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A Good African Story: How a Small Company Built a Global Coffee Brand [Kindle Edition]

Andrew Rugasira

Kindle-Preis: EUR 7,83 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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"Andrew Rugasira is a break-through African. His story of how he gathered the coffee beans of small growers in western Uganda and turned them into a major brand, sold in supermarkets across the world, is utterly inspiring" (Jon Snow)

"The analysis is sharp, concise and incisive" (Antonio Senior Times)

"The book is full of Rugasira's vivid character, scholarly, argumentative and big-hearted" (Observer)

"This has been a remarkable few months for books about the coffee trade - and the latest is one of the most revealing and the most unusual ... A fascinating exposition of African history, sociology and business" (Broughton's Coffee House)

"With sharp analysis and hard facts, he outlines the structural imbalances surrounding trade from Africa ... This book about good coffee is a good read" (Harriet Lamb, Fairtrade International CEO Management Today)


The inspirational story of how an African-owned coffee company became a global brand.


  • Format: Kindle Edition
  • Dateigröße: 564 KB
  • Seitenzahl der Print-Ausgabe: 288 Seiten
  • Verlag: Vintage Digital; Auflage: Reprint (7. Februar 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Amazon Bestseller-Rang: #297.639 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Die hilfreichsten Kundenrezensionen auf (beta) 4.7 von 5 Sternen  3 Rezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Outstanding advice from an African entrepreneur 15. März 2013
Von John Gibbs - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Most foreign aid programs are poorly structured, fungible, insincere and conditional; providing aid through government agencies in poor countries makes accountability worse; and aid leads to chronic dependency, according to Andrew Rugasira in this book. What African really needs is trade, not aid, and to prove his point, the author set up a successful African coffee exporting company.

The book tells the surprisingly engrossing story of the challenges and obstacles faced by an African entrepreneur in starting and growing a business. Interestingly, the biggest challenges were not in dealing with a corrupt business environment or bureaucratic inefficiencies. Instead, they were the same types of challenges faced by entrepreneurs in developed countries, only magnified: gaining access to capital, establishing credibility with suppliers and customers, networking, gaining entry to markets, and keeping the creditors at bay.

An interesting aspect of the story is the way in which the prosperity of the enterprise it tied to the prosperity of the farmers who supply the coffee beans. In order to produce high quality coffee, careful attention needs to be paid to the growing conditions. The coffee farmers have to be convinced that their extra efforts will be justly rewarded, and they have to acquire money management skills in order to run their farms well. Thus the author's business has to invest in farmer education and setting up Savings and Credit Co-operatives, making it a natural kind of social enterprise.

Another interesting aspect of the story is the author's personal faith journey. Although we are not told much about his Christian beliefs, it is apparent that they have had a significant influence on his business decisions, which he makes not just as a self-seeking entrepreneur but as a leader who understands how the well-being of many people depends on his persistence and careful stewardship of his company's resources.

Most "solutions" to African poverty are conceived and imposed by Westerners without adequately consulting the intended beneficiaries, and accordingly they do not work. Other "solutions" are conceived by self-interested African elites, and they serve only to enrich the already rich at the expense of the poor. This book shows that there are genuine African solutions to African problems, and we should be doing everything we can to encourage the growing band of entrepreneurs who are making such a difference.
5.0 von 5 Sternen Excellent! 19. November 2013
Von A Customer - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
Entrepreneur creates jobs and improves the quality of life in Uganda. How an entrepreneur built a successful global coffee brand in South Africa, United Kingdom, and the United States.
1 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Introduction as a recommendation... 16. Februar 2013
Von L. Beachy - Veröffentlicht auf
Format:Kindle Edition
Based on Andrew's introduction alone I am eager to get my copy of this work. Having addressed a number of African business topics and the writings of the relatively few entrepreneurs who have published their stories during the course of my graduate school studies, I am more than enthused to garner his perspectives!
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