As an audio specialist these last 30 years, I've seen my share of technology hype. Even though history is littered from horizon to horizon with inflated expectations, broken promises, unfounded predictions, and a few outright lies, I'm always amazed at how easily people are goaded into throwing down their credit card for the latest tech toys. Of course, this book reaffirms that which I already know--technology for its own sake may be cool, but has no other benefits. I was predisposed to enjoy this book, and I wasn't disappointed. The guy who should read this book is the same guy who replaced his Beta tape library with LaserDiscs.
Seidensticker writes in a very anecdotal style. The layout is clean and inviting to the eyes. It is extremely well organized and edited. What makes FUTURE HYPE so much fun is all of the neat little quotes and factoids, some of which are pretty humorous when read in our modern context. An appendix lists sources for material on the subject worth looking into.
Reading this book gives one the long view, and puts current trends in their proper perspective. I sure wish our government and our school district would read it, because what scares me is that we are being forced to buy into technology that actually lowers productivity or has costs disproportionate to its benefits. For instance, our switch to HDTV has been LEGISLATED, because it didn't win over the marketplace overnight as some hoped it would. School students are REQUIRED to use computers to do assignments which can be done faster with a book, pen, and paper. FUTURE HYPE advocates adopting technologies according to their benefit.
Protect yourself. Read this book before the hype seduces you!
Byron C. Justice, author of "Violent Night"