- Gebundene Ausgabe: 255 Seiten
- Verlag: Motorbooks Intl (30. November 2004)
- Sprache: Englisch
- ISBN-10: 0760318638
- ISBN-13: 978-0760318638
- Größe und/oder Gewicht: 23,1 x 15,9 x 2,4 cm
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Amazon Bestseller-Rang:
Nr. 183.417 in Englische Bücher (Siehe Top 100 in Englische Bücher)
- Nr. 5 in Englische Bücher > Sachbücher > Auto & Motorrad > Automobilindustrie
- Nr. 32 in Englische Bücher > Sachbücher > Auto & Motorrad > LKWs & Busse
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Hummer
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Produktbeschreibungen
Kurzbeschreibung
Part company history, part business tale, and part action novel, Hummer tells the story of the Humvee's rise from a utility vehicle bred for military use to suburban status-symbol. More than a simple story of GM's clever branding scheme at a perfect juncture in automotive, consumer, and world histories, this book is a cultural dissection of what images make American's open their pocketbooks so readily, and how buying American consumers was never so easy - or conflicted. Americans got their first real look at the Hummer during the first Gulf War. Interestingly, because of the advent of 24-hour news at this same point in time, the Gulf War served as priceless free advertising for AM General's war machine. After seeing the Hummer in action, movie star Arnold Schwarzenegger reportedly helped to convince AM General to prep the Hummer for civilian sales and was one of the first to own one.
Synopsis
Part company history, part business tale, and part action novel, Hummer tells the story of the Humvee's rise from a utility vehicle bred for military use to suburban status-symbol. More than a simple story of GM's clever branding scheme at a perfect juncture in automotive, consumer, and world histories, this book is a cultural dissection of what images make American's open their pocketbooks so readily, and how buying American consumers was never so easy - or conflicted. Americans got their first real look at the Hummer during the first Gulf War. Interestingly, because of the advent of 24-hour news at this same point in time, the Gulf War served as priceless free advertising for AM General's war machine. After seeing the Hummer in action, movie star Arnold Schwarzenegger reportedly helped to convince AM General to prep the Hummer for civilian sales and was one of the first to own one.
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Einleitungssatz
Cruise the parking lot of any major American shopping center and it's easy to be overwhelmed-by the stray shopping carts, by the alarming increase in size of the American behind and the rapidly increasing numbers of beggars running a new panhandle in the parking lot: The house that burned down last night, it was on TV news? Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Cruise the parking lot of any major American shopping center and it's easy to be overwhelmed-by the stray shopping carts, by the alarming increase in size of the American behind and the rapidly increasing numbers of beggars running a new panhandle in the parking lot: The house that burned down last night, it was on TV news? Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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6 Rezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Hummer:How the Little Truck Company Hit the Big Time,Thanks To Saddam,Schwarzengger,and GM:Good Book
28. Oktober 2009
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Hummer:How the Little Truck Company Hit the Big Time,Thanks To Saddam,Schwarzengger,and GM: Good Book.
This is A great book,A little sad Hummer is Gone(Being Brought By A Chinese Co from GM as of this Writing) that way we can have a vehicle that makes Liberals Cringe, I never been a Big fan Of Hummer,Humvees YES. This book is short yet insightful, More of a History Than A Pictorial(has a few color,some B&W ,small hardcover) so it's a good Reader,The Writer Is funny and An Admitted Log Cabin Republican. I like the book, and Whether your A Hummer Fan,(I do like them not love them) or Your A GM Fan*At least when it wasn't Gov't Owned. * This Book is for you.
This is A great book,A little sad Hummer is Gone(Being Brought By A Chinese Co from GM as of this Writing) that way we can have a vehicle that makes Liberals Cringe, I never been a Big fan Of Hummer,Humvees YES. This book is short yet insightful, More of a History Than A Pictorial(has a few color,some B&W ,small hardcover) so it's a good Reader,The Writer Is funny and An Admitted Log Cabin Republican. I like the book, and Whether your A Hummer Fan,(I do like them not love them) or Your A GM Fan*At least when it wasn't Gov't Owned. * This Book is for you.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Great read!
15. November 2004
Format:Gebundene Ausgabe
A former Car & Driver editor, Martin Padgett takes his clever and informative style and applies it to the Hummer. He deftly addresses the sociological causes leading to the Hummer's success, as well as the resulting phenomenon that surrounds the Hummer today. And he does so with humor, making this a fun page-turner.
1 von 1 Kunden fanden die folgende Rezension hilfreich
A great read, informative and fun
12. November 2004
Format:Gebundene Ausgabe
With the Hummer rage, we needed a little background. Padgett does a remarkable job of telling the whole story. His style is easy and intelligent. This book is a must have for Hummer lovers and history buffs.
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