I bought this book on a whim and was extremely surprised. Despite the mash of popular graphics spread across the front, the inside is packed full of traditional and non-traditional design, illustration, and multimedia projects and experiments. There are so many different expressions represented, in a multitude of mediums, and a ton of methodologies and implementations (from snow boards to hotel rooms). It seems like whenever I get stuck and my process stalls, this book is always the first to come down off the shelf. I would recommend this book for anybody's library as general reference for color, shape, rhythm, and imagination.