that I had never intuited them before, much less put them all together in a framework I could act on. They support the framework with sound theory from behavioral psychology and demonstrate it with real-world examples of people who are solving big, important problems. Throughout it all they use a straight-forward conversational style and a great sense of humor.

But be warned: It's not a self-help, positive-mental-attitude, quick-fix, rah! rah! book, and it's not a fast, easy read - it's not supposed to be. The book deals with powerful concepts and it took me some time to think through the implications and how I could apply them. I re-read some chapters several times and spent time writing out how I could apply the principles (I usually do this in the margins - but with Influencer I ended up using a journal since there was so much to write about).

It's well worth the time and effort - I'm excited by the results I'm seeing personally as I apply the concepts in my roles as a father, husband, church leader and business leader.
120 von 124 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Brilliant Blueprint of the Science of Change 27. August 2007
Von James John Hollandsworth, M.D. - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
When Stephen Covey labeled this new book "an instant classic," I knew it was a must-read for me.

But I was floored at how brilliant this book really is.

Many books deal with some aspect or particular technique of change in people. Influencer is radically different: it presents a complete structural blueprint of the science of change, and takes you step by step through the critical factors behind change and how to apply them to any problem.

Instead of endless dry facts or empty clichés, Influencer breaks down its major points chapter by chapter, illustrating them with a detailed analysis of several real-world case studies of seemingly insurmountable change problems, including Delancy, a rehab center for hard-core criminal drug addicts which has an astonishing success rate of over 90%. Interspersed are personal and family case studies, research, and history all engagingly written in a well-organized, coherent style. At the end of each chapter is a summary of key concepts covered.

Influencer immediately helped me understand both my own thinking processes toward change and those of others, and jump-started good ideas for both my personal growth and solving several business issues. Influencer is by far the most original and useful book I have read this year. Highly recommended.
110 von 117 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Fascinating examples of how to change individual and collective behaviors for the better 23. August 2007
Von Charles Ashbacher - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
The main thesis of this book is fascinating to contemplate. In essence, it is that nearly all ways used to try to get people to change serious and deeply ingrained behavior such as overeating, drug use, smoking and repeated criminal acts are at best pointless and in many cases counterproductive. You learn of examples of organizations that have found ways to cure people of these behaviors where the methods are really not that complicated. No massive amounts of money are expended, no high political rhetoric and no great national political mission is cited as a motive.
The examples are interesting and include:

*) The international effort to eliminate the guinea worm parasite, a terrible disease where people ingest the larva of the worm. Once the worm reaches adulthood, it literally bores its way out of the body and deposits its eggs.
*) The effort to get sex workers in Thailand to insist that their clients wear condoms during sex, thereby preventing millions of new cases of HIV infection.
*) The effort to get hospitals to recognize that approximately 100,000 people die in the United States each year in diseases caused in part by their hospital stay. Once the problem was recognized, take realistic and effective steps to prevent them.
*) An organization in San Francisco with an amazing record of turning people with extensive criminal records and a history of drug use into productive and valuable citizens.

In reading this book, you are struck with how simple these solutions are. It is also clear why so many government programs such as "the war on drugs" are so ineffective. They are efforts based on the political flavor of the moment and few in power seem willing to consider counterintuitive solutions that involve political risk.
This is a book that contains a great deal of material that would be valuable to counselors, community agencies, dieters and people in human resources. Anyone who deals with behaviors that can damage the individual and society should read it.
88 von 93 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Change takes work 2. September 2007
Von Andrew S. Rogers - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
After teaching readers how to have "crucial conversations" to share ideas, resolve conflicts, and promote change, our five authors begin "Influencer" by turning that idea around. Talking, they remind us, often is not the best way to convince people to abandon old behaviors and start doing things differently, and can in fact be counterproductive if people start to resist or resent the idea you want to change them. It's sort of self-evident when you put it that way ... but on the other hand, once rational argument, hectoring, and pleading have failed, many of us feel disarmed. If you can't "talk them into it," what's left to try?

Given the title and subtitle, you could think "Influencer" is Dale Carnegie for a new generation. But it's actually quite a lot more than that. "The power to change anything" the authors describe is not a "These aren't the droids you're looking for" Jedi mind trick. Nor will you have everything you need to achieve your goals as soon as you finish reading. These are tools for promoting Big Ideas -- the examples the authors give include eliminating the ghastly guinea worm, promoting condom use in Thailand's sex trade, and turning around the lives of thousands of hardened gang members -- and so the first impression that the reader will take away from this is that changing minds and hearts requires hard work and commitment on both sides of the equation.

The authors argue that changing ingrained behavior requires people to answer two questions: "Can I make the change?" and "Is it worth the effort?" "Influencer" draws from psychology, organizational theory, history, sociology, and other disciplines to isolate the key motives that drive behavior. Armed with that information, they say, influencers have the lever they need to move mountains. It still won't be easy -- identifying the relevant "vital behaviors" alone can take time, including, they suggest, poring over scientific journals and other published research. But if change came through the flip of a switch, we wouldn't need this book in the first place.

Where "Influencer" is weakest, I thought, was in tying the authors' insights together in a way that leads us through from start to finish. Though the examples they give and stories they tell illustrate individual points and methods, and are certainly impressive examples of achievement, I never connected with them on an emotional level. Perhaps it's because the authors never succeded in convincing *me* I should want to change my life and become an Influencer. Maybe I don't have enough Big Ideas.

Little of the content of this book is truly original (for example, you could probably substitute "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath [Random House, 2007] for a good portion of chapter 3 at least). What will probably make "Influencer" influential is the authors' pulling all that information together and presenting it in a way that will make Influencers-to-be feel like they're taking in hard science. Will they then be willing and able to put in the work required -- and will their Big Ideas deserve it? Answering that will take far more than one volume to sort out.
67 von 72 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Fascinating and Helpful 27. August 2007
Von J. A. KONRATH - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
Influencing people isn't easy. This book looks at several influence success stories, including an Indian bank specializing in micro loans, reducing AIDS in Thailand, eradicating the guinea worm, and an environment that changes criminal behavior, and analyzes why they were successful.

It's a compelling study of human nature and why people do the things they do. I learned a lot, and will be able to apply some of it to my everyday life. But if you're in management, politics, or any sort of position where you need to deal with people, this is a must-read.

Do these techniques work? Look how many folks have reviewed this book prior to publication. Read Chapter 8 to find out why they have.
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