This (very short) book is best characterized by this telling quote from the author: "a few summers ago my wife & I were enjoying a holiday on the Oregon coast when a young Asian happened along. On the possibility he might be an exchange student or tourist, I greeted him in...Mandarin." You tell me, who greets "Asians" in America, in Chinese, "on the possibility" he/she might be visiting from China (or in the author's favored rendering, "The People's Republic of China"---politically correct is he...except in America, when he's simply insensitive & superior apparently). Also striking an odd tone is the author's championing of western fast-food outlets throughout the Far East for bringing Asians a more "balanced diet." Did I mention the author is a long-time lobbyist for the wheat industry? More hamburber buns and pizza please all around! The author does offer up some worthy advice, however, but it can be summerized as follows: "It's best never to take yourself, or things, too seriously," when in China. "You can't get anywhere in China by being a pest." Ask Chinese at bureaucratic impasses "if you were in my position, what would you do?" if you want to effect movement. "Anything offered to you with two hands should always be taken with two hands." That's about it! The Chinese, in short---according to the author---are not impossible to understand. If you familerize yourself with & practice Chinese manners you can gain their respect & favor; assuming you first realize that international business practices will not succeed in China---that the Chinese are "Chinese" & simply do not like to do things just as others do. The rest of this 195 page book is filled with numerous examples of encounters the author (or those close to him) has experienced "some years ago"---in his oft repeated phrase; examples usually from the 1970s/early 1980s---that illustrate the above maxims. By the way, the above refers to the 2000 edition of this book (first published in 1992, but apparently never updated since). Consult this book if such is your inclination, but you would be better off simply ignoring it and reading something more substancial. (Aside: this book read & reviewed in China.) Cheers!