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How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website (English Edition) Kindle Edition

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Neu ab Gebraucht ab
Kindle Edition, Kindle eBook, 22. Februar 2012
"Bitte wiederholen"
EUR 3,09

Länge: 48 Seiten Verbesserter Schriftsatz: Aktiviert Sprache: Englisch



While the technology of the web has grown at break-neck pace, the quality of the content hasn’t kept up. Most websites for businesses are still just nice looking online brochures, or “brochure-ware.” Nice looking in that many marketing people and web teams want first and foremost for their website to “present our brand.”

What is so often overlooked is that people will base their decisions on what they read. Most websites, still, are simply informative rather than action oriented.

You know different. You want people who visit your site to DO SOMETHING. That’s why you’re reading this. Compelling people to take action is vital if you want to generate leads, get phone calls, make sales, raise donations, or achieve whatever goals you have set for your website. Don’t know what your goals are? Read on and I will help you set them.

I wrote this book because there’s so much schlocky writing on the web. Increasing sales and leads requires content that blends knowledge of a product or service with three highly specialized and distinct skills: search engine optimization, sales copy writing, and writing for the web. All three of these skills are needed for a high performing website, yet it’s rare that all are found in the same writer.

This book may be short, but it will give you the understanding and skills you need to write content that will increase your online traffic, conversions, or whatever goals you have for your website.

This book includes:

Where to Begin?
• When should you begin thinking about content?
• Start With Keywords
• Identify One Goal Per Page
• Process

Writing for Search Engines
• Relevancy
• How Do I Write “Relevant” Page Content?
• Keyword Density
• Target More Than One Keyword Phrase Per Page
• The Importance of Meta Tags
• Page Content
• Page Structure
• The Importance Of Unique Content
• A Note On Style

Convince People to Take Action
• Start With A Goal in Mind
• How People Read on the Web
• Make it REDICULOUSLY Easy for People To Read Your Website
• Use Headers to Grab Attention
• Revision
• Be Compelling
• This is Not About You
• What Makes You Uniquely Able to Solve My Problem?
• Sell More With Features & Benefits
• The All Important Call To Action

• Examples
• Content Docs

40 pages.


  • Format: Kindle Edition
  • Dateigröße: 357 KB
  • Seitenzahl der Print-Ausgabe: 48 Seiten
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Verbesserter Schriftsatz: Aktiviert
  • Durchschnittliche Kundenbewertung: Schreiben Sie die erste Bewertung
  • Amazon Bestseller-Rang: #811.460 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?


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Die hilfreichsten Kundenrezensionen auf (beta) HASH(0xa180e2f4) von 5 Sternen 14 Rezensionen
12 von 14 Kunden fanden die folgende Rezension hilfreich
HASH(0xa1829078) von 5 Sternen Too simple and not worth the money!! 4. April 2012
Von kemme - Veröffentlicht auf
Verifizierter Kauf
I thought this book would be great as it had some good reviews and a good description on the topic inside the preview. It turns out this book only has 36 pages and does not go into depth at all. I mean how is that possible with that amount of pages. It doesn't say anywhere that the book only has 36 pages, and now I know why: Because it's a Scam!!

So be aware of this before buying this book. There surely must better options available.
6 von 7 Kunden fanden die folgende Rezension hilfreich
HASH(0xa182dc90) von 5 Sternen Great read for anyone interested in making money online 9. März 2012
Von Ryan M - Veröffentlicht auf
Verifizierter Kauf
It's nice to find a writer who understands the big picture when selling online. This book looks way past the simplistic thought of "ranking #1 in Google" is the straightforward way to making more sales online. Having 8+ years in the SEO industry, I've viewed an endless amount of companies optimize their site for "about terms" when they would sell more, and make more money, if they optimized for "buy terms." Read the book and you'll see what I'm talking about.

This book is a great guide that walks you through the process of writing to attract more quality traffic, while still also writing to make sure that traffic converts. Dan Kaplan not only gives you a step by step explanation of what to do but also explains why it's important. Toward the end of the book, there are examples/templates which can make it easier than ever for even beginners to the web-writing space to create quality content that will attract organic search traffic and turn it into sales. I definitely recommend this book for people of all experience levels in selling online - you will increase sales.
6 von 7 Kunden fanden die folgende Rezension hilfreich
HASH(0xa1829b64) von 5 Sternen Read before you put up your site or add more content 11. März 2012
Von Richard Stooker - Veröffentlicht auf
Verifizierter Kauf
As the owner of several websites of over 600 pages and someone who's been paid to write articles for other people's websites, I endorse the advice in this book.

Before you begin your website, you must do a lot of keyword research and make an overall plan, before you write word one of the content.

This is all the more important given the various Panda updates Google has been implementing over the past year.

The advice on writing sales copy is a good start, but still only rudimentary. Your sales page should be designed to sell, not attract traffic from search engines. That's the job of your content pages. In most cases the Most Wanted Response to your content pages is to click through to your sales page.

First you attract them and impress them. Then you sell them.
1 von 1 Kunden fanden die folgende Rezension hilfreich
HASH(0xa1831e4c) von 5 Sternen Just the Facts You Need -- Without the Fluff 24. Oktober 2012
Von anonymous - Veröffentlicht auf
Verifizierter Kauf
This slim volume (more of a white paper than a book) cuts to the core of what is different about writing for a website. It addresses search engine optimization, an important technique for helping people to find your material so you have the opportunity to get your message across, and how to craft and structure content to fit the way people read online.

I want to address one reviewer's comment about the brevity of this document. Some books that deal with writing for the web also go into details on website design, how to structure your site so navigation is intuitive for users, and a variety of other topics that are useful but not really about the writing. This book doesn't do that. I've also looked at books on writing for the web that are mostly "Writing 101," which attempt to guide inexperienced writers in creating crisp, clear sentences and understandable paragraphs. If you already have a good grasp of how to write, you don't need those basics. I'm an experienced professional writer, and I have numerous books (some of them good) that help me improve my writing.

This little book gives me just the details I was looking for on techniques related to website writing, without my having to pay for and wade through a more extensive treatment to get to the content I need. That is exactly what I need to achieve in my website writing. If you want a more complete treatment of writing generally and information on website design and structure, this book will not meet your needs.

I have two small complaints: (1) There are a few typos in this piece (nothing major) and (2) I'd like to be able to buy it in print form to share with colleagues.
1 von 1 Kunden fanden die folgende Rezension hilfreich
HASH(0xa1834030) von 5 Sternen Spellcheck? 8. August 2013
Von MWH - Veröffentlicht auf
Verifizierter Kauf
I was shocked that you can't even get through the table of contents without multiple spelling errors. This does not make me think I can learn about writing "great" website content from this book.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.

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