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Haunted Empire: Apple After Steve Jobs

Haunted Empire: Apple After Steve Jobs [Kindle Edition]

Yukari Iwatani Kane
1.2 von 5 Sternen  Alle Rezensionen anzeigen (4 Kundenrezensionen)

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  • Sprache: Englisch
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“This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.” (Publishers Weekly)


An insightful, behind-the-scences portrait of the technology giant Apple

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public’s insatiable appetite for ‘insanely great’ products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colourful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.


  • Format: Kindle Edition
  • Dateigröße: 602 KB
  • Seitenzahl der Print-Ausgabe: 384 Seiten
  • Verlag: William Collins (1. März 2014)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00EA8BW6E
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 1.2 von 5 Sternen  Alle Rezensionen anzeigen (4 Kundenrezensionen)
  • Amazon Bestseller-Rang: #69.475 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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3 von 5 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Lohnt nicht 19. März 2014
Von Oliver Völckers TOP 500 REZENSENT
Format:Kindle Edition|Verifizierter Kauf
Das Buch verspricht eine Analyse von Apples Firmenkultur und Geschäftsstrategie in der Ära nach Steve Jobs. Dieses Versprechen erfüllt es nicht.

Die Autorin verbringt die ersten Kapitel damit, die letzte Zeit von Steve Jobs zu schildern. Das Buch ist durchaus unterhaltsam geschrieben, gefüllt mit allerlei Tratsch, was in der Branche so über Apple erzählt wird. Echte Insiderquellen hat Yukari Iwatani Kane nicht, von daher ist vieles Spekulation oder anonym berichtet und nicht einer Überprüfung zugänglich.

Die Bewunderung für Steve Jobs, die aus jeder Zeile herausklingt, ist ja schön und gut, aber irgendwie muss es ja weitergehen und Apple besteht auch nicht nur aus dem ex CEO, der im Übrigen auch erhebliche Schwächen hatte. Über Jobs Nachfolger Tim Cook gibt es wenig Privates zu erzählen, nur, dass er hart arbeitet, seinen Job sorgfältig erledigt und auch von Mitarbeitern viel verlangt. Natürlich hat er nicht das Charisma von Steve Jobs, aber um das zu erfahren, braucht man nicht dieses Buch zu lesen.

In einem Kapitel geht die Autorin ausführlich auf Clayton Christensen ein, der durch sein Buch „Innovators Dilemma“ bekannt wurde und sich auch gründlich mit Apple beschäftigt hat. Das Kapitel ist durchaus interessant, aber leider lag der alternde, wenn auch brillante Christensen völlig falsch, als er bei Erscheinen des iPhones einen Flop prophezeite, weil es nicht innovativ genug wäre.

Kane geht weiter und meint, aus Mangel an radikalen Neuerungen würde sich Android gegen iOS und Apple durchsetzen. Das iPad Air, iOS 7 und iPhone 5s sei keine echte Innovation im Steve-Jobs-Stil. Diese Einschätzung halte ich für willkürlich.
Lesen Sie weiter... ›
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0 von 1 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Nothing to say, nothing to proof 28. März 2014
Format:Kindle Edition|Verifizierter Kauf
I was very interested in this book but the author disappoints. This book contains the thesis the apple lost it's appeal and vision after S.Jobs death but the author has no evidence to support the thesis. There are no facts in this book, just stories from ex or non apple employees. Save your money on this, all in here you can find in the news of the past months.
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2 von 5 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Nice try, but... 17. März 2014
Format:Gebundene Ausgabe|Verifizierter Kauf
This book offers nothing you haven't read in one or the other blog/bewspaper over the last months!
It propagates the decline of vision at Apple while showing no spark of genius itself.
Dreary recollections of yesterdays news are not worth the money I spent in anticipation to look through the spying glass...
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0 von 3 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen iHasser-Buch 19. März 2014
Format:Gebundene Ausgabe
Das Buch hab ich mir mal durchgelesen, und es kommt mir so vor, als ob es von einem iHater geschrieben wurde. Der Eindruck spiegelt sich zudem in der Tatsache wieder, dass kein einziges Mal die Konkurrenz erwähnt wird, und nahezu nichts positives im Buch vorhanden ist. Ein trauriges Zeugnis des iHater- und Trolling-Kults.
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Die hilfreichsten Kundenrezensionen auf (beta) 3.0 von 5 Sternen  118 Rezensionen
45 von 48 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Starts out interesting, but then goes off track, way off track... 5. April 2014
Von Charles McGuinness - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
As I started to read this book, I thought that the large amount of negative press it received was way off target. The story begins with a solid recap of the history of Apple, how Steve Jobs left it, and the start of the Tim Cook era. It was factual, interesting, and gave me insights into what had happened to the company. Chapter 5, where Steve passes, was poignant and sad. And had the author left the book as a recap of Apple's history to date, she would have told an important story. But somewhere along the line, the author starts to interject her theory that Apple has lost its way and why Tim Cook will never be able to come close to Jobs in terms of innovation. In the end, the book becomes a failed argument in support of those views, and undermines the credibility she builds up at the front. We may discover in a few years that she was right, that Apple's best days are behind it and that Cook is not the leader Apple needs, but she definitely does not prove it now. Not that she could: it is too soon to make such a stark assessment of Apple's post-Jobs future. Her points are really questions and concerns, not answers, and where there are actual answers she ignores them as they don't support her thesis of a haunted company.

If you're interested in why she thinks what she does, go ahead and start the book. The first 2/3rds are worth the investment of time. Still, let me summarize what I believe the author is trying to suggest. She tries to make two key points: the first is that Apple is not innovating at the same rate as in the Jobs era and, therefore, is losing its cachet. The second point is that Tim Cook, because he's a more methodical kind of leader, will never be able to reignite the spark of innovation at Apple that has supposedly was extinguished with Jobs. There is just so much that's wrong with her theory that it would take an unreadably long review to go through all the points one by one. But let me hit on some of the big issues I have with her argument.

Let's start with her second point, that Tim Cook is not the right person to lead Apple if we're hoping for brilliant innovation. She basis this belief on a simplistic division of leaders into two buckets, the first being the dynamic innovator (i.e., Jobs) and the second being the competent technocrat (i.e., Cook). She asserts a sort of simplistic determinism about how companies perform based upon their leader type -- and what happens when those leaders change. With a Steve Jobs, you get brilliant disruptive innovation. With a Tim Cook, you get incremental improvements. So she says.

She uses, as a proof, the Walt Disney Company, holding up what happened after Walt Disney died as a parallel to Apple. But in this analysis she fundamentally gets the history of Disney wrong. Although Walt was the best known leader at Disney, up to the 60s Disney was, more than anything else, a partnership between brothers Walt and Roy: Walt handled the creative and Roy operations. The appropriate parallel to Apple is not simply that Walt = Steve, but that the successful partnership between the Walt and Roy was mirrored in Jobs and Cook. Apple would not have succeeded as well as it did without the incredible focus on execution that Cook brought.

It is true that after Walt Disney died his company lost its way, and this is certainly a cautionary tale for Apple. But where Disney went astray was that it did not restore a creative leadership after Walt's departure. Roy was left to complete Walt's projects, and a series of operational executives tried to run the company using "What would Walt do" as their rudder. Only when Roy's son, Roy E. Disney, forced out uninspired leadership and brought in Frank Wells and Michael Eisner to lead Disney did it restore the creative/operational pairing and kick off Disney's renaissance in the 1980s. That kind of successful pairing at Disney exists today in Bob Iger and John Lasseter. The valid example of Disney is there for the author to use, but she does not present it properly in her book.

The question the author should have asked about Apple, then, was not whether the company was led by a creative CEO, but whether it preserves the creative vs. operational balance that existed between Jobs and Cook. And, surprisingly, she gives the answer, skillfully telling the story of how Tim Cook has carefully consolidated creative leadership in Jony Ive. It is so disappointing, then, that even though she gives the answer she refuses to acknowledge the question. Either it is because she cherry picks an overly simplistic view supports her argument or it is because she fails to understand the more complex dynamics at work. Neither reason is reflects well on the work.

The second big disagreement I have with her is her claim the rate of innovation at Apple has slowed down. Although the author has extensive experience reporting on silicon valley, she seems to ignore the fundamental clock that gates innovation: the steady increase in computational power that is delivered via Moore's law. The original iPhone was a brilliant innovation, but its timing was controlled by the availability and affordability of the chips that went into it. The iPad could not have been delivered 3 years earlier than it was, even if the design and software was fully baked: In 2007 the chips that went into it would have been too expensive, too slow, and too power hungry. What is true for the the world of software, where you can deliver your ideas to market almost as quickly as you think of them, is not true of hardware: sometimes you have to wait for components to catch up to your ideas. Perhaps the author fails to see this difference.

Jobs died a year and a half after the introduction of the iPad, which was very close to the beginning of Apple's big innovation cycle. It's still a bit too soon for the author to expect Apple's next big innovation cycle to have arrived. As much as Cook and Ive would love to have proven the author wrong by already having shipped the next big thing, chances are that Moore's law has held them back from bringing it (whatever it is) to market quite yet. What the author does not know (and to be fair, neither do we) is whether there is that next big thing already sitting in the lab, waiting to come to market: the innovation that would totally eviscerate her thesis. If, in a couple years, Apple has still not introduced anything exciting, she will be right to wonder if it has lost its way. But it is just too soon now to tell.

The author has a very bad case of "what have you done for me lately" and finds Cook and Apple wanting. But that speaks more to the author's preconceived notions of how fast innovation happens and not to any change in the rate of innovation at Apple. The author is blinded by her own inability to see the future and wrongfully concludes that, for Apple, there is no future to predict.
43 von 57 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen disappointed 20. März 2014
Von Deedee - Veröffentlicht auf
Format:Gebundene Ausgabe
i was really hoping to gain a glimpse into the apple without steve jobs. the book did not provide ANY insights on that. it's a rambling book repeating old content including content from steve jobs' biographies. i did not learn a thing from the book except that the author clearly loathes steve jobs and apple, but did not provide any supporting evidence to her personal opinion. she gloated over steve jobs' death and its obvious impact on apple and the tech industry. this is all the more disappointing considering the author is a journalist by trade.
49 von 66 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Haunted Author with Argument and Conclusion with nothing in Between 19. März 2014
Von Noah Fang - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
This book should be renamed as Haunted Author: Argument Without Evidence and Other Pointless Narrations.

As bad as it gets, the book delivers nothing but a great title.

With a clear argument and obvious conclusion, the author drifts the narrations here and there pointlessly, talking about various things, such as Tim Cook brief bio, Foxconn workers who jumped, and patent lawsuits, that are neither revealing nor evidence-worthy.

At the core of its failure, the author fails to answer either why or how Apple is haunted, making the whole argument anything but convincing and the conclusion anything but believable. And there's hardly any information that you don't know if you've been casually following reports and stories about Apple.

And the very value of the book: It's probably the worst non-fiction book of the year and you could learn so much from poor bad journalism -- if you care.
55 von 76 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen The book works backwards with the conclusion that post Jobs Apple is terrible 20. März 2014
Von Raj - Veröffentlicht auf
Format:Kindle Edition
This book is not for you if:
1> You read a lot of websites dedicated to Apple news / rumors everyday: AppleInsider, MacRumors, iMore, CultOfMac, 9to5Mac, iSource
2> Read personal blog sites with a lot of analysis on Apple: Daring Fireball, Stratechery, Marco Arment, Benedict Evans
3> Read reviews of Apple products on reliable websites: Anandtech, Ars Technica
4> Watch WWDC videos (At least since 2007 when the first iPhone was unveiled)
then you are going to read a lot of things you already know. There will be very few surprises in store for you.

Kane tries to tell us what Steve Jobs would have never let certain things go the way they were handled by Cook. For example Siri or Maps. But then also talks about a not so perfect Apple under Jobs a few sections back with Antennagate. I hate it when someone says - 'Steve Jobs would / wouldn't have done that'. As if the person is trying to tell us that he / she has been best buddies with Steve Jobs, when the truth is nobody can ever say for sure how Steve would have acted. Stories from Foxconn are irrelevant and I was not sure where Kane was trying to get with it. I read about 65% of the book and was disappointed and angry at the way the book works backwards to reach the conclusion that post Jobs Apple is terrible.

Thanks to Amazon I can return it for a full refund !

If you really want to read a book based on Apple, read "Dogfight: How Apple and Google Went to War and Started a Revolution". Though the book is based more on the fight between Apple and Google (And the author tries to very slightly hint that he thinks Google has won the war), it is a much better read simply because it is not biased.
45 von 62 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Haunted by Sensationalism 20. März 2014
Von P. G. Petty - Veröffentlicht auf
Format:Gebundene Ausgabe
There's very substantiation of the title in the book. The book seems to be all conjecture with few citations or quotations.

And it never truly answers the question I was wondering: is Apple in bad shape post-Jobs." Financially they're not & internally the author doesn't exactly answer the question ...
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