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Implementing SugarCRM: 'A step-by-step guide to using this powerful Open Source application in your business.' [Englisch] [Taschenbuch]

Michael J.R. Whitehead

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Kurzbeschreibung

24. Februar 2006
A step-by-step guide to planning, implementing, and using SugarCRM in your business. Focused on the needs of the enterprise, this book provides solution-driven approach for both business and IT specialists to get the most from this powerful and popular Open Source application. Small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation. Existing SugarCRM users who want to broaden their understanding of the topic. No programming knowledge is required to use this book to implement, customise and use SugarCRM.

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Synopsis

Written by a veteran SugarCRM expert and experienced documentation author (not to mention official SugarCRM Rock Star!), this book is the definitive guide to implementing SugarCRM. SugarCRM is the leading open source web based customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. Using a unique checklist approach the book works from the SugarCRM basics right up to advanced features in a clear, friendly way. It is carefully designed to distil hard-won SugarCRM wisdom from a recognized expert into a clear, readable, practical guide. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs, and shows SugarCRM in a realistic business setting through an Extended case study. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it. This book is ideal for small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. It will also be a valuable resource for IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation

Über den Autor und weitere Mitwirkende

Michael Whitehead is a leading authority on the design and implementation of Customer Relationship Management (CRM) systems. Michael's experience and expertise spans a thirty year career in software architecture, design and development as well as business management and ownership of multiple technology organizations. Among many other accomplishments Michael is the contributing author of the SugarCRM Open Source User Guide. Michael has authored this book for entrepreneurs and small/medium business leaders, like himself, to help propel the success of their businesses through the disciplined application of CRM best practices. More than just a practical guide for the implementation of SugarCRM, this book explores and explains the business implications-and benefits-of customer relationship management for the small/medium business. Michael is currently the founder and President of The Long Reach Corporation (www.thelongreach.com). Long Reach blends real world CRM expertise with commercial open source technologies to develop and deliver cost effective CRM solutions for small/medium business and divisions of large enterprises. Long Reach offers a full range of SugarCRM implementation, customization and training services. Long Reach is also the developer of Info At Hand¿, a complete, commercial-grade, customer-centric business management solution built on SugarCRM Open Source.


In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Amazon.com: 3.5 von 5 Sternen  8 Rezensionen
18 von 20 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen You will find much more substance in the Sugar documentation 16. Dezember 2006
Von aj0408 - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
OK, I generally do not write reviews when I like a product. I let others do that (since there are plenty of people who do write positive reviews). But I take it upon myself to let others know when the product sucks. This is one of those occasions.

I am very disappointed with this book for the following reasons:

1. With all the great reviews, I had thought that this would solve world hunger and then some. It went through this book in exactly 40 minutes, scanning over each chapter looking for something that I already did not know. I could not find anything. NOTHING. Nothing at all.

2. It has precious little information about installing, customizing and troubleshooting the application for your specific business needs, which will occur if you are doing anything useful with the application.

3. The documentation pdfs that the sugar folks have put together are much more involved and detailed, not to mention concise and free.

4. The price of this book suggests that it would be a detailed work. The author actually did no research/make any contribution to what already exists in public domain. I felt cheated. Looks like someones idea of making a quick buck. Disgusting.
14 von 18 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Not what I was expecting 28. März 2006
Von Marc D. Behr - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
If you are looking for a book that describes what a CRM is, why you would want one, how you can use one and how SugarCRM may be right for you, then this is a great reference.

But, if you know what a CRM is and why you need/want one and are hoping to learn how to add features/functions to SugarCRM to meet your specific business needs, then this is not your book, especially because of its price.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Rare book 16. Oktober 2006
Von Armen Khrimian - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I rate this book with 5 stars because:

1. It presents clear, very clear explanation what a CRM for a small- mid-size business is.

2. The author has background as small- mid-size business manager/owner so he speaks not from technology geek point of view but from business owner/manager point of view. All goals are first of all business goals, not some technological gains.

3. Very clear explanation of open-source SugarCRM.

4. Interconnection of all items (CRM, SMB needs, SugarCRM abilities) together under excellent examples of imaginary small business implementing SugarCRM.

Overall very rare book in these days which speaks about business first of all and speaks with authority of "been there done that". As SugarCRM user myself I find this book extremely useful.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Implementing SugarCRM 31. März 2006
Von Timothy Haley - Veröffentlicht auf Amazon.com
Format:Taschenbuch
We're now in the process of implementing SugarCRM in our business and I've found this book to be an invaluable tool in helping us during this process.

The writing is clean and clear and the author has added some flavor to what can be a dry subject.

I would highly recommend it to anyone using or considering using SugarCRM in their business.
1 von 1 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Not my first choice 18. November 2009
Von A. Maro - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
I was surprised that nearly a third of the book had absolutely nothing to do with implementing SugarCRM, and the remaining sections were truly vague. If you want a book that describes generic concepts about what a CRM is and why you might want one, this book is for you. If you don't have a clue what a CRM system is, this book is a nice primer. In fact for the first third of the book, I believe it mentions other CRM products more often than Sugar.

If you are actually trying to implement SugarCRM and expect this book to show you how to change a single setting to customize it your way, you will be sorely disappointed. There are vague references to things like "use the admin panel to change user permissions" but nothing more detailed than that simple phrase - and very little of that.
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