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Growing Up Digital: The Rise of the Net Generation (Oracle Press Series) [Kindle Edition]

Don Tapscott
3.6 von 5 Sternen  Alle Rezensionen anzeigen (17 Kundenrezensionen)

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Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.


The bestselling book announcing the arrival of the Net Generation--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business.

Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a "tsunami" that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will "lap" their parents and leave them behind.

The book also demonstrates the common characteristics of the N-Generation:

acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technology than the adults around them.


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Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Excellent Book on the Net Generation 22. März 2000
Growing Up Digital, is an intellectually stimulating book, that explains the rise of the Net Generation in comparison to the baby boomers. Don Tapscott designed this book to give the reader a real representation of how the Net Generation feels about technological advances. He was able to compare a generation that has grown up with the television, to a generation who is surrounded by this digital technology.
In today's society, children are greatly affected by the Internet and other digital technology. Tapscott goes to great lengths illustrating how this technology plays a role in their daily lives. These children that have access to the information highway are developing socially, intellectually, and cognitively much more rapidly than previous generations. They are being exposed to a communication link that is instant and cheap. For instance, a child can download homework that he/she missed from school or chat with a pen pal from Japan.
Tapscott explained that these web users are not "couch potatoes" but rather interacting with others. Tapscott not only informs the reader about the web users interactions, but also the way in which these "N-Geners" think and communicate with one another.
Don Tapscott has created some intriguing insights, which allow the reader to see the reality of the Net Generation and their advantages socially and intellectually over previous generations. Tapscott leads his readers into the compelling depths of the interactive world. I would definately recommend this book to individuals who are interested in the children of our society today.
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3.0 von 5 Sternen Great Book--or Cyber Hype? 22. September 1999
Von Ein Kunde
When reading this book you get the feeling that something dramatic is happening...for the first time ever kids know more about something critical to our survival than their parents..Tapscott puts this emerging subculture of computer-smart kids (if you can call them that) under a microscope--and comes up with some surprisingly positive conclusions...he describes how they're learning about life lessons--teamwork, friendships, values- all in their new networked world...His strongest points are on how the new media--the Web, interactive technology--are helping kids who normally struggle with social issues...even the shiest kid can be OK when communicating on the Internet.. and on and on... I like this book, but it often errs on the polyanish side, how kids are creating a brave new world with little downside...For a different view check out Endangered Minds (Healy) and the PC Dads Guide to Becoming a Computer Smart Parent (Ivey)..
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4.0 von 5 Sternen Teaching in the 90's: Rising with "The Net Generation" 6. Dezember 1999
Don Tapscott announces the arrival of the "Net Generation" or "Baby Boom Echo" in Growing Up Digital: The Rise Of The Net Generation. For the first time in history the generations are turned backwards. The children truly teach their parents and grandparents. Businesses, schools, and governments all are relying on the expertise and ease with which this generation adapts to technology; that is, if these young people are part of the economically advantaged - those with the means to have technology available in their schools, homes, and entertainment venues. Tapscott contends that the net-generation is actually more active than the tv generation. Since tv is passive, it allows for little or no participation. The net, however, requires searching for information rather than just accepting others information. In this book, Tapscott outlines ten themes: fierce independence; emotional and intellectual openness; inclusion; free expression and strong views; innovation; preoccupation with maturity; investigation; immediacy; sensitivity to corporate interest; and authentication and trust. For the most part, he outlines the advantages of each of these themes. Below find his ideas marked with an asterisk. The ideas without asterisk are arguments he fails to emphasize or note. 1. Fierce Independence Advantage: Active role in learning* Disadvantage: Separation from institutions and creative autonomy* 2. Emotional and Intellectual Openness Advantage: Self-expression* Disadvantage: Can be taken advantage of by unscrupulous entities 3. Inclusion Advantage: Students have a global orientation* Disadvantage: None apparent 4. Free Expression and Strong Views Advantage: Range of ideas* Disadvantage: Exposure to radical or inflammatory ideas 5. Lesen Sie weiter... ›
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Von Ein Kunde
Format:Gebundene Ausgabe
Growing Up Digital is a must read for parents, educators, business leaders, and anyone else concerned about the future. According to Don Tapscott, the fact that the Net Generation is the first to know more about technology than their parents and to control the use of the new media has serious implications that must be considered. Their expertise and knowledge are causing a power shift in the relationship of children in the family, the school, and potentially the workplace, and the economy. Throughout the book, Tapscott discusses the potential impact of the N-generation on these institutions and enthusiastically paints a reassuring picture of the new technologies overall effects. He bases his conclusions on anecdotal evidence, case studies, personal interviews, and research conducted in a limited number of newsgroups, chats and MOOs. His findings suggest that children have been empowered by the digital media to develop critical thinking skills and use technology to gather, evaluate, and synthesize information. They thrive on interacting and communicating, and are developing skills in collaborating and teamwork. Though they reject many aspects of the status quo, they are active proponents of saving the environment and the planet. They accept diversity and have global awareness and consciousness.
Tapscott creates a roadmap of the changes he believes must take place in education and industry in order to accommodate the n-generation. He outlines the new role that teachers must take-that of facilitator and motivator--and urges a shift from pedagogy to the creation of learning partnerships and learning cultures with both teachers and students participating in the design. He proposes a learning model of student-centered discovery enabled by emerging technologies.
Lesen Sie weiter... ›
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4.0 von 5 Sternen An Excellent Book
As a part of the N-Generation I found this book intelligent and intriguing. This book gives very insightful and true information into a generation which I feel is usually... Lesen Sie weiter...
Veröffentlicht am 18. Juli 2000 von Natalie P.
3.0 von 5 Sternen Disappointed
This book dragged on for me. I could see reading it if you were doing research or if you were a teacher. I was reading it for fun, and it was a little slow. Lesen Sie weiter...
Am 6. April 2000 veröffentlicht
4.0 von 5 Sternen Higher Ed Faculty should read this book
Tapscott addresses salient points about the Net generation and its expecations of educators, whether they be in K-12 or Higher Education. Lesen Sie weiter...
Veröffentlicht am 2. Mai 1999 von Carol Welsh (
1.0 von 5 Sternen Don't Read. Tapscott loses his credibility early in.
I had high hopes for this book. I was very disappointed. The only good side to this book is the demographics, but even now I am doubted the validity of those. Lesen Sie weiter...
Am 8. April 1999 veröffentlicht
4.0 von 5 Sternen Great book about the "net generation"!
This book is a great book to read if you are interested in the net generation and how they will affect our future. Lesen Sie weiter...
Am 1. April 1999 veröffentlicht
4.0 von 5 Sternen I agree with Tapscott's views - especially in education.
I liked this book. Don Tapscott adequately discusses the importance of the Net Generations' influence on our society's education system, culture, government, and commerce. Lesen Sie weiter...
Veröffentlicht am 17. März 1999 von Mary O'Connor (
5.0 von 5 Sternen Finally, a true representation.
I'm a 17 year old from Toronto (an "N-gener"). When I picked up a copy of this book, I expected to find what I always see - a skewed, assumtion-based, innacurate view of... Lesen Sie weiter...
Am 20. Januar 1999 veröffentlicht
1.0 von 5 Sternen Tapscott doesn't realize he's a parody of himself
Another reviewer called this book a masterwork. Odd indeed. To prove he's a clueless boomer Mr. Tapscott doesnt even include URL's to the few interesting points he makes in the... Lesen Sie weiter...
Am 12. Januar 1999 veröffentlicht
5.0 von 5 Sternen Shifting paradigms
Just when I thought I had a handle on the n-gen's way of thinking and communicating, Tapscott reveals even more insights. GUD is a paradigm shifting read. Lesen Sie weiter...
Am 2. November 1998 veröffentlicht
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