Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part's easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn't idea-conditioned it doesn't make any difference if you know the steps; you'll never reach the ideas you're capable of creating. For, telling a person who isn't idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump."How to Get Ideas" starts by defining an idea as "nothing more nor less than a new combination of old elements." Then it uses that definition as a springboard to discuss how to get them. The first seven chapters deal with the things you must do to condition your mind to be ripe and ready for idea creation. These fun but effective methods range from "Be more like a child" to "Screw up your courage." Chapters 8 through 11 explain, in more specific detail, the actions that you make in order to get an idea, looking at, defining the problem, gathering information, and purposefully "forgetting about it."Lastly, after developing a methodology for creativity and idea generation, the book goes on to explain how to put your ideas into action. This new edition will additionally include 2 new concepts. One that focuses on how to "rejoice in failure" - showing how one can reframe apparent defeat to be a major generative source for powerful new ideas. The other will explain the importance and the details behind the construction an environment that is ripe for idea creation.
How to Get Ideas
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Synopsis
Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part's easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn't idea-conditioned it doesn't make any difference if you know the steps; you'll never reach the ideas you're capable of creating. For, telling a person who isn't idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump."How to Get Ideas" starts by defining an idea as "nothing more nor less than a new combination of old elements." Then it uses that definition as a springboard to discuss how to get them. The first seven chapters deal with the things you must do to condition your mind to be ripe and ready for idea creation. These fun but effective methods range from "Be more like a child" to "Screw up your courage."Chapters 8 through 11 explain, in more specific detail, the actions that you make in order to get an idea, looking at, defining the problem, gathering information, and purposefully "forgetting about it."Lastly, after developing a methodology for creativity and idea generation, the book goes on to explain how to put your ideas into action. This new edition will additionally include 2 new concepts. One that focuses on how to "rejoice in failure" - showing how one can reframe apparent defeat to be a major generative source for powerful new ideas. The other will explain the importance and the details behind the construction an environment that is ripe for idea creation.
Über den Autor
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson's, Oreida, Suzuki, Denny's, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named "Creative Person of the Year" by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
6 von 6 Kunden fanden die folgende Rezension hilfreich
Von Henry Caroselli
Format:Taschenbuch
"I spent 6 years as the Advertising Creative Director for Disneyland and 20+ years in the advertising agency business. I can comfortably say that I know the power of an idea. I know that what most people call ideas aren't real ideas. A real idea is quite rare, very precious, and requires careful nurturing so it can grow into a powerful force. Jack's book outlines the process of what it takes to come up with a real idea - and how to persevere until that idea has a life of its own. Jack's book is a must read if you want to get in (or want to stay in) the idea business."
7 von 8 Kunden fanden die folgende Rezension hilfreich
Von Aurel Gergey
Format:Taschenbuch
Zum Glück ist dieses Buch so gut, dass sie gar nicht nach Kalifornien reisen müssen - wo Jack Foster seine Kreativitätskurse gibt -, auch wenn Sie Zeit hätten. Typische Stelle:
Here's another thing I asked my students:
"What's half of 13?"
Someone would say, "Six and a half," and I'd write it on the blackboard.
"Six point five?"
And they'd all give me the blank look that cows give to passing cars.
"One and three."
"Thir and teen."
A student would come to the blackboard, write 'thirteen' on it, erase the lower half of it, point to what was left and triumphantly say, "That's half of 13."
"Two, One and three is four. Half of four is two." Still another breakthrough.
There's always another answer. You just have to search for it.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Von Huining Lin
Format:Taschenbuch
Sehr gut! Man kann einfach verstehen und es gibt viele kurze Geschichte als Beispiele. Auch sehr interessant zu lesen...
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5.0 von 5 Sternen
Verständlich und gut!
Habe das Buch noch nicht ganz durch, aber es ist einfach zu lesen und auch sehr verständlich formuliert! Lesen Sie weiter...
Vor 4 Monaten von Ebru Karabulut veröffentlicht
5.0 von 5 Sternen
Jack be nimble
Jack Foster's enthusiasm for his subject goes without saying. The man's keen insights and sound (actually usable) advice come in torrents of almost evangelical fervor. Lesen Sie weiter...
Veröffentlicht am 13. Juli 2000 von Tom Dunsmuir
5.0 von 5 Sternen
Jack be nimble
Jack Foster's enthusiasm for his subject goes without saying. The man's keen insights and sound (actually usable) advice come in torrents of almost evangelical fervor. Lesen Sie weiter...
Veröffentlicht am 13. Juli 2000 von Tom Dunsmuir
5.0 von 5 Sternen
Brain Surgery
Read "How to Get Ideas" at your peril. It will do serious, perhaps irreversible, damage to your current way of thinking. Lesen Sie weiter...
Veröffentlicht am 22. April 2000 von Richard C. Mahoney
5.0 von 5 Sternen
Don't Leave Home Without It!
As a creative consultant,this book has become the third side of my brain. I read parts of it out loud to my clients to get their creative juices bubbling. Lesen Sie weiter...
Veröffentlicht am 20. April 2000 von R. Berman
5.0 von 5 Sternen
A Mind-Opener
This is the kind of book you keep coming back to for inspiration and motivation. It opens you up to new ways to think and new ways to solve creative problems. Lesen Sie weiter...
Veröffentlicht am 10. April 2000 von James F. Barr
5.0 von 5 Sternen
Outstanding!
This is a life-altering book. It goes way beyond how to get ideas and is more about how to live life with zest. Each time I read it, it gives me more.
Veröffentlicht am 10. April 2000 von Harold J. Silverman
5.0 von 5 Sternen
Once I was blind, now I can see!
Think of How To Get Ideas by Jack Foster as a supository for the constipated mind. This graphic but truthful metaphor came to mind immediately after reading this book. Lesen Sie weiter...
Veröffentlicht am 9. April 2000 von Lisa Plettinck
5.0 von 5 Sternen
A book that defies gravity
I am asked to speak to different groups about advertising and creativity all the time. Sometimes I actually find the time. Lesen Sie weiter...
Veröffentlicht am 7. April 2000 von Peter Angelos
5.0 von 5 Sternen
Jump Start Yourself
You don't have to be an advertising person to get a jump start from this book. You can re-start your life--wherever it's stalled--using the ideas in this book.
Veröffentlicht am 4. April 2000 von Young Art Director
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