Kurzbeschreibung
For the globally brand-conscious, a showcase of innovative and effective corporate designs from companies that conduct business around the world.
Synopsis
Global Corporate Identity 2 is the follow-up to the very successful Global Corporate Identity. In 2003, recognizing a need for awareness of global trends in branding and design, David E. Carter created a new resource to showcase the finest examples of corporate identity from around the world. The book he created, the first volume of Global Corporate Identity, quickly became a must-have reference for businesspersons everywhere. Now, in this next volume, Carter showcases the past year's best corporate design in the categories of: logos, letterheads, package design, complete identity programmes, corporate identity manuals, signage & environmental graphics, and corporate brochures. Examples featured draw from firms around the world - about 70% from outside the United States - all of which show an awareness to the specific challenges of business design in a multinational community.
Über den Autor
A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.
