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am 15. Dezember 2003
When a book receives hearty endorsements from Dale Carnegie and Norman Vincent Peale, it is hard to question its merit. What amazes me about this book is how gracefully it has aged. Even though this book was published in 1947, it is based on timeless principles that are just as effective today as the day they were written.
The language that Frank Bettger uses has travelled the years quite nicely; many books from this era contain long-lost expressions and dated language that make them less relatable -- not so here. Only the dollar figures used in the real life examples give the age of the book away. Bettger's friendly, conversational style makes this an easy read.
This book works because it is principle-based and backed up with real life illustrations covering both the "what to do" and "what not to do" ends of the spectrum. Truly a classic, the applications in this book go beyond sales to have a positive effect on all aspects of your life.
Larry Hehn, Author of Get the Prize: Nine Keys for a Life of Victory
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am 25. Oktober 1999
This was one of the most enjoyable books I've ever read. It is such a pleasure to get good, practical, workable information in such an easy-to-read format. Bettger's story is filled with excellent illustrations of some of the most powerful principles from Dale Carnegie's book, How to Win Friends and Influence People. And Dale Carnegie wrote a glowing introduction to Bettger's book.
As the author of the book, Self-Help Stuff That Works, I'm expert on self-help, and I can tell you without any reservations that Bettger's book will help you deal with people better. And if you're in sales, I don't see how it could possibly do anything but increase your income. I recommend it highly.
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am 27. August 2014
Für mich immer noch ein unerreichtes Standardwerk. America at its best: how-to, can-do. Aber im Gegensatz zu meisten Autoren heute tritt Bettger den Beweis an, der gilt: er hat es vorgelebt.
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am 13. Februar 2000
Someone once stated that EVERYONE is a salesman, in one form or another, and "Sales" are virtually the Backbone of today's economy.
I know from my own past experiences that I had been indirectly "conditioned" to look down on the profession of a "salesman", thinking that the "door-to-door" profession is a last-resort option of employment.
And then, I came across this book.
Just like "Think And Grow Rich" is about more than merely money, THIS book is about more than merely becoming a better salesperson. Anyone with enough savvy can get someone to output money for some product or service that they don't really want or need. The True Salesman is the one who genuinely seeks the interest of the clientele he/she serves, and is duly rewarded in direct proportion to his/her service to others.
Anyone who wishes to aspire to the rank of a True Salesperson, in whatever field or profession, is encouraged to read this book - period.
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am 30. Juli 1997
Picture this: Brought my copy (hardcover, from 51') of this book with me to work. Important meeting after lunch. Slightly nervous. Opened the book, read the brilliant summing up of the sale to Mr. Booth. I then closed the book, and was ...CALM. Message: This book is not only packed with potent words on selling, it is also one of my most valued posessions. Staring a career? Want to fire your career up with prime quality rocket fuel? Read this book. Be it with you morning coffee, once every new season or just every time you loose your job, re-read it.
I like books. Books that inspire you, every reading, and just give you more each time. If the book also gives you confidence and strength in your professional doings, well, is that a treasure or what?
(Buying the paperback now, so as to not wear out the letters in my old copy.)
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am 4. Dezember 1998
After selling advertising space in a throw away newspaper for 7 years, my wife gave birth to our second child. I knew that I needed a real job so she could stay home with the boys. Not liking sales, I went to the bookstore to try and find some ideas for my future. I ran across "How I Raised Myself From a Failure to Success in Selling" and it literally changed my life. It was the first sales book that I had ever read, but it mobolized me to make drastic changes in the way I ran my business, as well as how I felt about sales as a profession. Today I make well into the six figures and am finacially comfortable for the rest of my life. Go for it, you won't be sorry!
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am 28. Juni 2000
What title do you write for such a book? I have only praise for Bettger's book. The fact that it is a book written for salesmen should not keep anybody from reading it. In my life as a salesman, businessman and man no book (aside from the Bible)has helped me as much as this. If everybody applied its insight in human nature the world be a so much better and happier palce to live.
Simply a must-read for ANY salesman, businessman, manager or person that wants improve his/her results in interactions with other people.
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am 5. Januar 2013
I've the pleasant suspicion that Dale Carnegie may have actually ghostwritten this book. Not only he wrote the foreword but his strong influence can be found in each and every page and, say what you will about him, he was always keen on providing down-to-earth advice that people can use.

Anyway, it doesn't really matter who actually wrote the book, the reader will almost certainly want to keep notes. The recommendations here are not helpful just for salespeople but for everyone. They might sound manipulative to some, but I think it depends on whether they are applied for the common good or not.
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am 31. Dezember 1999
Bettger gives practical time tested priciples and poses real life examples from sales calls he made as a life insurance salesman in Philadelphia during the 1920s & 1930s. Despite the advent of technology, you will find these principles never change. It will certainly improve your personal and professional life by reading and following Bettger's advice. Great book ranks with "The Richest Man In Babylon", "How To Win Friends And Influence People" and "The Greatest Salesman" as being the top self improvement books. A must read.
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am 20. Februar 1997
As a long time sales trainer, I've had opportunity to teach over 300 salespeople. As a part of that training I regularly use this book. Every person I've ever recommended this book to has stated that it is without a doubt the finest sales book they've ever read.

Bettger's writing style makes the book an easy read, and the information contained in the book is practical and easy to apply. For anyone in the sales profession, or those considering a future career, this book should be a part of your library
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