I totally enjoyed this tale of Ferguson's experience in building this company. It is a well chronicled, candid account of virtually everything that goes in to making a startup company go, including identifying the initial concept, recruiting talent, attracting venture money, going to market, and ultimately being acquired. Ferguson honestly portrayed himself as a driven visionary with great ideas, lots of energy, and full of human flaws. What Ferguson doesn't cop to is his narcissism and intellectual arrogance. Absolutely EVERYBODY of any consequence in this story is evaluated based on how "smart" they are ("he was very smart"; he was smart but very arrogant"; "he wasn't very smart";). God that was tiring. But not unexpected based on the type of a**hole Ferguson seems to be. More than once he talks of his total disdain for any type of small talk, pleasantries, or any sort of normal conversation. You can't help but get the feeling that he's an intellectual snob, and absolutely the last person you'd want to be stuck in an elevator with. I'll bet he's a MENSA member.