I adore this book, and my five year old delights in it as well. The message is excellent -- some people (and dragons) like to eat meat, some people (and dragons) like to eat veggies, and no one should eat people. I like that it isn't the least bit preachy. I happen to be a vegetarian, and my husband and child are not, and it isn't about one kind of eating being better than another, just different. If you have a "mixed" eating family like mine, or if your meat eating child has vegetarian friends, or your vegetarian child has meat eating friends, or if you enjoy any well-written, well-illustrated children's book, then this book belongs on your shelf.