This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
Growing Up Digital: Rise of the Net Generation
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Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.
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Synopsis
This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
In diesem Buch
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Einleitungssatz
The Net Generation has arrived! Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
The Net Generation has arrived! Lesen Sie die erste Seite
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Ausgewählte Seiten ansehenWortanzeiger
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Kundenrezensionen
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Von Brenda Reiley
Format:Taschenbuch
Growing Up Digital, is an intellectually stimulating book, that explains the rise of the Net Generation in comparison to the baby boomers. Don Tapscott designed this book to give the reader a real representation of how the Net Generation feels about technological advances. He was able to compare a generation that has grown up with the television, to a generation who is surrounded by this digital technology.
In today's society, children are greatly affected by the Internet and other digital technology. Tapscott goes to great lengths illustrating how this technology plays a role in their daily lives. These children that have access to the information highway are developing socially, intellectually, and cognitively much more rapidly than previous generations. They are being exposed to a communication link that is instant and cheap. For instance, a child can download homework that he/she missed from school or chat with a pen pal from Japan.
Tapscott explained that these web users are not "couch potatoes" but rather interacting with others. Tapscott not only informs the reader about the web users interactions, but also the way in which these "N-Geners" think and communicate with one another.
Don Tapscott has created some intriguing insights, which allow the reader to see the reality of the Net Generation and their advantages socially and intellectually over previous generations. Tapscott leads his readers into the compelling depths of the interactive world. I would definately recommend this book to individuals who are interested in the children of our society today.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Von Ein Kunde
Format:Taschenbuch
When reading this book you get the feeling that something dramatic is happening...for the first time ever kids know more about something critical to our survival than their parents..Tapscott puts this emerging subculture of computer-smart kids (if you can call them that) under a microscope--and comes up with some surprisingly positive conclusions...he describes how they're learning about life lessons--teamwork, friendships, values- all in their new networked world...His strongest points are on how the new media--the Web, interactive technology--are helping kids who normally struggle with social issues...even the shiest kid can be OK when communicating on the Internet.. and on and on... I like this book, but it often errs on the polyanish side, how kids are creating a brave new world with little downside...For a different view check out Endangered Minds (Healy) and the PC Dads Guide to Becoming a Computer Smart Parent (Ivey)..
Von Natalie P.
Format:Taschenbuch
As a part of the N-Generation I found this book intelligent and intriguing. This book gives very insightful and true information into a generation which I feel is usually mis-represented. A very informative read for both those of the N-Generation and those of earlier Generations.
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Die neuesten Kundenrezensionen
3.0 von 5 Sternen
Disappointed
This book dragged on for me. I could see reading it if you were doing research or if you were a teacher. I was reading it for fun, and it was a little slow. Lesen Sie weiter...
Am 6. April 2000 veröffentlicht
4.0 von 5 Sternen
Teaching in the 90's: Rising with "The Net Generation"
Don Tapscott announces the arrival of the "Net Generation" or "Baby Boom Echo" in Growing Up Digital: The Rise Of The Net Generation. Lesen Sie weiter...
Veröffentlicht am 6. Dezember 1999 von Jason R. Wyckoff
4.0 von 5 Sternen
Higher Ed Faculty should read this book
Tapscott addresses salient points about the Net generation and its expecations of educators, whether they be in K-12 or Higher Education. Lesen Sie weiter...
Veröffentlicht am 2. Mai 1999 von Carol Welsh (plntldy@earthlink.net)
4.0 von 5 Sternen
Parents, educators and business leaders don't miss this one!
Growing Up Digital is a must read for parents, educators, business leaders, and anyone else concerned about the future. Lesen Sie weiter...
Am 1. Mai 1999 veröffentlicht
1.0 von 5 Sternen
Don't Read. Tapscott loses his credibility early in.
I had high hopes for this book. I was very disappointed. The only good side to this book is the demographics, but even now I am doubted the validity of those. Lesen Sie weiter...
Am 8. April 1999 veröffentlicht
4.0 von 5 Sternen
Great book about the "net generation"!
This book is a great book to read if you are interested in the net generation and how they will affect our future. Lesen Sie weiter...
Am 1. April 1999 veröffentlicht
4.0 von 5 Sternen
I agree with Tapscott's views - especially in education.
I liked this book. Don Tapscott adequately discusses the importance of the Net Generations' influence on our society's education system, culture, government, and commerce. Lesen Sie weiter...
Veröffentlicht am 17. März 1999 von Mary O'Connor (moconnor@adelphia.net)
5.0 von 5 Sternen
Finally, a true representation.
I'm a 17 year old from Toronto (an "N-gener"). When I picked up a copy of this book, I expected to find what I always see - a skewed, assumtion-based, innacurate view of... Lesen Sie weiter...
Am 20. Januar 1999 veröffentlicht
1.0 von 5 Sternen
Tapscott doesn't realize he's a parody of himself
Another reviewer called this book a masterwork. Odd indeed. To prove he's a clueless boomer Mr. Tapscott doesnt even include URL's to the few interesting points he makes in the... Lesen Sie weiter...
Am 12. Januar 1999 veröffentlicht
5.0 von 5 Sternen
Shifting paradigms
Just when I thought I had a handle on the n-gen's way of thinking and communicating, Tapscott reveals even more insights. GUD is a paradigm shifting read. Lesen Sie weiter...
Am 2. November 1998 veröffentlicht
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