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Grow to be Great: Breaking the Downsizing Cycle
 
 
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Grow to be Great: Breaking the Downsizing Cycle [Englisch] [Gebundene Ausgabe]

Joao Baptista , Dwight L. Gertz
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Produktinformation

  • Gebundene Ausgabe: 224 Seiten
  • Verlag: Free Press; Auflage: 6th Printing (18. Oktober 1995)
  • Sprache: Englisch
  • ISBN-10: 0028740475
  • ISBN-13: 978-0028740478
  • Größe und/oder Gewicht: 24,3 x 16,3 x 2,1 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 701.674 in Englische Bücher (Siehe Top 100 in Englische Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Mehr über den Autor

Dwight L. Gertz
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Produktbeschreibungen

From Booklist

Mercer Management Consulting, a leading consulting firm specializing in strategic planning, is known for its application of benchmarking techniques. Gertz and Baptista are both principals with Mercer. Along with a corps of Mercer's consultants, they rate here nearly 400 companies that have demonstrated sustained and profitable growth. Analyzing the data, they challenge the notion that companies must reduce their workforce, sell off subsidiaries, and cut operating units to reduce costs and earn profits. They show the diminishing value of downsizing and offer instead strategies for growth. These include servicing core customers, developing new products and services, and better matching of customer segments with products or services; and the authors effectively use examples from their list of "growth champions" to demonstrate their case. David Rouse

Kurzbeschreibung


No company ever shrank to greatness, conclude Dwight Gertz and Joã o Baptista. Drawing upon their new study of more than 1,000 large companies, the authors argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. Contrary to current management fads, they contend that companies must grow to be great. Managers now involved in downsizing must consider long-term goals for growth alongside short-term measures for slimming. Gertz and Baptista shatter popular corporate myths by revealing that growth opportunities are everywhere, across all business sectors -- even in stable industries and in companies "too big to grow."
Using case studies, Gertz and Baptista analyze successful high-growth firms such as Starbucks, Staples, USAA. They examine not only the strategies followed by these companies -- customer franchise management, superior new product development, and channel management -- but also what they did to make these strategies successful. They discuss how, regardless of differences in strategic approach, the transformations achieved by these firms are based on the same three "foundations for growth": superior customer value, outstanding economics across the value chain, and excellence in process execution. They demonstrate how these three foundations work together, forming a powerful framework through which to attain corporate goals.
Distilling these findings into useful tools for the evaluation of any strategy, Gertz and Baptista show how those facing the difficult task of turnaround can get back to growth. By examining improvements at four companies within the context of their growth framework, they analyze the combinationof inspiration, leadership, and technique which has enabled these firms to prosper.
Shifting the focus from cost-cutting to growth is a challenge that thousands of companies must now face. Gertz and Baptista have given CEO's, managers, and consultants in every industry a clear framework from which to build sustainable growth in revenues and profits. This book is a practical and colorful guide for those who want to grow to be great.

In diesem Buch (Mehr dazu)
Einleitungssatz
America's great corporations have been on a size reduction regimen for over a decade. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Format:Gebundene Ausgabe
I'm a big fan of "Grow to be Great". The statistical analysis of companies that grow was insightful and careful. Then the advice about growth strategies helped immensely. Mr. Gertz's ideas on practical ways to generate growth are original and highly valuable. If you are in a company and are interested in finding ways to grow profitably, you should definitely buy this book.
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Practical and Path-Breaking 12. Juli 1998
Von Tim C. Opler - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I'm a big fan of "Grow to be Great". The statistical analysis of companies that grow was insightful and careful. Then the advice about growth strategies helped immensely. Mr. Gertz's ideas on practical ways to generate growth are original and highly valuable. If you are in a company and are interested in finding ways to grow profitably, you should definitely buy this book.
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