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Go: A Kidd's Guide to Graphic Design (Englisch) Gebundene Ausgabe – 5. September 2013

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Kidd s folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." School Library Journal (starred review)"Beginning with the striking cover design a red stop sign reading "GO" this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow s designers will want to grab a pencil and get going." Publishers Weekly 'GO: A Kidd's Guide To Graphic Design, ' is pretty awesome. The Huffington Post Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well. Library Journal Chip Kidd is the world s pre-eminent book-jacket designer. He s done more than 1,000 of them, and built such a sterling reputation that several high-profile authors, including Oliver Sacks, have it in their contracts that Kidd design their book covers. The man has mastered graphic design. But that s not to say his job is without challenges. One of the more recent ones? How to think like a 10-year-old. . . . Kidd faced that challenge to create his new book, Go: A Kidd s Guide to Graphic Design. The book covers the fundamentals of graphic design: form, typography, content and concept. . . . Kidd s book features many examples of great design, including some of his own covers, to illustrate points. It s as much a visual experience as an intellectual one, which is a measure of great graphic design. . . The ideas in Go are simple, whether it is playing with scale or how fonts convey meaning. And they are all put forward so clearly and with such visual flair that readers will walk away feeling like junior Milton Glasers. Many, actually, maybe not so junior. . . . Considering that it s a Chip Kidd book, meaning fantastically designed, and that it covers a very popular subject, there s a good chance that some adults will grab it for themselves. The Globe and Mail Chip Kidd has been called the closest thing to a rock star in the design world. . . . In his new book, Go: A Kidd s Guide to Graphic Design, Kidd shares this rock star wisdom with the pubescent set, explaining the basics of typography, form, function, color, branding with playful narration and eye-popping visuals. . . . It s written for young readers aged 10 and up, but its witty, direct approach makes it a perfect primer for older design rookies as well. And the design of the book itself is, of course, far too beautiful to be reserved just for children. Co.Design, a Fast Company blog The design superstar gives us a crash course in the field; not surprisingly the book itself is extraordinarily designed! Pop Candy, a USA Today blog A thing of beauty. People Magazine In Go, Kidd the renowned book-jacket designer repeats the mantra Form follows function and adheres to it beautifully. The form of the book a clever meld of text and images follows its function, which is to convey the fundamentals of graphic design. Even if you re not an aspiring graphic artist, you ll learn the logic behind common symbols, like button arrangements on remote controls or the typefaces used in novels. Entertainment Weekly At a time when arts programs in schools are under assault, [Go: A Kidd's Guide to Graphic Design] offers a beautiful distillation of the principles of great design and the careful decisions that go into making things look the way they do. The book is "for kids," but this grown-up was captivated too. Ed Catmull, president of Pixar and Disney Animation, in the Wall Street Journal"


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Amazon.com: 49 Rezensionen
8 von 8 Kunden fanden die folgende Rezension hilfreich
For the graphic designer lurking in all of us . . . 21. Oktober 2013
Von Vermont librarian - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This intriguing book will make you look at signs, logos, photos - anything around you that's ever been designed by anyone - in a new light. My eighth grade son and I both loved it and learned a lot. Of course the book itself is incredibly well-designed - a pleasure to read or thumb through, from the super-thick cover to the interesting projects at the end.
4 von 4 Kunden fanden die folgende Rezension hilfreich
Helpful crash course for 'tweens, teens and interested adults 8. Mai 2014
Von Maggie Knapp - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I know a bit about graphic design, from a couple of college courses, and I was pleased to see the guidelines still hold. Chip Kidd presents basic principles (big/small, horizontal versus vertical, effects of color and much more) with lots of big photos, illustrations and large, easy to read type. He also clues readers in to some subtle marketing tricks, explores how fonts affect the message and illustrates some vocabulary specific to graphic design and typesetting.

Overall the book delivers exactly as promised and would be good for young person (or novice-designer adult) with an interest in the subject. I found his numerous references to "when I designed this book cover" and "when I designed that book cover" a little patting-myself-on-the-backish, but that's a small nit to pick with an overall very well done book.

Though many depend on templates to set up their blogs and websites, it's nice to know a little about what makes good design tick.

About me: I'm a middle school/high school librarian
How I got this book: purchased for the library
3 von 3 Kunden fanden die folgende Rezension hilfreich
Not Just for Kids 16. Februar 2014
Von Ellen M. Shapiro - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Sure, this is a great book to introduce kids to graphic design and to get them to think about color, proportion, contrast, typography, message, and all that stuff. But it's also excellent for high school art students, first-year-graphic design students, and clients who think the way to get a design done is to "crowdsource" it to the lowest bidder via an online contest. The seven design projects in the last pages of the book are excellent, and I wouldn't hesitate to assign them to juniors and seniors in design programs, or to get practicing designers to try them as exercises in renewing creativity.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Perfect for kids and adults alike 2. Dezember 2013
Von G. Termini - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
You cannot go wrong with this book, no matter what your goal is. I am a web developer, and I wanted to get my feet wet in the great world of graphic design. Mission accomplished. Now when I go to those meetings and talk to those fancy designers, at least I know what terminology to use!
3 von 3 Kunden fanden die folgende Rezension hilfreich
Could help everyone 18. Dezember 2013
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
I think this is a perfect book, even for adults. Even in the corporate world, so much of what we do could be made better through more compelling graphic design. I plan to gift copies of this to my coworkers, as I think it could help everyone "tell our stories" more effectively.
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