IDLE IDOL: The Japanese Mascot on the surface looks like a three dimensional comic book. Every page is filled with comical characters that on closer examination are doll-like images - shiny, simple, striking. This little book is the work of Edward and John Harrison who became obsessed with the imagery of storefront images in England, only to travel to Japan and fine a plethora of such images and discover the origins of these characters. Perhaps people on the West Coast of the USA can most closely identify with the Bob's Big Boy figure that still pops up in the most unexpected places advertising hamburgers.
But the history of these creatures goes further back than the ubiquitous drugstore Indians of the Old West. In Japan these 'dolls' (sometimes quite large in size) have been in use for the better part of the last century. The Harrisons separate the figures into categories - Hero, Legend, Spokesperson, TV Star, Entertainer, Chef, Doctor, and Meeter/Greeter. They all have names and meanings and are a highly visual means of attracting the public eye. The book is filled with hundreds of these characters. An interesting finding is the inclusion of the American figures of Bob's Big Boy, Ronald McDonald, and Colonel Sanders in the 'Chefs' section!
Each of the Idols pictured is accompanied by a short history and explanation of the meaning and the use in Japan. Even the method of naming them is discussed. The photography is excellent -all in full color - and the design by Mark Batty Publisher is, of course, of the expected high standard of all their books. Grady Harp, June 10