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Good Strategy Bad Strategy: The Difference and Why It Matters [Kindle Edition]

Richard Rumelt
3.6 von 5 Sternen  Alle Rezensionen anzeigen (7 Kundenrezensionen)

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Kindle Edition EUR 7,04  
Kindle Edition, 19. Juli 2011 EUR 11,33  
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Taschenbuch EUR 9,56  
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Produktbeschreibungen

Pressestimmen

This is the first book on strategy I have read that I have found difficult to put down. -- John Kay, London Business School There are precious few books that enable you to not only re-think the way you think but also improve your performance. Richard Rumelt's brilliant Good Strategy/Bad Strategy is one, a milestone in both the theory and practice of strategy. Cutting to the core of what makes the difference between success and being an also-ran, Rumelt uses vivid examples from the contemporary business world and global history that clearly show how to recognize the good, reject the bad, and make good strategy a living force in your organization. Everyone involved in creating and applying strategy and strategic thing must read this book. In a very crowded field like strategy, few books stand out. Richard Rumelt's new work is one of the exceptions. -- John Stopford, Emeritus Professor, London Business School Good Strategy, Bad Strategy pinpoints the polar difference: The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, Richard Rumelt has authored the playbook for anybody in a leadership position who must think and act strategically. -- Michael Useem, Professor of Management at the Wharton School, University of Pennsylvania, and author of The Leadership Moment Rumelt's new book clearly elevates the discussion of strategy. Using compelling examples and penetrating insights, Good Strategy/Bad Strategy provides new and powerful ways for leaders to tackle the obstacles they face. The concepts of "The Kernel" and "The Proximate Objective" are blockbusters. This is the new must-have book for everyone who leads an organization--business, government, or in-between. -- Robert Eckert, Chairman and CEO of Mattel Rumelt blends a practical focus with powerful conceptual ideas to provide an insightful guide for those wrestling with the challenge of creating strategy that makes a real difference. -- Mark Jenkins, Professor of Business Strategy, Cranfield Business School In his provocative new book, Richard Rumelt lays bare an uncomfortable truth: Most companies have strategies that are quixotic, muddled and undifferentiated. This is hardly surprising, since in recent years the very idea of "strategy" has been dumbed-down by a deluge of naive advice and simplistic frameworks. Rumelt cuts through the clutter and reminds managers that the essence of strategy is a clear and differentiated point of view that supports forceful and coherent action. Drawing on a wealth of examples, Rumelt identifies the critical features that distinguish powerful strategies from wimpy ones-and offers a cache of advice on how to build a strategy that is actually worthy of the name. If you're certain your company is already poised to out-perform its rivals and out-run the future, don't buy this book. If, on the other hand, you have a sliver of doubt, pick it up pronto! -- Gary Hamel, co-author of Competing for the Future Any executive reading this book will be motivated to examine the strategy of his or her firm, come to a judgment about it, and then work to develop or improve it. The many fascinating examples of good strategy provide great insight, but even more valuable are those of the 'bad' variety. Rumelt writes with great verve and pulls no punches as he pinpoints such strategy "sins" as fluff, blue sky objectives, and not facing the problem. -- James Roche, former Secretary of the Air Force and president of Electronic Sensors & Systems, Northrop Grumman. There are many books on strategy but none as good and thought-provoking as Richard Rumelt's Good Strategy/Bad Strategy. Building on solid academic foundations and using fascinating examples from business, politics and history, Rumelt exposes the many fallacies that surround this important concept while providing his own unique and refreshingly-clear approach on how to develop a coherent and successful strategy. This is a wonderful book, full of fresh ideas and practical advice, written in a clear and engaging way. It will change the way we teach and practice strategy. -- Professor Costas Markides, Holder of the Robert P Bauman Chair in Strategic Leadership, London Business School

Kurzbeschreibung

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world
 
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’s
nine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.

Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,
and pursue a “dog’s dinner” of conflicting policies and actions.

Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your
own thinking.

Good Strategy/Bad Strategy
uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.


From the Hardcover edition.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 2060 KB
  • Seitenzahl der Print-Ausgabe: 340 Seiten
  • ISBN-Quelle für Seitenzahl: 1846684811
  • Verlag: Crown Business (19. Juli 2011)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B004J4WKEC
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 3.6 von 5 Sternen  Alle Rezensionen anzeigen (7 Kundenrezensionen)
  • Amazon Bestseller-Rang: #349.074 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Kundenrezensionen

Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Weg mit dem Blendwerk 12. Dezember 2012
Format:Kindle Edition|Verifizierter Kauf
Der Autor hat es sich zur Aufgabe gemacht, all die Pseudo-Strategien zu entlarven, mit den wir heutzutage überhäuft werden. Das gelingt sehr gut. Die Hinweise und Beispiele des Autoren haben ihren Schwerpunkt im Bereich der BWL, sind aber universell anwendbar bzw. anpassbar. Sehr zu empfehlen.
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen great book for leaders 9. Juni 2014
Format:Taschenbuch|Verifizierter Kauf
It's a good reading for anyone who is leading a team or a company and wants to draft a clear strategy.
War diese Rezension für Sie hilfreich?
Format:Kindle Edition
Richard Rumelt is one of the most influential management gurus and was named by the McKinsey Quarterly a strategy's strategist. He is a professor at the UCLA Anderson School of Management and a well sought after consultant. It is from both these areas of his professional experience and long career that he draws upon and describes to us the numerous examples of bad and good strategy. The book is divided into three parts and you have to read basically everything to grasp the idea and the quintessence of what Rumelt is willing to give us. According to him the kernel of good strategy (chapter 5) is a sound analysis of the business situation, the formulation of a guiding policy and the design of coherent actions. The second part "Sources of Power" then explores some fundamental parts and areas that a good strategist must have thought about and must have included into the formulation of his or her strategy. The third part is rather about being yourself and some advice when you contemplate your next strategy. It includes the science of strategy as well as the advice not to lose your head (Keeping your Head, chapter 18) when everybody else is seemingly knowing everything and betting on a sure strategy with a guaranteed outcome.
As a back-up or secondary literature this book is good for strategists and those who want to know when bad strategy is at work. The examples are good and vivid but Rumelt is only giving a rough blueprint of how to formulate a good strategy. Still, together with the contrasting examples of bad strategies you get an overall picture of what strategy is about and what not.
War diese Rezension für Sie hilfreich?
8 von 13 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Ein aussergewöhnliches Buch 27. Juli 2011
Format:Gebundene Ausgabe|Verifizierter Kauf
Dieses Buch ist für mich eines der besten und wichtigsten Bücher, die zum Thema Strategie in den letzten zehn Jahren erschienen sind. Wer sich jemals mit Strategiethemen beruflich auseinander zu setzen gezwungen sah, wird dankbar für dieses Buch sein. Dass das meiste, was unter der Flagge der Strategie, nichts weiter als Wichtigtuerei ist hat man vielleicht schon erfahren. Warum vieles den Namen Strategie überhaupt nicht verdient und was Strategie in der Substanz ausmacht, das erläutert Rumelt auf hervorragende Weise.

Rumelt macht Porter und Co nicht überflüssig. Im Gegenteil er zeigt wie man aus den strategischen Konzepten das Beste herausholt und die üblichen Fehler vermeidet.
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