The profound mysteries of creative thought have long intimidated the world's finest brains. How do you measure the imagination? How do you quantify an epiphany? These daunting questions led researchers to neglect the subject for hundreds of years. In Jonah Lehrer's ambitious and enthralling new book, we go in search of the epiphany. Shattering the myth of creative 'types', Lehrer shows how new research is deepening our understanding of the human imagination. Creativity is not a 'gift' that only some possess. It's a term for a variety of distinct thought processes that we can all learn to use more effectively. Some acts of imagination are best done sipping espresso in a crowded cafe, while others require long walks in a quiet park. Lehrer helps us fit our creative strategies to the task at hand. The journey begins with the fluttering of neurons in the prefrontal cortex, before moving out to consider how this new science can also make neighbourhoods more vibrant, companies more productive and schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.
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"* 'Jonah Lehrer's new book confirms what his fans have known all along - that he knows more about science than a lot of scientists and more about writing than a lot of writers" - Malcolm Gladwell, author of The Tipping Point * 'In this amazing first book [Lehrer] bridges "the two cultures" with ease and grace. His clear and vivid writing - incisive and thoughtful, yet sensitive and modest - is a special pleasure.' - Oliver Sacks on Proust Was A Neuroscientist * 'Fascinating...compelling...a great read. It might even improve your life. Not many books offer both.' - New Scientist on The Decisive Moment"
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Über den Autor
Jonah Lehrer is editor at large for Seed magazine and the author of The Decisive Moment: How the Brain Makes Up Its Mind. A Columbia University graduate and a Rhodes Scholar at Oxford, Lehrer has written for the New Yorker, Boston Globe, Washington Post, NPR and New Scientist, and writes a highly regarded blog, The Frontal Cortex.
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6 von 7 Kunden fanden die folgende Rezension hilfreich
Von Donald Mitchell
TOP 500 REZENSENT
Format:Gebundene Ausgabe
"For behold, I create new heavens and a new earth;
And the former shall not be remembered or come to mind." -- Isaiah 65:17 (NKJV)
How you will react to this book depends on what you hope to gain from it. If you have never read about creativity and applied imagination, Imagine is a fun, fast read. The book is filled with well-told anecdotes that you'll long remember.
If you want to read a review of the scientific literature of the subject, you'll be disappointed. There are references to some studies that scientists have done, but you won't be led to the heavy-duty articles.
If, instead, you want to learn how to make your own work and that of your organization more creative, you'll probably be a little puzzled by what the lessons of the anecdotes are. There's no overarching structure of conclusions that you can rely on. If you are looking for information about how to make huge breakthroughs, that subject isn't covered here.
I had a hard time know how to grade the book. From the first perspective, it's a decent 4 star book. From the second perspective, it's more like a 1 or 2 star book. From the last perspective, it's probably a 2. So I averaged that out and gave the author the benefit of the doubt and picked a 3. (He can certainly write a legible and interesting sentence.)
Just imagine how much more successful this book would be if it had more uses!
And the former shall not be remembered or come to mind." -- Isaiah 65:17 (NKJV)
How you will react to this book depends on what you hope to gain from it. If you have never read about creativity and applied imagination, Imagine is a fun, fast read. The book is filled with well-told anecdotes that you'll long remember.
If you want to read a review of the scientific literature of the subject, you'll be disappointed. There are references to some studies that scientists have done, but you won't be led to the heavy-duty articles.
If, instead, you want to learn how to make your own work and that of your organization more creative, you'll probably be a little puzzled by what the lessons of the anecdotes are. There's no overarching structure of conclusions that you can rely on. If you are looking for information about how to make huge breakthroughs, that subject isn't covered here.
I had a hard time know how to grade the book. From the first perspective, it's a decent 4 star book. From the second perspective, it's more like a 1 or 2 star book. From the last perspective, it's probably a 2. So I averaged that out and gave the author the benefit of the doubt and picked a 3. (He can certainly write a legible and interesting sentence.)
Just imagine how much more successful this book would be if it had more uses!
1 von 1 Kunden fanden die folgende Rezension hilfreich
Von Jana
VINE™-PRODUKTTESTER
Format:Gebundene Ausgabe
I'm not happy to inform, that some to a lot quotes in this book are totally made up by Jonah Lehrer.
He states that he had access to Dylans Manager... which never happened.
That book will be withrawed by its publisher, because of this.
He states that he had access to Dylans Manager... which never happened.
That book will be withrawed by its publisher, because of this.
0 von 1 Kunden fanden die folgende Rezension hilfreich
Von nik
Format:Gebundene Ausgabe
The style of writing is not bad... to start with something positive as the author recommends.
As critisim is an important tool to enhance the creative outcome, as the author says, here it comes:
Kahneman might be the much better choice. This book is a collection of mainly outdated research mixed with many, many examples.
Readers who are interested in the very fundamentals of creativity might want to start with this book.
People who expect more should have a walk at the fresh air...
As critisim is an important tool to enhance the creative outcome, as the author says, here it comes:
Kahneman might be the much better choice. This book is a collection of mainly outdated research mixed with many, many examples.
Readers who are interested in the very fundamentals of creativity might want to start with this book.
People who expect more should have a walk at the fresh air...
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