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Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing: A Professional Guide to Production and Marketing [Englisch] [Gebundene Ausgabe]

Malcolm Stogo
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Kurzbeschreibung

23. Dezember 1997
This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.

Produktinformation

  • Gebundene Ausgabe: 560 Seiten
  • Verlag: John Wiley & Sons (23. Dezember 1997)
  • Sprache: Englisch
  • ISBN-10: 0471153923
  • ISBN-13: 978-0471153924
  • Größe und/oder Gewicht: 24 x 16 x 4 cm
  • Durchschnittliche Kundenbewertung: 4.7 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 466.312 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Synopsis

This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.

Autorenkommentar

The new bible for knowledge regarding ice cream production
This new book will teach you everything you need to get started or advance your skills regarding opening or expanding an ice cream business. Especially important are the recipes for over 500 flavors of ice cream, sorbets, Italian ices and gelato whether for batch or continuous ice cream production. The chapters on marketing are especially important for helping ice cream businesses expand their market especially for wholesale and supermarket distribution. E-mail- Mstogo@aol.com

In diesem Buch (Mehr dazu)
Einleitungssatz
Batch freezing production equipment costs less than continuous freezing equipment. Lesen Sie die erste Seite
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Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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4.7 von 5 Sternen
4.7 von 5 Sternen
Die hilfreichsten Kundenrezensionen
5.0 von 5 Sternen Excellent Book very informative 21. Januar 1999
Von Ein Kunde
Format:Gebundene Ausgabe
As a professional in the industry for 11 years, this by far is the most intensive book I have had the pleasure to read. Not only to those who produce ice cream, but anyone interested in the industry as a profession will find this very informative and enlightening. This was obviously written by someone who has exstensive industry knowledge and truly wants others not to make the costly mistakes one often makes in a new endever. If I had read this 11 years ago I would have saved thousands of dollars and a whole lot of misdirected time.
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen The source for anyone entering the business of ice cream 29. September 1998
Format:Gebundene Ausgabe
This book gives the reader all the information needed to get into the business of making and selling ice cream. Along with the author's newsletters, ICE CREAM STORE NEWS and BATCH FREEZER NEWS, the reader will feel comfortable to move forward in this exciting business of ice cream. Contact the author at Mstogo@aol.com. for further information.
War diese Rezension für Sie hilfreich?
Format:Gebundene Ausgabe
This book contains invaluable information about making ice cream and gelato and about setting up and marketing the product. I was not disappointed and learned a lot.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 3.9 von 5 Sternen  13 Rezensionen
30 von 32 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent Book very informative 21. Januar 1999
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
As a professional in the industry for 11 years, this by far is the most intensive book I have had the pleasure to read. Not only to those who produce ice cream, but anyone interested in the industry as a profession will find this very informative and enlightening. This was obviously written by someone who has exstensive industry knowledge and truly wants others not to make the costly mistakes one often makes in a new endever. If I had read this 11 years ago I would have saved thousands of dollars and a whole lot of misdirected time.
8 von 8 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen BEST BOOK, EVER! 19. Januar 2008
Von Mark Mavrantonis - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
This is BY FAR the best book on the subject of ice cream. It's not the sort of book you would want to use a little machine that lives in your freezer at home - this is geared towards mass production in a professional kitchen or bakery environment. I've used twenty of these recipes and turned ice cream desserts into the top-selling items. Even the sorbet is superior to what I was doing before. This week alone, I've sold over five hundred portions - Ice cream is now my #1 seller and the most profitable dessert on the menu, not to mention the lowest labor to produce. If you produce your own ice cream in any sort of volume setting, this book is a must-have for your library.
9 von 10 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent book for ice cream professionals 21. November 2002
Von Jon Birgisson - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Working as a dairy technician in a medium sized ice-cream-factory, I needed something to expand my knowledge on the subject. That's why I bought this book. And I was amazed: Ice Cream and Frozen Desserts: A Commercial Guide to Production and Marketing really met my expectations and did a lot more. It's well written, easily accessible and thorough. A must buy for both ice-cream-professionals and enthusiasts.
8 von 9 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent description of all phases 10. Oktober 2002
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book was *exactly* what I was looking for to help me get started in this business. A very broad overview of many different topics related to the ice cream business.
As my plans are to possibly open a parlor, some of the aspects of the commercial operations were not useful to me, but it *was* at least interesting to see how the big boys do it.
The one area that I was a little disappointed in was the business aspects of it. There were some general discussions of things to accomplish, without any real instruction in how to go about actually *accomplishing* them.
Overall, well worth the (rather steep, I admit...) price.
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The Bible of Ice Cream Making 17. Mai 2010
Von P. Huddleston - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
From idea to execution, this book is jam packed with hundreds of pages of useful information. There's no fluff in this book. It's hard core, nuts and bolts what you need to do, why you need to do it and how you need to go about getting it done. It reviews specific models of machinery, listing the pros and cons. It tells you how much floor space you need to alot to each piece of equipment. It answers just about everything you need to know about making ice cream. And if there's something else I need to know, I haven't thought of it yet.

Included are dozens of ice cream recipes that are sure to be best sellers if you do decide to go forward with opening a shop.

Mr. Stogo writes everything in a way that's not overwhelming, but makes the entire process seem quite possible. If you are thinking of going into the ice cream business, this is the first book you should read. You won't regret the purchase price - it's money well spent.
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