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Each chapter is very well constructed and makes for easy reading, and the finding of information is made easy too.
Excellent comparisons between different theorists and well referenced.
Well worth a copy if studying for any Business discipline.
In this context, Garet Morgan divides his book into three parts.
I- In this part, he focuses on the nature of metaphor and its role in understanding organization and management. Here, he argues that using multiple metaphors to understand organization and management gives us a capacity to tap different dimentions of a situation, showing how different qualities of organization can co-exist, supporting, reinforcing, or contradicting one another:
* In approaching the same situation in different ways, metaphors extend insight and suggest actions that may not have been possible before.
* The insights generated by different metaphors are not just theoretical. They are incredibly practical.
* Metaphors lead to new metaphors, creating a mosaic of competing and complementary insights.
II- In this part, he demonstrates how metaphor can be used to develop theories of organization and management. In this sense, he shows strengths and limitations of the following metaphors:machine metaphor, organismic metaphor, brain metaphor, culture metaphor, political metaphor, psychic prison metaphor, flux and transformation metaphor, and dominant metaphor.
III- In this part, by using theoretical ideas/metaphors, he presents a practical case study that illustrates how we can use the metaphors presented in this book as practical frameworks for reading and shaping organizations.
Finally, he argues that Images of Organization is very different from most management books. It has a clear point of view: that metaphor is central to the way we read, understand, and shape organizational life. But at no point will you find that view being brought down to advocacy of a single perspective. There are no right or wrong theories in management in an absolute sense, for every theory illuminates and hides.
Highly recommended.
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