- Taschenbuch: 119 Seiten
- Verlag: Motorbooks International; Auflage: illustrated edition (Januar 2003)
- Sprache: Englisch
- ISBN-10: 0760312443
- ISBN-13: 978-0760312445
- Größe und/oder Gewicht: 22,6 x 20,6 x 0,5 cm
-
Amazon Bestseller-Rang:
Nr. 396.046 in Englische Bücher (Siehe Top 100 in Englische Bücher)
- Nr. 91 in Englische Bücher > Sachbücher > Auto & Motorrad > LKWs & Busse
|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
| |||||||||||||||
Produktinformation |
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von John Lamm auf Amazon
› Besuchen Sie die Seite von John Lamm auf Amazon
Produktbeschreibungen
Kurzbeschreibung
General Motors bought the retail and naming rights for the Hummer from American General in mid 1999 with a plan to cultivate and maintain the name of the most ferocious 4X4 ever created. The first new GM-sponsored soldier, the Hummer H2, was introduced under much fanfare at the 2000 Detroit Auto Show. The H2 is every bit the king of the off-road as its combat-proven brother is, all wrapped up in a smaller, more stylized package for the streets. This book tells the complete story of the H2, from its civilian Hummer roots to its ultimate construction and delivery to the public sporting clever features like it's green radar-like gauges to its cool red "fire" button that starts the engine.
Synopsis
General Motors bought the retail and naming rights for the Hummer from American General in mid 1999 with a plan to cultivate and maintain the name of the most ferocious 4X4 ever created. The first new GM-sponsored soldier, the Hummer H2, was introduced under much fanfare at the 2000 Detroit Auto Show. The H2 is every bit the king of the off-road as its combat-proven brother is, all wrapped up in a smaller, more stylized package for the streets. This book tells the complete story of the H2, from its civilian Hummer roots to its ultimate construction and delivery to the public sporting clever features like it's green radar-like gauges to its cool red "fire" button that starts the engine.
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
In diesem Buch
(Mehr dazu)
Einleitungssatz
Much of the company genealogy through the first four decades of the twentieth century is not particularly memorable. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Much of the company genealogy through the first four decades of the twentieth century is not particularly memorable. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Tags(Was ist das?)Bei einem Tag handelt es sich um ein Schlagwort, das zum Produkt passt.
Tags erleichtern allen Kunden die Suche und die Sortierung ihrer Lieblingsprodukte. |
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
2 Rezensionen
7 von 8 Kunden fanden die folgende Rezension hilfreich
Enjoyable Read
10. März 2003
Format:Taschenbuch
When the latest "What's Hot" list gets published, there is no doubt that the H2 will occupy a top slot. This brief, but fun book gives a nice insight into the development of the H2, and outlines (for the first time I've ever read), the brilliant deal that brought GM and Humvee together to create and market the lastest designer wheels.
The GM/AM General (AM is the firm that produced the original Humvee) deal, which combined the branding and economic power of GM with the uniqueness and techincal genius of the Humvee team allowed both parties to get exactly what they wanted, and brought the H2 to the general public far quicker than either one on their own could have. The development and launching of the H2 should be required reading for both engineering and marketing students.
The story falls a bit as it tries to categorize the H2 driver into one of two classes, and makes a few too many generalizations as to market appeal.
There are some great photos, and some interesting development stories about future Hummer/GM vehicles (2 more are scheduled to hit the market by 2010)
The GM/AM General (AM is the firm that produced the original Humvee) deal, which combined the branding and economic power of GM with the uniqueness and techincal genius of the Humvee team allowed both parties to get exactly what they wanted, and brought the H2 to the general public far quicker than either one on their own could have. The development and launching of the H2 should be required reading for both engineering and marketing students.
The story falls a bit as it tries to categorize the H2 driver into one of two classes, and makes a few too many generalizations as to market appeal.
There are some great photos, and some interesting development stories about future Hummer/GM vehicles (2 more are scheduled to hit the market by 2010)
4 von 7 Kunden fanden die folgende Rezension hilfreich
unbelievable
1. Mai 2003
Format:Taschenbuch
ok i would like to start out with complimenting the author and illustrators of this book they did a outstanding job. thank you for doing such a great job
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
