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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides) [Kindle Edition]

Eric Benjamin Seufert

Kindle-Preis: EUR 29,10 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Taschenbuch EUR 38,47  



"Seufert's book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model."--Data and Technology Today, May 27, 2014


Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

By reading Freemium Economics, you will:

  • Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
  • Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
  • Get practical tips and analytical guidance to successfully implement the freemium model
  • Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
  • Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel


  • Format: Kindle Edition
  • Dateigröße: 2109 KB
  • Seitenzahl der Print-Ausgabe: 230 Seiten
  • ISBN-Quelle für Seitenzahl: 0124166903
  • Verlag: Morgan Kaufmann; Auflage: 1 (27. Dezember 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Amazon Bestseller-Rang: #90.940 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Die hilfreichsten Kundenrezensionen auf (beta) 4.5 von 5 Sternen  15 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Must Read for anyone in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile 19. Januar 2015
Von Garrett G. - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Every once in a while a book comes along that perfectly encapsulates the ethos of our time. A book so remarkable, so sublime, so vivid and significantly poignant, that we have only but to stop, pause, and revel in the beauty of its' creation.

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, is one of those books.

This is truly a seminal work by the author, one that, with radical zeal, distills down the principles and precepts necessary to survive in the byzantine and treacherous Mobile Gaming landscape.

Let us not fool ourselves, friends, for the sandbox we play in is a digital jungle. We breathe life into these mobile applications we build, pixel by painstaking pixel, only to have our hopes and dreams append to the D1/D3/D7/D30 retention metrics of our latest cohort.

This book, will give you the tools, tactics, strategies, and knowledge essential to gaining distribution infamy.

Here are some of my favorite topics covered:

- Commerce at $0 Price Point (Massive Scale, Purchasing a Intersection of Interest & Disposable Income)
- Fremium Case Studies (Skype, Spotify, Candy Crush Saga)
- User Segmentation, Cohorts, & A/B Testing
- Built-In Virality: K-factor & Cycle Times
- Paid User Acquisition & Alternative User Acquisition

It is with this, friends, that I leave you, my objective and unvarnished fervor for this book. A must-read for all those in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The MOST in depth dig into the analysis of CRUCIAL freemium metrics 27. Februar 2014
Von Mark S. Kasson - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.

This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on anecdotes and particular categories of advertisement/upsell/gameplay, whereas this book has comparatively few, which is fine with me. They don't really dig into analyzing the data.

This book is about gathering and analyzing the data to maximize LTV (Life Time Value of the customer). The only other place I have seen the type of explanation like in this book is in the author's blog

The topics I found of particular interest related to measuring virality, events to be tracked for analysis, analysis spreadsheets and user segmentation. It helps if you have some background in statistics, but you can get most of the book if that's not your background.

Understanding this book will help you create and take every opportunity to understand your audience enough to maximally monetize your app.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great Book 20. März 2014
Von Julian Winternheimer - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
This book has been a huge help to me - there are actionable insights that I have not been able to find elsewhere. Highly recommended.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Fantastic book for the freemium model 2. November 2014
Von Brad Richards - Veröffentlicht auf
I recently moved into a PM role at a company that makes a freemium app and my Head of Product bought this book for me to read. I really enjoyed Freemium's a very thorough overview of the freemium model, mostly from an analytics and revenue perspective, and for someone moving into product development with no prior understanding of freemium, the insight I gained from this book is extremely valuable. One thing to note is that the book doesn't go into detail about product design reads more like a textbook, so it's very high-concept, and what it addresses really well is the process of developing and iterating on freemium products to maximize revenue. This is a great book and I'd definitely recommend it to anyone that needs a broad introduction to the freemium model
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Must Have - You Need This Book 21. April 2014
Von Christian C. - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
I'm in the mobile game industry and this book has become my bible and reference guide on freemium economics and how to run a freemium business. Eric Seufert provides comprehensive insight to his data-driven approach on how to operate a successful freemium business. This book covers freemium economics from every angle including the very basics of freemium economics, analytics behind free-to-play, quantitative methods for product management, and a deep dive into the KPIs that drive virality, monetization, and LTV.

Everyone in the industry is talking about this book right now. If you operate a freemium business or are thinking about creating a free-to-play application, you need this book.
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