Glamorama is a really remarkable novel in more than one way, and I enjoyed reading the other reviews, because they add to my understanding and perspective, still.
Whether you see it as a "deep study about shallowness" or find it shallow in dealing with serious problems, you might be right, depending on what you personally expect from literature.
For me, it was fun to read, it was irritating and the use of language intrigued me.
I like the the irritation of perception, and I cannot see any use in criticising the author for a book that is not written to morally "better" its readers. Thankfully this attitude has changed somewhat from the time when e.g. American Psycho was released; it must have been a horrible thing to be called a psycho killer, just because you wrote about one in 1rst person narrative.
Victor -as a representative of the "modern" lost man/boy- is basically an "immoral" ,- I am not saying that he is *bad*- character in a corresponding environment. He reacts to moral dilemmas in a reflex-kind of way: he doesn't really FEEL it.
As a consequence, everything he does, he does half-heartedly.
Someone said the book starts where American Psycho ended. I don't know if it is true, but it is an interesting point of view: Patrick Bateman is actively "evil", he kills people because he can. Victor Ward is totally passive, he is portrayed to be dumb, naïve, hostage to his superficial needs.
Things happen to him, he only adds to "the plot" through going along, being indecisive, cowardish, on drugs, etc.
Both, Bateman and Ward, show a complete lack of morals, but Victor seems to vaguely miss them. Victor is totally (he'd probably say) "gamma-ish" in his emotional development, like everybody in his world. Criteria have switched from inside to outside, and wether it is brains -like in Brave New World- or looks ("The better you look the more you see"), it is just as bad. And the people who have both are the most dangerous - an army of Batemans?
Everything is so strange, unstoppable, out of Victor's reach and comprehension, the rules are without meaning. What Victor craves besides drugs, sex and music -the only way to experience anything remotely emotional- has nothing to do with reality, either: he wants to be famous.
Victor is in a constant "who-cares, I am a looser, baby, so why don't you kill me"-mode, yet very frightened. That's where the drugs come in again. And that is also where he never gets the chance to deal with anything.
It is interesting to see him develop at a rate of something close to turtlespeed, whereas the world around seems to be turning faster and faster. And makes him spin "like a record, baby - round, round, round round..." By the way, I loved this, his only skill - quoting from songs instead of answering questions- so much that I could never really "abandon" him.
May anything have helped ? The person "Victor", does it exist?
Victor is outside a world and a time where Right and Wrong still were valuable - accepted and internalized. Has the "individual" ceased to exist, not only in modern philosophy? Do people like Victor exist?
- The point may be: do we care.