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Going Green Together is an excellent scientific achievement and is leading the way in giving advice on how to green a business sustainably. (Dr. Aidan O'Driscoll, Editor Irish Marketing Review)
In this superb study of how green strategy was implemented in a large energy company, Frank Röttgers shows that implementing a green strategy is only possible if the strategy is deeply embedded in the mindsets and attitudes of employees which requires changes in a company's culture and leadership style. This book is a valuable addition to the literature on implementing organisational change and contains many useful insights on how to bridge knowing doing gaps. (Sean Byrne, Contributor The Irish Times)
This award winning thesis provides essential practical advice for turning any business green and is substantiated by an outstanding theoretical groundwork. (Dr. Katrina Lawlor, Head of Graduate Business School at Dublin Institute of Technology)
Frank Röttgers is an Environmental Consultant, author of the award-winning book 'Going Green Together', and co-author of the book 'The Definitive Guide to Getting Your Budget Approved'. He received his MSc degree in Strategic Management from the Dublin Institute of Technology and has been awarded multiple times for his outstanding academic achievements.
As a strategist on corporate environmental practices he researched green business strategies and focused on new insights how to gain and maintain a sustainable competitive advantage. Amongst others, he has been a consultant to KLM Royal Dutch Airlines, Tesco, and SAS.