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am 31. Januar 2000
I bought the book several years ago and immediately read it from cover to cover (which is something that never normally happens with other business titles!) and then as soon as I finished reading it I started again. So many of the concepts struck accord with my way of thinking and bear in mind that I'm no beginner ... I've been in the industry for more than 12 years! A lot of quotes and ideas started filtering into my work and I started recommending the book to other poeple and kept lending it to different friends and clients. The problem is that now I've lent it to somebody and I can't remember who. Hence I'm lost without it because there's one chapter I need to re-read again and use in a presentation I'm working on. brilliant book ... buy it!
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am 27. August 1999
I read this book from front to cover and then I put it into practice. The results completely astonished me. You have to understand I had no marketing experience whatsoever, in fact I was at the time a computer geek. However, after reading this book I followed its guidelines and got my story printed on the very front page of the University newspaper (the school has 28,000 students!) This was the first marketing book that I ever read. I highly recommend it.
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am 6. Dezember 1998
This book can and will enable one to pick up on all sorts of marketing ideas and techniques that are so common and so simple that they are overlooked. I can say from experience that I've put only a couple of the techniques described in this book to use, and I have definately benefited from them. I soon will add more "weapons" to my "aersonal" so I can "launch another attack" on the competition.
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am 11. Februar 1999
The latest edition of this classic lays out 358 pages of options for successfully promoting your business, including advice about making the most of computer technology. Jay Conrad Levinson's ideas about using "big imagination instead of big budgets" is bound to help your venture prosper and grow. Every budding entrepreneur should have a copy of Guerilla Marketing.
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am 1. November 1998
I wish I had bought this book two years ago when I launched my professional practice! Guerilla Marketing is packed with insightful, practical tips about marketing a small business. But the greatest value of his book is to impress on the small business owner the vital importance of having a marketing plan from the outset. Definitely recommended by this reader.
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am 17. März 1999
This is a good book. It applies mostly to people doing business locally (as opposed, say, to a manufacturer or software company selling worldwide), but business people of all stripes will still benefit. My main complaint about the book is its lack of Internet marketing advice -- a critical "weapon" of marketing in this day and age.
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am 2. Oktober 1999
As far as I'm concerned, this book and the Maher book on yellow pages advertising are the two essential marketing books for any small business.
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