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How to Measure Anything: Finding the Value of "Intangibles" in Business [Audiobook, MP3 Audio, Ungekürzte Ausgabe] [Englisch] [MP3 CD]

Douglas W. Hubbard , David Drummond
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Kurzbeschreibung

12. September 2011
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions
 
This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
* Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction
* Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
* Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
* Offers practical methods for measuring a variety of "intangibles"
* Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management - and explains how to tell effective methods from management mythology
 
Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
-- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

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Produktinformation

  • MP3 CD
  • Verlag: Tantor Media Inc; Auflage: MP3 - CD. (12. September 2011)
  • Sprache: Englisch
  • ISBN-10: 1452654204
  • ISBN-13: 978-1452654201
  • Größe und/oder Gewicht: 13,5 x 1,5 x 18,8 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 465.116 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Rezension

"How to Measure Anything was already my favorite book (just ahead of Hubbard's second book, The Failure of Risk Management) and one I actively promote to my students and colleagues. But the Second Edition, improving on the already exquisite first edition, is and achievement of its own. As a physicist and economist, I applied these techniques in several fields for several years. For the first time, somebody wrote together all these concerns on one canvas that is at the same time accessible to a broad audience and applicable by specialists. This book is a must for students and experts in the field of analysis (in general) and decision-making."
—Dr. Johan Braet, University of Antwerp. Faculty of Applied Economics, Risk Management and Innovation

"Now, performance measures can be defined for even the most difficult problems. Doug Hubbard's book is a marvelous tutorial on how to define sound metrics to justify and manage complex programs. It is a must read for anyone concerned about mitigating the risks involved with Capital Planning, Investment Decisions and Program Management."
Jim Flyzik, former Government CIO, White House Technology Advisor and CIO Magazine Hall of Fame Inductee

Praise from How to Measure Anything, First Edition

"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question, in business, in science or in life...Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something 'better than we know it now,' to put something into context, to find insight to help us get our jobs done, to be more successful, to discover things, or to build things. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."
Peter Tippett, Ph.D., M.D., Chief Technology Officer at CyberTrust and inventor of the first antivirus software

"Interestingly written and full of case studies and rich examples, Hubbard's book is a valuable resource for those who routinely make decisions involving uncertainty. This book is readable and quite entertaining, and even those who consider themselves averse to statistics may find it highly approachable."
Strategic Finance

"Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable. Quality? The value of telecommuting? The risk of IT project failure? the benefits of greater IT security? Public image? He says it can be done—and without breaking the bank.... If you'd like to fare better in the project-approval wars, take a look at this book."
ComputerWorld, August 2007

"I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios; from aerospace & defense, healthcare, politics, etc."
Ricardo Valerdi, PhD, Lecturer, MIT

"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'
Dr. Jack Stenner, Cofounder and CEO of MetaMetrics, Inc. -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

Rezension

" How to Measure Anything was already my favorite book (just ahead of Hubbard′s second book, The Failure of Risk Management ) and one I actively promote to my students and colleagues. But the Second Edition, improving on the already exquisite first edition, is and achievement of its own. As a physicist and economist, I applied these techniques in several fields for several years. For the first time, somebody wrote together all these concerns on one canvas that is at the same time accessible to a broad audience and applicable by specialists. This book is a must for students and experts in the field of analysis (in general) and decision–making." —Dr. Johan Braet , University of Antwerp. Faculty of Applied Economics, Risk Management and Innovation "Now, performance measures can be defined for even the most difficult problems. Doug Hubbard′s book is a marvelous tutorial on how to define sound metrics to justify and manage complex programs. It is a must read for anyone concerned about mitigating the risks involved with Capital Planning, Investment Decisions and Program Management." — Jim Flyzik , former Government CIO, White House Technology Advisor and CIO Magazine Hall of Fame Inductee Praise from How to Measure Anything, First Edition "I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question, in business, in science or in life...Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something ′better than we know it now,′ to put something into context, to find insight to help us get our jobs done, to be more successful, to discover things, or to build things. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed." — Peter Tippett , Ph.D., M.D., Chief Technology Officer at CyberTrust and inventor of the first antivirus software "Interestingly written and full of case studies and rich examples, Hubbard′s book is a valuable resource for those who routinely make decisions involving uncertainty. This book is readable and quite entertaining, and even those who consider themselves averse to statistics may find it highly approachable." — Strategic Finance "Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable. Quality? The value of telecommuting? The risk of IT project failure? the benefits of greater IT security? Public image? He says it can be done—and without breaking the bank.... If you′d like to fare better in the project–approval wars, take a look at this book." — ComputerWorld , August 2007 "I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios; from aerospace & defense, healthcare, politics, etc." — Ricardo Valerdi , PhD, Lecturer, MIT "This book is remarkable in its range of measurement applications and its clarity of style. A must–read for every professional who has ever exclaimed, ′Sure, that concept is important, but can we measure it?′ — Dr. Jack Stenner , Cofounder and CEO of MetaMetrics, Inc. -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

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2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Kindle Edition|Verifizierter Kauf
Verschiedene Blogs haben immer wieder auf dieses Buch verwiesen. Nachdem ich es jetzt selbst gelesen habe, muss ich sagen, es lohnt sich es zu lesen. Wahrscheinlich kaufe ich mir zum E-Book jetzt auch noch die gedruckte Ausgabe.

Der Autor plädiert im Wesentlichen für Experimente im Business-Umfeld. Wenn eine Entscheidung wichtig ist, muss es messbare Effekte geben. Und beschreibt ganz gut, wie man das rausfinden kann. Seine Empfehlungen sind sehr praktisch.

Das Buch eignet sich zum Beispiel für Projektmanager, die einen Business Case erstellen müssen.
War diese Rezension für Sie hilfreich?
2 von 4 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Langathmig, aber nicht uninteressant 1. April 2012
Format:Gebundene Ausgabe|Verifizierter Kauf
Man könnte die Aussagen auch mit einem Drittel der Worte schreiben. Aber man findet immer wieder etwas interessantes. Anything stimmt nur bedingt, da der Autor messen als etwas mehr Information bekommen definiert, und das ist für die Praxis häufig zu wenig.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.5 von 5 Sternen  85 Rezensionen
58 von 62 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Brilliant! How to quantify the unquantifiable 7. August 2010
Von Alexandra Carmichael - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Some things are easy to measure. Time, money, exercise, calories, location - all of these are relatively straightforward to repeatably determine or calculate.

But how does one go about measuring happiness? What about compassion, or public influence, or creativity? These are more intangible, harder to pin down to a number that means anything.

Douglas Hubbard has written an impressive work called "How To Measure Anything: Finding the Value of Intangibles in Business."

While it's written primarily for business people, the lessons transfer smoothly to self-experimenters. Hubbard begins with a compelling case for why to measure intangibles:

"Often, an important decision requires better knowledge of the alleged intangible, but when a [person] believes something to be immeasurable, attempts to measure it will not even be considered.

As a result, decisions are less informed than they could be. The chance of error increases. Resources are misallocated, good ideas are rejected, and bad ideas are accepted. Money is wasted. In some cases life and health are put in jeopardy. The belief that some things--even very important things--might be impossible to measure is sand in the gears of the entire economy.

Any important decision maker could benefit from learning that anything they really need to know is measurable."

He goes on to explain in detail how to measure intangibles, including sections on how to clarify problems, calibrate estimates, measure risk, sample reality, and use Bayesian statistics to add to available knowledge. He also describes his Applied Information Economics (AIE) Approach that ties together several threads of his ideas:

"The AIE approach addresses four things:
1. How to model a current state of uncertainty
2. How to compute what else should be measured
3. How to measure those things in a way that is economically justified
4. How to make a decision"

I'm working my way through the book, and am incredibly grateful to Douglas Hubbard for writing it.
18 von 18 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Missing Link 31. Mai 2011
Von Darius Koenig - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
This book provides the link between the college statistical classes and the "real" world that is full of uncertainty, incomplete information and things that seemingly are impossible to measure. The most important aspects of the book are not the mathmatical techniques but the conceptual groundwork that help break down previously held paradigms about measurement. Once these barriers have been removed then possibilities open up. Highly recommended.
18 von 18 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Extremely Practical for any Risk Manager 1. April 2011
Von ccooper - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Mr. Hubbard provides a very well written analysis on how the things most people think can't be measured really can be measured. The book provides very thought provoking insights on how many of today's most popular "risk assessment" frameworks fall short and often introduce more error. It also provides proven and very practical and useful ways (with examples) to think about risk that helps management better communicate the uncertainty they have in their assessments and defining a proven method for setting up measurements that can produce a more consistent result that provide a lot of power in decision making. The book also outlines the need for risk analysts to get "calibrated" which is something that was very eye opening and game changing and crucial to improving our risk and decision making. All in all one of the best books I have ever read related to risk management that goes way beyond theory, and uses proven techniques deployed in the insurance and science areas.
68 von 84 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Useful as a primer, not enough detail 1. Februar 2011
Von J. Dwyer - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
There is a world of difference between knowing you CAN measure anything and knowing HOW to measure anything. The author demonstrates convincingly that anything can be measured, but was not a bit of help in teaching me HOW to measure any of the intangables I work with.

In one section he explained how seperating the cause and result where a result has many variables is difficult. What he did not do is give any concrete information on how to do so.

I'm surprised at the number of positive reviews so maybe I missed something. But I found it to be an easy reading primer for someone who hasn't done much work in measurement, but little more.

- Jeremy
10 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Stop Guesstimating! Conquer the Mythical "Intangibles" 6. Juli 2011
Von D. Hall - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
If you want to know "what's in this book", read the Editorial review - it is spot on.

If you want to know "what can this book do for me?", give me just a moment:

I serve in an organization that has been attempting to quantify what has been previously considered an "intangible." Disagreement as to whether these so-called intangibles could be measured or even should be measured has kept us from attempting to "nail jello to the wall."

Mr. Hubbard's book immediately paid for itself in the very first reading! His methods helped me to ask the right questions to begin identifying what we do know; in turn, that began the process of uncovering areas of where these so-called intangibles had impact on our organization - and then to begin actually measuring the effect of those impacts.

By the time I reached the end of his book, I was able to provide to our organization initial measurements of effectiveness as well as the financial value they represent! His extremely well-written and practical how-to book has measurably changed our thinking from the worn-out: "we are so unique, our impact cannot be measured" to a new: "here's how we can measure the impact we make and the value it has to our organization."

I am not a statistician, an accountant, nor a numbers-guy; but I have easily understood his formulas and methods. After my third reading, I can tell say I glean more each time I read it.

I have looked but have not found any other book that is specifically written to measure what is considered an intangible. His accompanying website provides forum discussions and downloads which has added to my learning experience. I most highly commend this book to your reading.
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