I can't believe the hacks who were somehow offended by this book. Mr. Sullivan has attained a level of skill at his craft that most of us only dream of. This book is informative, entertaining, and should be on the shelf of everyone in advertising - creatives, account guys, and (please God) CLIENTS. They could certainly learn something here.
As for the comment from "lone dissenter" about wasting our talents because we're not writing novels or plays-we are, buddy. But advertising pays the bills until you make it in that world. And as long as you're working in advertising, you're cheating your employer, your client and yourself if you don't strive to be the best you can. Bad advertising sells. Good advertising sells better. It's the guys in suits who jerk great campaigns off the air when results can't be measured in 6 months that make this business difficult. (Not to mention the guys who won't approve a smart campaign in the 1st place.)
Bottom line? If you're in advertising, or want to be, read this book. And save all this philosophy crap for a newsgroup.