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Hidden Persuasion: 33 psychological influence techniques in advertising [Englisch] [Gebundene Ausgabe]

Dr. van Leeuwen and Prof Dr. van Baaren Marc Andrews

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Kurzbeschreibung

19. Dezember 2013
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages. The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.

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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them. The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise! * The psychology behind communication * Eye-opening for professionals and the general public * Leading authors in social influence and visual persuasion

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Amazon.com: 5.0 von 5 Sternen  7 Rezensionen
5.0 von 5 Sternen Solid. 8. September 2014
Von J. Gray - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having all the main influences, examples, and a walk-through on how they work and why really helped me crystallize the value of my brand and bring to the surface (and to the eyes of my customers) some of the influences in the book I had basically otherwise overlooked. I also now more consciously incorporate these influences when talking to wholesale customers. Overall well worth the money for this book. Oh, it's also beautifully designed, hardy hardcover with thick pages, if you're into that sort of thing.
5.0 von 5 Sternen Very informative overview of influence techniques 20. Mai 2014
Von Martijn - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book gives a very persuasive overview of the many techniques that can be (and are) used to influence every one of us on a daily basis, i will try to refrain from using any in this review. Every technique can be read on its own, although the book is a highly coherent whole as well.

What i especially liked was that the authors discuss not merely the specific technique but also the theoretical reasoning behind it, it’s effectiveness and sometimes the way to implement it. All this is lavishly illustrated with many examples of real campaigns using these techniques.

The book is well suited for both professionals as well as lay people, in my opinion. However, the book does have an encyclopedic feel to it, so do not expect a textbook that goes beyond the influence techniques that are covered. Being a professor in Psychology myself, i enjoyed reading this book very much.
5.0 von 5 Sternen Will surprise you... 7. Mai 2014
Von Cenzer - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Hidden Persuasion offers a great overview of the influence techniques used in the advertising industry. It is well categorized, clearly written and even scientifically proven as each chapter is supported by illustrations and real life campaigns. Read it!
5.0 von 5 Sternen a must for everybody! 6. Mai 2014
Von ralf - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Clear, surprising and inspiring; a lot of beautiful campagnes from around the world put into the context of pychological influence techniques, very interesting - a must-read for communication professionals as well as the general public! It opened up my eyes!
5.0 von 5 Sternen Quick quide with lots of examples. 14. Oktober 2014
Von Logan - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
It's a good resource and fast reference to advertising approaches and marketing techniques. To the point and easy to read. Touche's on the main points and then moves onto the next. ( not in very depth, there are other books)
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