|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
Wird oft zusammen gekauft
Produktinformation
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
Ist der Verkauf dieses Produkts für Sie nicht akzeptabel? |
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von Constantinos Markides auf Amazon
› Besuchen Sie die Seite von Constantinos Markides auf Amazon
Produktbeschreibungen
Kurzbeschreibung
Praise for Game-Changing Strategies
"This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the way managers approach strategy-making in their organizations. Should be required reading for top executives and anyone interested in business-model innovation."
-Peter Schou, founder and former CEO, Lån & Spar Bank A/S, Denmark; administrator and director, Lån & Spar Fond
"Costas Markides really understands what it takes to innovate in a large corporation. This clear-eyed analysis cuts through the complexity that has muddied our understanding of strategic innovation, then does what so few other books on the topic have done: it provides practical guidance on how to implement the change. Academics will admire it for the powerful concepts, but executives will devour it for the practical insights. This is not a book for the corporate library; it belongs on the desk of any serious manager-and within easy reach."
-Christopher A. Bartlett, Thomas Casserly Professor of Business Administration, Emeritus, Harvard Business School
"Business-model innovations can change the rules of an industry and unlock enormous sources of new value. Yet many companies find changing their business model a hazardous and sometimes fatal journey. Game-Changing Strategies provides a fresh and insightful perspective on how companies can navigate this journey successfully and profit from business-model change. Based on a decade of research and filled with real-world examples, the book shows how managers of both established and entrepreneurial companies can change, and raise, their game."
-Eric D. Beinhocker, author, The Origin of Wealth
"By emphasizing the organizational challenges of implementing radical new business models, Game-Changing Strategies provides a useful road map to companies that aspire to innovate in their business model. ?I thoroughly recommend this book to those courageous enough to consider breaking the rules in their industries."
-Mark Price, managing director, Waitrose, United Kingdom
"This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the way managers approach strategy-making in their organizations. Should be required reading for top executives and anyone interested in business-model innovation."
-Peter Schou, founder and former CEO, Lån & Spar Bank A/S, Denmark; administrator and director, Lån & Spar Fond
"Costas Markides really understands what it takes to innovate in a large corporation. This clear-eyed analysis cuts through the complexity that has muddied our understanding of strategic innovation, then does what so few other books on the topic have done: it provides practical guidance on how to implement the change. Academics will admire it for the powerful concepts, but executives will devour it for the practical insights. This is not a book for the corporate library; it belongs on the desk of any serious manager-and within easy reach."
-Christopher A. Bartlett, Thomas Casserly Professor of Business Administration, Emeritus, Harvard Business School
"Business-model innovations can change the rules of an industry and unlock enormous sources of new value. Yet many companies find changing their business model a hazardous and sometimes fatal journey. Game-Changing Strategies provides a fresh and insightful perspective on how companies can navigate this journey successfully and profit from business-model change. Based on a decade of research and filled with real-world examples, the book shows how managers of both established and entrepreneurial companies can change, and raise, their game."
-Eric D. Beinhocker, author, The Origin of Wealth
"By emphasizing the organizational challenges of implementing radical new business models, Game-Changing Strategies provides a useful road map to companies that aspire to innovate in their business model. ?I thoroughly recommend this book to those courageous enough to consider breaking the rules in their industries."
-Mark Price, managing director, Waitrose, United Kingdom
Synopsis
What it takes for an established company to break into a new market World - renowned business strategy expert Costas Markides looks across ten major industries to explain why it is so hard for established companies to innovate and outlines the conditions for the successful adoption of new business models. In this book, he profiles companies such as Apple, 3M, IBM, Xerox, Dell, Schwab, Amazon, Nokia, Palm, E-Trade, and Enterprise, among others, and draws on examples of both successes and failures from industries as diverse as retailing, automobile production, banking, life insurance, and airlines.Constantinos C. Markides (London, UK) is Professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is a member of the Academy of Management and the Strategic Management Society, and was a Fellow of the World Economic Forum in Davos, Switzerland from 1999-2003. He is the author of "All the Right Moves" (978-0-875-84833-4) and the Jossey-Bass title, "Fast Second" (978-0-7879-7154-0).
In diesem Buch
(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Tags(Was ist das?)Bei einem Tag handelt es sich um ein Schlagwort, das zum Produkt passt.
Tags erleichtern allen Kunden die Suche und die Sortierung ihrer Lieblingsprodukte. |
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
6 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
No, this is not more of the same!
20. April 2009
Format:Gebundene Ausgabe
Readers of business books on innovation have all been victims of the hype of doing new things and doing things differently. Of course we all know that doing new things and finding new ways of doing things can be sources of considerable value, with payoffs that go far beyond increased efficiency and continuous improvement. But simply eulogizing the companies that have made it big with a new business model (the IKEAs, Body Shops, Entreprise Rent-a-Cars and Southwest Airlines of the world) against formidable established competitors, is eye-opening but somehow insufficient.
Business model innovation - how a company changes key parts of the value chain to create new space in an established industry - is the subject of Professor Markides' new book. Remarkably removed from the common hype Markides emphasizes:
1. That implementing the new business model is harder than inventing it.
2. For a start-up, business model innovation is more obvious and easier than for an established company.
3. There are more business model innovators who fail than succeed.
4. An established company that decides to run a new business model, has to simultaneously manage degrees of differentiation and integration, synergy and competition with the existing business model and different ways of managing these can be successful
5. Established firms have various strategic options when responding to disruptive competitors with new business models
6. Established firms should themselves be innovative in their business models
And much more. The book is partly based on the author's own research of a large sample of business model innovators and is full of well-known and not-so-well-known case-examples, all well-written and with business arguments clearly articulated.
Of course the author understands that innovation is impossible without creativity and he counterbalances his "Creativity is not enough" Chapter 3, with his Appendix B - "How to enhance corporate creativity".
All in all a fine business book.
Business model innovation - how a company changes key parts of the value chain to create new space in an established industry - is the subject of Professor Markides' new book. Remarkably removed from the common hype Markides emphasizes:
1. That implementing the new business model is harder than inventing it.
2. For a start-up, business model innovation is more obvious and easier than for an established company.
3. There are more business model innovators who fail than succeed.
4. An established company that decides to run a new business model, has to simultaneously manage degrees of differentiation and integration, synergy and competition with the existing business model and different ways of managing these can be successful
5. Established firms have various strategic options when responding to disruptive competitors with new business models
6. Established firms should themselves be innovative in their business models
And much more. The book is partly based on the author's own research of a large sample of business model innovators and is full of well-known and not-so-well-known case-examples, all well-written and with business arguments clearly articulated.
Of course the author understands that innovation is impossible without creativity and he counterbalances his "Creativity is not enough" Chapter 3, with his Appendix B - "How to enhance corporate creativity".
All in all a fine business book.
1 von 1 Kunden fanden die folgende Rezension hilfreich
A masterpiece on strategic innovation
7. Juli 2008
Format:Gebundene Ausgabe
This book is excellent. It demystifies strategic innovation and explains, in clear and concise language, how established firms can discover and successfully adopt new business models without cannibalizing their existing businesses. The book is delicately balanced between academic research and practical advice, and the numerous case studies presented are extremely well researched and thought provoking. After "All The Right Moves" and "Fast Second", this is another masterpiece by Markides and confirms his status as a world class business strategy scholar and author.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Excellent book on competitive strategy
27. Juni 2008
Format:Gebundene Ausgabe
This book provides a thoughtful discussion about how large, incumbent firms can strategically innovate and simultaneously manage two business models to sustain competitive advantages over new entrants. Markides is one of the leading strategy scholars of our time and this new book is relevant for both practicing senior managers as well as those teaching strategy courses. There are many practical examples and a clear explanation of how to implement the ideas. A must read!
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
