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Kurzbeschreibung
Reveals what the next generation of strategy and competition will look like, and what companies must do to be players.
Synopsis
"The Future of Competition" argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. Once passive recipients of the products and services companies created for them - customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute. Whereas in the 1990s, competitive advantage was derived from the authors' landmark notion of "core competencies" (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences. Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as "Competing for the Future" a decade ago, this book will redefine strategy for the Information Age.
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A PROFOUND, BUT SILENT, transformation of our society is afoot. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
A PROFOUND, BUT SILENT, transformation of our society is afoot. Lesen Sie die erste Seite
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27 Rezensionen
36 von 40 Kunden fanden die folgende Rezension hilfreich
New framework, new jargon, but nothing else is new
31. März 2004
Format:Gebundene Ausgabe
The future is here. Competition is getting tougher and customers are more difficult to please. On the other hand everything is connected, objects are embedded with sensors and software and information flows instantly to all corners of the world , thanks to the communications revolution. This book essentially looks at a networked world where customers and companies are inseparable and are constantly in interaction. In this paradigm, the framework of DART - Dialogue, Access, Risk Assessment and Transparency is introduced and the book proceeds to explain each of these in detail.
The word Co-creation will get included in your daily vocabulary sooner than you expect. Lots of diagrams and case studies are thrown into every chapter. But frankly, there is no concept that is radically different from some of the pioneering works on similar topics already published. To list a few :
-Customer.Com by Particia Seybold
-How to Grow when Markets Don't by Adrian Slywotzky
-The Innovator's solution by Clayton Christensen
-Adapt or Die : Turning your Supply Chain into an Adaptive Business Network by Bob Betts , Claus Heinrich
-Experimentation Matters: Unlocking the Potential of New Technologies for Innovation by Stephen Thomke
-Priceless: Turning Ordinary Products into Extraordinary Experiences by Diana Lasalle, Terry A. Britton
-The Agenda: What Every Business must do to Dominate the Decade by Michael Hammer
Most of the case studies in this book are repetitions from these or are similar in concepts or processes in creating value for ( or along with) the customer. The authors have duly acknowledged and referred to an elaborate list of books and articles under "Aids to Exploration". But my point is that after going through some of the key works listed above, this book fails to impress on originality.
Towards the end of the book, Knowledge Management is brought in as one of the strategic tools that can be integrated into the co-creation framework.
It is certainly interesting to go through the book though it is a combination of old ideas in a new packaging. Young MBAs will find lots of new jargon that can be put to profitable use in job interviews.
15 von 15 Kunden fanden die folgende Rezension hilfreich
a real disappointment
5. April 2004
Format:Gebundene Ausgabe
I was left with the feeling that all of this has been said before in one form or another, Where it was ' new' there are other who have already explored the space ( eg The Suport Economy by Shoshana Zuboff) There are two many big words hidding little concepts. The case studies are simplistic and look to the past rather than casting light on the future. This will be another 'fad" and like all fads find its place in the dustbins of business books
12 von 12 Kunden fanden die folgende Rezension hilfreich
Content good, style weak
3. April 2004
Format:Gebundene Ausgabe
The content of this "text" is rich with pointers for those who will format strategic decisions in the future. However, it would seem to challenge the reader to probe the true value of the writers. As the reviewer from Dallas infers, the message is there but the packaging leaves something to be desired. As a university professor who teaches strategic thinking, I see this book as one of the reasons that executives and MBA students resist reading academic pieces: the task is greater than the payoff!!
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