am 27. August 1999
I read this book from front to cover and then I put it into practice. The results completely astonished me. You have to understand I had no marketing experience whatsoever, in fact I was at the time a computer geek. However, after reading this book I followed its guidelines and got my story printed on the very front page of the University newspaper (the school has 28,000 students!) This was the first marketing book that I ever read. I highly recommend it.
am 17. März 1999
This is a good book. It applies mostly to people doing business locally (as opposed, say, to a manufacturer or software company selling worldwide), but business people of all stripes will still benefit. My main complaint about the book is its lack of Internet marketing advice -- a critical "weapon" of marketing in this day and age.