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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
 
 

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing [Kindle Edition]

Joe Pulizzi , Newt Barrett

Kindle-Preis: EUR 12,48 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Taschenbuch EUR 18,33  


Produktbeschreibungen

Kurzbeschreibung

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

Synopsis

We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed.You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 4807 KB
  • Seitenzahl der Print-Ausgabe: 224 Seiten
  • Gleichzeitige Verwendung von Geräten: Bis zu 4 Geräte gleichzeitig, je nach vom Verlag festgelegter Grenze
  • Verlag: McGraw-Hill; Auflage: 1 (29. April 2009)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B002DQW9Y4
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #144.054 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.6 von 5 Sternen  33 Rezensionen
8 von 9 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Content Marketing works! 19. Juni 2008
Von Kathy A. Swank - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
We had the opportunity to watch firsthand how content marketing benefitted our organization, The Greater Naples Chamber of Commerce. The book's co-author, Newt Barrett, worked with us to make significant improvements in our print and online publications. The book does a great job of telling our story and that of many organizations who are putting content marketing to work successfully.

We now have a monthly magazine, Business Currents that generates great readership and great revenue--3X as much as our old Chamber publication. Our website is getting 6X as many visitors as it did before its transformation into a content-rich online home for The Chamber.

Just as the book describes, everything came down to understanding what issues are most important to our target audience--the regional business community--and delivering relevant and valuable content consistently, month in and month out. Content marketing has benefitted our members, our community, and our organization. Content marketing really works. Our organization is living proof.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent guide to navigating the "content revolution" 27. Februar 2009
Von Heather Schuck - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I read this book while planning a complete overhaul of my company email newsletter. I'm so glad I did! The book was extremely helpful in helping me brainstorm ideas to make our newsletters more customer friendly and content rich. I put on my "publisher's hat" and got to work with the re-launch. Here's a link to our "before" [...] and the "after" [...] . Big difference, huh? The response has been fabulous and I'm really enjoying the new interactivity we have with our customers. The more I understand their needs, the better I can serve them! Overall, the book has been a terrific asset for helping me navigate the "content revolution" that's happening in marketing today.
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Best Business Book For Small Business 3. Juli 2008
Von Shawn Connors - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Most contemporary business books should be in the humor genre as far as small business owners are concerned. Not Get Content Get Customers, this slim book deserves your roughest treatment. Mark it up, dog ear it, spill coffee on it, and tear through it. If there was one book you could keep out of your competitors' hands, this would be the one.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen "Everyone online is a content marketer. The sooner you get this book, the sooner you can start making that work for you 9. Juni 2008
Von Stephanie Diamond - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Content marketing is a topic on everyone's lips right now, with good reason. Unless you create the compelling content your visitors deserve, your online business will be a lonely place. "Get Content. Get Customers." by Newt Barrett and Joe Pulizzi is the first book of its kind to tackle the issue of content marketing head on. If you want to stay ahead of your competitors, you need this book today!

You'll get powerful lessons from the `Best Practice Success Stories' and ways to implement them from the final section on `Putting the Lessons Into Action.'

You can become the change agent in your business. The key secret they reveal in this book revolves around the fact that people will no longer be seeking out your content. You have to find ways to get to them.

The Table of Contents is divided into four sections:
Section One: Coping With the Content Marketing Revolution
Section Two: How to Put Content Marketing to Work
Section Three: Learning from Smart Marketers--Best Practice Success Stories
Section Four: Putting the Lessons Into Action

Each section builds on the previous one. You'll learn a way to develop a set of processes that will help you put theories into real action that gets results. Both Joe and Newt walk the talk. Their blogs demonstrate the value you derive from providing readers with content they can't find anywhere else. I highly recommend this book.
5 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Must Reading for Everybody in Marketing 29. Juni 2008
Von Bob Leonard - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I'm familiar with Barrett and Pulizzi from their blogs. And I'm a true believer in content marketing. So when I heard they had a book coming out, I was first in line to buy it. I was eager to see what kind of content they were going to deliver, and they've lived up to my expectations.

'Get Content. Get Customers.' goes well beyond the information available in their blogs, on their websites and in their print articles. These guys are high caliber professional writers and it shows. The book is a great read, but it's much more than that.

I had pens, highlighters, and those sticky page markers at hand while I read. I highlighted passages, wrote notes in the margins, and transcribed business ideas into a notebook. It reminded me of college, only I don't remember ever being as jazzed about my studies as I was devouring this book.

Barrett and Pulizzi went well beyond an academic treatise of what "content marketing" is. They took the Harvard Business School approach and told the stories of 15 different companies and how they leveraged content marketing for business success. You get all the hows and whys. The stories are fun to read and, like every well told story, they're memorable.

This book should be required reading in every business school in the country. It explains a fundamental shift in the way products and services are sold, and every person in business needs to understand it.

It belongs on every professional marketer's bookshelf - well-thumbed through and dog-eared.
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Beliebte Markierungen

 (Was ist das?)
&quote;
Behavioral. Everything that you communicate with your customers has a purpose. What do you want them to do? Essential. Deliver information that your best prospects really need if they are to succeed at work or in life. Strategic. Your content marketing efforts must be an integral part of your overall business strategy. Targeted. You must target your content precisely so that it is truly relevant to your buyers. &quote;
Markiert von 44 Kindle-Nutzern
&quote;
You have the opportunity to transform the way in which you market by providing relevant content that positions your company as a trusted source. You begin as a source of information and continue as a source of products and services. Its neither necessary nor desirable for you to attempt to sell prospects who dont want to be sold. Instead, your thought leadership in print and online should position your company as the obvious source of solutions. &quote;
Markiert von 37 Kindle-Nutzern
&quote;
To acquire new customers To retain and maintain present customers To retain and grow sales volume or profit from existing customers To migrate existing customers through the firms product or service portfolio &quote;
Markiert von 33 Kindle-Nutzern

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