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Get Content. Get Customers. (Englisch) Gebundene Ausgabe – 16. Mai 2008


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Synopsis

We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed.You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future.

Über den Autor und weitere Mitwirkende

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resourcefor content marketing. Newt Barrett is president of Content Marketing Strategies, a firmthat helps businesses market their products and services through relevant content. -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

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Amazon.com: 33 Rezensionen
8 von 9 Kunden fanden die folgende Rezension hilfreich
Content Marketing works! 19. Juni 2008
Von Kathy A. Swank - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
We had the opportunity to watch firsthand how content marketing benefitted our organization, The Greater Naples Chamber of Commerce. The book's co-author, Newt Barrett, worked with us to make significant improvements in our print and online publications. The book does a great job of telling our story and that of many organizations who are putting content marketing to work successfully.

We now have a monthly magazine, Business Currents that generates great readership and great revenue--3X as much as our old Chamber publication. Our website is getting 6X as many visitors as it did before its transformation into a content-rich online home for The Chamber.

Just as the book describes, everything came down to understanding what issues are most important to our target audience--the regional business community--and delivering relevant and valuable content consistently, month in and month out. Content marketing has benefitted our members, our community, and our organization. Content marketing really works. Our organization is living proof.
4 von 5 Kunden fanden die folgende Rezension hilfreich
"Everyone online is a content marketer. The sooner you get this book, the sooner you can start making that work for you 9. Juni 2008
Von Stephanie Diamond - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Content marketing is a topic on everyone's lips right now, with good reason. Unless you create the compelling content your visitors deserve, your online business will be a lonely place. "Get Content. Get Customers." by Newt Barrett and Joe Pulizzi is the first book of its kind to tackle the issue of content marketing head on. If you want to stay ahead of your competitors, you need this book today!

You'll get powerful lessons from the `Best Practice Success Stories' and ways to implement them from the final section on `Putting the Lessons Into Action.'

You can become the change agent in your business. The key secret they reveal in this book revolves around the fact that people will no longer be seeking out your content. You have to find ways to get to them.

The Table of Contents is divided into four sections:
Section One: Coping With the Content Marketing Revolution
Section Two: How to Put Content Marketing to Work
Section Three: Learning from Smart Marketers--Best Practice Success Stories
Section Four: Putting the Lessons Into Action

Each section builds on the previous one. You'll learn a way to develop a set of processes that will help you put theories into real action that gets results. Both Joe and Newt walk the talk. Their blogs demonstrate the value you derive from providing readers with content they can't find anywhere else. I highly recommend this book.
4 von 5 Kunden fanden die folgende Rezension hilfreich
Best Business Book For Small Business 3. Juli 2008
Von Shawn Connors - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Most contemporary business books should be in the humor genre as far as small business owners are concerned. Not Get Content Get Customers, this slim book deserves your roughest treatment. Mark it up, dog ear it, spill coffee on it, and tear through it. If there was one book you could keep out of your competitors' hands, this would be the one.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!
2 von 2 Kunden fanden die folgende Rezension hilfreich
Excellent guide to navigating the "content revolution" 27. Februar 2009
Von Heather Schuck - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I read this book while planning a complete overhaul of my company email newsletter. I'm so glad I did! The book was extremely helpful in helping me brainstorm ideas to make our newsletters more customer friendly and content rich. I put on my "publisher's hat" and got to work with the re-launch. Here's a link to our "before" [...] and the "after" [...] . Big difference, huh? The response has been fabulous and I'm really enjoying the new interactivity we have with our customers. The more I understand their needs, the better I can serve them! Overall, the book has been a terrific asset for helping me navigate the "content revolution" that's happening in marketing today.
5 von 7 Kunden fanden die folgende Rezension hilfreich
Must Reading for Everybody in Marketing 29. Juni 2008
Von Bob Leonard - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
I'm familiar with Barrett and Pulizzi from their blogs. And I'm a true believer in content marketing. So when I heard they had a book coming out, I was first in line to buy it. I was eager to see what kind of content they were going to deliver, and they've lived up to my expectations.

'Get Content. Get Customers.' goes well beyond the information available in their blogs, on their websites and in their print articles. These guys are high caliber professional writers and it shows. The book is a great read, but it's much more than that.

I had pens, highlighters, and those sticky page markers at hand while I read. I highlighted passages, wrote notes in the margins, and transcribed business ideas into a notebook. It reminded me of college, only I don't remember ever being as jazzed about my studies as I was devouring this book.

Barrett and Pulizzi went well beyond an academic treatise of what "content marketing" is. They took the Harvard Business School approach and told the stories of 15 different companies and how they leveraged content marketing for business success. You get all the hows and whys. The stories are fun to read and, like every well told story, they're memorable.

This book should be required reading in every business school in the country. It explains a fundamental shift in the way products and services are sold, and every person in business needs to understand it.

It belongs on every professional marketer's bookshelf - well-thumbed through and dog-eared.
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