Let's face it: Books on scientific writing are ten a penny and we know all their tips and tricks.
But why do we still write like the fifth-grader and ignore all the style advice that has been passed down to us?
This book sets out to expel the demons of jargon and impressive but uninformative sentences; it will provide you with great advice on style, some well-known, some surprising, AND:
the will to use them!
It was such great fun reading it, I have never laughed so much when reading a non-fiction book. The authors really know their business, keeping the reader entertained with the indispensable end-of-chapter-anecdote.
This entertainment factor is what instantly engraves all the new style recommendations in your frontal lobe and leaves you craving for a paper to employ them right! now!
And if you know some of the writing paradigms, it also makes you wonder, why on earth you never use them.
Besides writing papers, his book also tackles other important fields: PhD thesis or books, presentations, CVs, letters of recommendation.
My conclusion: If you need anyone or anything to remind or tell you how to "write and publish a scientific paper" let it be this book!