- Taschenbuch: 256 Seiten
- Verlag: Thorsons Element (3. Januar 2006)
- Sprache: Englisch
- ISBN-10: 0007220944
- ISBN-13: 978-0007220946
- Größe und/oder Gewicht: 18,6 x 18,6 x 2,6 cm
- Amazon Bestseller-Rang: Nr. 407.783 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktinformation |
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Produktbeschreibungen
Pressestimmen
'I've seen ?What If! in action and it works.' Alan Yentob, BBC 'Chris Brown has the rare ability to inspire people to want to learn -- he stimulates a passion for creative thinking.' James Meyer, Vice President Marketing, Kimberly-Clark Europe 'Chris's book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.' Tim Smit, co-founder and CEO of the Eden Project
Kurzbeschreibung
Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at ?What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions. Stuck in a rut, bored, dissatisfied, uninspired? Feel like it's Groundhog Day? Got a problem you don't know how to solve? But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity -- YOU NEED SOME KICK-ASS IDEAS. We are all born creating machines, we've just forgotten how to use our natural inventiveness. In How to Have Kick-Ass Ideas, Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful. Find out exactly what it is you want and then make it real! Step-by-step, Chris guides you through the working principles of genuine creativity -- Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas: - 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as Xtreme sports or dental hygiene! - 'My clever friends' -- imagine what somebody else might do in your situation - 'Go Visual' -- capturing your issue without using words. You can sculpt, collage, whittle, whatever!
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8 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
Reading couldn't be more fun!
26. April 2006
Format:Taschenbuch
Okay, let me set something straight here, just because there's a naked chap leaping about on the front cover doesn't mean this is a bit of silly fun. It is a huge amount of fun! But it is also thought provoking, intelligently written and potentially life-changing. I recommend that you read this if you're stuck in a rut at work or in your personal life and I recommend that you read it if you're not. This book will make you really think, really smile, really play, really dream. So put down your John Grishams or your Khalil Gibrans and get stuck in to this for a genuine gem of a read. Apply it to your business, to your role and to yourself! This book will be the one you'll read time and time again and the one your mates will all want to "borrow". Be inspired and learn... go on, you know you want to.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Worth bringing home from the bookstore
8. Februar 2006
Format:Taschenbuch
Once a year, I walk into a book store and situate myself in the business aisle, walled in by the lastest buzz-worthy marketing books. I read the first and last few pages of each and lucky for me, very few of them are worth buying. Instead, I skim those books for their one-dimensional, five-page-worthy "A-HA!" (which is easy to do because they all follow the same formula) and then I walk out of the book store with same amount of money in my pocket as when I walked in.
This book is different for five reasons...
1. It has depth: unlike most business books, this one doens't struggle to stretch a point-of-view that's worth ten pages into 200.
2. It's actionable: Not only does it offer a variety of insights into how to generate great ideas, it offers up actionable and realistic ways to apply this thinking within your organization.
3. It's credible: It's coming out of the world's foremost thought leader on innovation: ?What if! is one of most established and inspiring innovation shops in the world.
4. It's dynamic: The book feels alive. Bavez-Brown brings his content to life through quotes from visionaries, inspiring case studies, illustrations... Because this book expresses itself in so many ways, I can't imagine someone not being able to get the content.
5. It's human: Too many business books sound like business books. This book not only presents more applicable insight into innovation than any of the books I've skimmed in the business aisle, it's also does so in a way that makes you want to take it home and read it.
In summary: Well worth the money and the time away from your personal reading list.
This book is different for five reasons...
1. It has depth: unlike most business books, this one doens't struggle to stretch a point-of-view that's worth ten pages into 200.
2. It's actionable: Not only does it offer a variety of insights into how to generate great ideas, it offers up actionable and realistic ways to apply this thinking within your organization.
3. It's credible: It's coming out of the world's foremost thought leader on innovation: ?What if! is one of most established and inspiring innovation shops in the world.
4. It's dynamic: The book feels alive. Bavez-Brown brings his content to life through quotes from visionaries, inspiring case studies, illustrations... Because this book expresses itself in so many ways, I can't imagine someone not being able to get the content.
5. It's human: Too many business books sound like business books. This book not only presents more applicable insight into innovation than any of the books I've skimmed in the business aisle, it's also does so in a way that makes you want to take it home and read it.
In summary: Well worth the money and the time away from your personal reading list.
Huge Impact
21. Februar 2006
Format:Taschenbuch
An energetic romp that leaps off the page - grabs your creativity and gives it a glorious shake. It's packed with everyday tools to solve life's most creative challenges and the confidence to make it happen. A "business book" without the attitude and ten times the impact!
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