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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)
 
 

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides) [Kindle Edition]

Eric Benjamin Seufert

Kindle-Preis: EUR 25,92 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Taschenbuch EUR 38,47  


Produktbeschreibungen

Kurzbeschreibung

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.



By reading Freemium Economics, you will:

  • Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
  • Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
  • Get practical tips and analytical guidance to successfully implement the freemium model
  • Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
  • Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Über den Autor und weitere Mitwirkende

Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments. Eric received an undergraduate degree in Finance from the University of Texas at Austin and an MA in Economics from University College London, where he was an Erasmus Mundus scholar. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services. Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 2117 KB
  • Seitenzahl der Print-Ausgabe: 230 Seiten
  • ISBN-Quelle für Seitenzahl: 0124166903
  • Verlag: Morgan Kaufmann; Auflage: 1 (27. Dezember 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00HNVG0MG
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #162.582 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Kundenrezensionen

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.6 von 5 Sternen  5 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great Book 20. März 2014
Von Julian Winternheimer - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
This book has been a huge help to me - there are actionable insights that I have not been able to find elsewhere. Highly recommended.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The MOST in depth dig into the analysis of CRUCIAL freemium metrics 27. Februar 2014
Von Mark S. Kasson - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.

This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on anecdotes and particular categories of advertisement/upsell/gameplay, whereas this book has comparatively few, which is fine with me. They don't really dig into analyzing the data.

This book is about gathering and analyzing the data to maximize LTV (Life Time Value of the customer). The only other place I have seen the type of explanation like in this book is in the author's blog mobiledevmemo.com.

The topics I found of particular interest related to measuring virality, events to be tracked for analysis, analysis spreadsheets and user segmentation. It helps if you have some background in statistics, but you can get most of the book if that's not your background.

Understanding this book will help you create and take every opportunity to understand your audience enough to maximally monetize your app.
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Extremely comprehensive 24. April 2014
Von Thomas SOMMER - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Freemium economics should be considered as the main reference guide on freemium and free-to-play. It is extremely comprehensive in both scope and depth. A must-have if you work in the industry!
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Must Have - You Need This Book 21. April 2014
Von Christian C. - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I'm in the mobile game industry and this book has become my bible and reference guide on freemium economics and how to run a freemium business. Eric Seufert provides comprehensive insight to his data-driven approach on how to operate a successful freemium business. This book covers freemium economics from every angle including the very basics of freemium economics, analytics behind free-to-play, quantitative methods for product management, and a deep dive into the KPIs that drive virality, monetization, and LTV.

Everyone in the industry is talking about this book right now. If you operate a freemium business or are thinking about creating a free-to-play application, you need this book.
1 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen heavy but very informative. 13. März 2014
Von olivier.cn - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
Clearly a deep dive into the statistics and data driven approach needed to be successful in freemium, this book contains a ton of very useful information and insight but may be a bit too much to handle for people new to this business model.
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