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Produktbeschreibungen
Pressestimmen
"I find the writing very engaging, as it is replete with captivating examples of a wide variety of products from across the globe, not merely a handful from the same countries over and over... The book is very engaging and perfectly written for either undergrads or MBA students. New terms are always carefully explained."
- Chip Miller, Drake University (Des Moines, IA)
"The reason why I have not switched books over the years in spite of overtures from competitors is because I consider this book to be among the best.... in my estimation very well written. The material is appropriately covered in them and the examples/global perspectives are right on point. Up to date tables, pictures and charts provided are very useful resources. The post chapter exercises and cases are suitable for either undergraduate or graduate students... The fact is that this textbook is an outstanding piece of work."
- Justin Peart, St. Thomas University (Miami, FL)
"I enjoy the authors' approach to using examples from all corners of the globe. Many texts are too subjective to the home country, and this hinders the overall teaching of global thinking and decision making."
- Angela Kinworthy, Columbia College (Columbia, MO)
- Chip Miller, Drake University (Des Moines, IA)
"The reason why I have not switched books over the years in spite of overtures from competitors is because I consider this book to be among the best.... in my estimation very well written. The material is appropriately covered in them and the examples/global perspectives are right on point. Up to date tables, pictures and charts provided are very useful resources. The post chapter exercises and cases are suitable for either undergraduate or graduate students... The fact is that this textbook is an outstanding piece of work."
- Justin Peart, St. Thomas University (Miami, FL)
"I enjoy the authors' approach to using examples from all corners of the globe. Many texts are too subjective to the home country, and this hinders the overall teaching of global thinking and decision making."
- Angela Kinworthy, Columbia College (Columbia, MO)
Kurzbeschreibung
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
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Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
I used this book in my class at a leading school in Korea. Not only was I able to improve my teaching skills ("how" to deliver "what" topics in class) but also my students loved it so much. I also used it in my executive training with a huge success. This textbook is probably the most comprehensive one that is highly appealing to students and executive audience as well as the most academically sound. Examples in the book are superb in addressing various points. A great book!
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
I am so happy that I used Kotabe/Helsen book in my class. Not only my students but also I learned a lot of new ideas and great examples to drive home many important concepts. Philip Kotler also uses Kotabe/Helsen. It is an ultimate testimonial to the quality of this book. A good job and keep up with your excellent work. JT
Format:Gebundene Ausgabe
... dieses Buch zu lesen. Weit über das eigentliche Marketing hinaus lernt man an ganz aktuellen Problemen (die wirklich aus allen Ländern zusammengesucht sind) die Situationen kennen in den global payer agieren. Ein wirkliche Empfehlung für alle die international tätig sein wollen!!!
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Die neuesten Kundenrezensionen
gut
it was good, but sorry I cannot write till 20 words to describe how is good this book. Why does people have to write 20 words?
Vor 8 Monaten von Nicole veröffentlicht
A great insight into competing in the post Asian crisis
This update edition offers the best insight into various aspects of the Asian financial crisis and how Asian companies are developing their competitive strategy. Lesen Sie weiter...
Am 6. Februar 2000 veröffentlicht
A Portuguese version is finally out.
Editora Atlas in Brazil is the publisher of Kotabe/Helsen's Global Marketing Management. It is a great translation.
Am 18. Dezember 1999 veröffentlicht
The authors responding promptly to changes in world econ
I adopted this Update edition for my classes. The Update provides a thought-provoking, thorough, and insightful chapter on the implications of the Asian financial crisis and... Lesen Sie weiter...
Am 5. Oktober 1999 veröffentlicht
The best book on global marketing with truly global coverage
The publisher tells me that a Chinese version has been already published. A Portuguese version will be out in a month or so. A Spanish translation is being done.
Am 4. März 1999 veröffentlicht
I want to know if you can get this book in Spanish
I'm studyng Marketing in my country, and is very dificult to me to read this book in english, you can get it in Spanish ?
Am 26. Februar 1999 veröffentlicht
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