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Free: The Future of a Radical Price
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Kurzbeschreibung
The New York Times bestselling author heralds the future of business in Free.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
Über den Autor
Chris Anderson ist seit 2001 Chefredakteur der renommierten Zeitschrift "Wired". Vorher hat er für die Magazine "The Economist", "Nature" und "Science" geschrieben. Er hat Physik und Wissenschaftsjournalismus studiert und lebt in Berkeley, Kalifornien.
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2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Kindle Edition
The best things in life are free, or so the old saying goes. These days, however, it seems that more and more companies and retailers are trying to get us something for free, and it is becoming increasingly doubtful that all of those freebies are the best that life can offer. Nonetheless, all this free stuff has certainly contributed to making many aspects of our daily lives simpler and more convenient, especially when it comes to those parts of our lives that we spend in digital world.
The raise of free predates computers, and it has a venerable history in the annals of marketing. Chris Anderson, the editor in chief of the "Wired Magazine" and the author of insightful "Long tail," narrates the greatest highlights of the history giving products for free. He also explains the rationale behind how the prices get set in a free market, and the reason why in the absence of almost any production costs we can expect products to eventually end up free. The reason that there is a proliferation of free nowadays has everything to do with the fact that the cost of creating and moving bits of information around is essentially zero.
Anderson spends an entire chapter defending the free model against its many critics. He takes every common objection to free that has been heard in recent years and provides a cogent and well-informed refutation. How convincing his arguments are, however, may depend on your own attitude and point of view.
At the end of the book there is a list of fifty different business models where products or services are given out for free. This is a useful list for anyone considering a cutting-edge modern business, and for the rest of us it gives us an opportunity to take a look at what kinds of things can be obtained for free these days.
Overall, this is an interesting book that takes a look at modern economy form a very unique angle. Only the time will tell if the paradigms used in this analysis will survive the test of time or are they just the latest fad.
The raise of free predates computers, and it has a venerable history in the annals of marketing. Chris Anderson, the editor in chief of the "Wired Magazine" and the author of insightful "Long tail," narrates the greatest highlights of the history giving products for free. He also explains the rationale behind how the prices get set in a free market, and the reason why in the absence of almost any production costs we can expect products to eventually end up free. The reason that there is a proliferation of free nowadays has everything to do with the fact that the cost of creating and moving bits of information around is essentially zero.
Anderson spends an entire chapter defending the free model against its many critics. He takes every common objection to free that has been heard in recent years and provides a cogent and well-informed refutation. How convincing his arguments are, however, may depend on your own attitude and point of view.
At the end of the book there is a list of fifty different business models where products or services are given out for free. This is a useful list for anyone considering a cutting-edge modern business, and for the rest of us it gives us an opportunity to take a look at what kinds of things can be obtained for free these days.
Overall, this is an interesting book that takes a look at modern economy form a very unique angle. Only the time will tell if the paradigms used in this analysis will survive the test of time or are they just the latest fad.
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84 von 95 Kunden fanden die folgende Rezension hilfreich
Great ideas and even better when implemented
24. Juli 2009
Format:Gebundene Ausgabe
I read the original WIRED magazine article written by Mr. Anderson that this book is based on back in February 2008; I've been anxiously awaiting this book... and I've just finished it.
First off, I've implemented a few "freebies" in the past year that I give away in my line of work; the question was whether it would pay off. It did. I offered something of value (to me, and I believe to my customer) and waited to see if interest in the free item would increase sales of a companion item. Sales were there.
So many people are attacking the book for various reasons, but for me the key question for rating this book was "Is the author's information accurate and can it hold up to real-world results?" The answer is Yes.
A lot of things in the book aren't relevant to me, but I've taken what I can from it (in addition to the original article) and made some changes in how I do business. (I'm a small business owner, not a corporate giant.)
You can agree or disagree with the book's overall theme, but my findings are that the book has a solid grasp on how any business that has any Internet-related sales or support must adapt. The author's argument about how costs are moving to zero for the "bits" world is dead-on.
I find it humorous that so many negative reviews of the book are simply about the price of the book (or the lack of price for some of the free versions). The book is about the concept of Free. Some people are seeing "Free" on the cover and whining that it has a price???
The book isn't light reading - it's got some complicated concepts that the reader must grasp, especially business owners. For that reason, I could never listen to an audio version - I've highlighted my text at various points that I want to come back to and consider how I might use the info with my work.
I give the book 5 stars - I enjoyed it, it gave me much to think about, and I didn't feel (when done) that I'd been ripped off... the value of the information contained in the book is worth much more to me than the $20 I paid.
First off, I've implemented a few "freebies" in the past year that I give away in my line of work; the question was whether it would pay off. It did. I offered something of value (to me, and I believe to my customer) and waited to see if interest in the free item would increase sales of a companion item. Sales were there.
So many people are attacking the book for various reasons, but for me the key question for rating this book was "Is the author's information accurate and can it hold up to real-world results?" The answer is Yes.
A lot of things in the book aren't relevant to me, but I've taken what I can from it (in addition to the original article) and made some changes in how I do business. (I'm a small business owner, not a corporate giant.)
You can agree or disagree with the book's overall theme, but my findings are that the book has a solid grasp on how any business that has any Internet-related sales or support must adapt. The author's argument about how costs are moving to zero for the "bits" world is dead-on.
I find it humorous that so many negative reviews of the book are simply about the price of the book (or the lack of price for some of the free versions). The book is about the concept of Free. Some people are seeing "Free" on the cover and whining that it has a price???
The book isn't light reading - it's got some complicated concepts that the reader must grasp, especially business owners. For that reason, I could never listen to an audio version - I've highlighted my text at various points that I want to come back to and consider how I might use the info with my work.
I give the book 5 stars - I enjoyed it, it gave me much to think about, and I didn't feel (when done) that I'd been ripped off... the value of the information contained in the book is worth much more to me than the $20 I paid.
15 von 15 Kunden fanden die folgende Rezension hilfreich
Freeconomics
19. August 2009
Format:Gebundene Ausgabe
Because of the ongoing drop in the cost of bandwith, storage and computer processing power, which brings the cost of each of these digital age services to almost zero, "free" is becoming a more prevalent price with real power. For the business person and others wishing to profit from "free", the trick is to figure out how to sell services or products related to the free one. Author Chris Anderson, who also wrote Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More uses Google as one of his primary examples of how free functions in this new economy. Google provides free internet searches and makes money off the targeted ads and premium products. Music groups have gotten on board, and have let go of the idea that they muist rely on copyright protection, and have benefited handsomely by giving away their music and more than making up for it in concerts, premium versions of their music and band-related paraphernelia. Not all "free" providers have managed to "monetize" their offerings. Facebook and Twitter are two examples, although the latter is on the verge of attempting to do so.
The above successes have occured in what Anderson labels the "bits" world that relies on the electronic generation of information, but free can also work in what Anderson calls the "atoms" world, where products are things you can hold or services that you can experience. Telecommunications companies, for example, give you a free cell phone but make their money on usage and ring tones. Anderson provides a good number of examples in table form of both bits and atoms free.
For me, the most intriguing discussion centered on what Anderson calls "finding the scarcity among the abundance", which is where the money is to be made from free or to where the value migrates. I wish there had been more concrete examples because my impression is that those of us who are not necessarily gifted in the geek data and computer world might find this opportunity the best one to exploit. I also wonder if there are opportunities for free to occur in government, or is this phenomenon limited to the private sector?
In any case, the book is an interesting read and will open the reader's eyes to the reality of this new economic force.
The above successes have occured in what Anderson labels the "bits" world that relies on the electronic generation of information, but free can also work in what Anderson calls the "atoms" world, where products are things you can hold or services that you can experience. Telecommunications companies, for example, give you a free cell phone but make their money on usage and ring tones. Anderson provides a good number of examples in table form of both bits and atoms free.
For me, the most intriguing discussion centered on what Anderson calls "finding the scarcity among the abundance", which is where the money is to be made from free or to where the value migrates. I wish there had been more concrete examples because my impression is that those of us who are not necessarily gifted in the geek data and computer world might find this opportunity the best one to exploit. I also wonder if there are opportunities for free to occur in government, or is this phenomenon limited to the private sector?
In any case, the book is an interesting read and will open the reader's eyes to the reality of this new economic force.
131 von 180 Kunden fanden die folgende Rezension hilfreich
So glad I got it, well, free.
21. Juli 2009
Format:Gebundene Ausgabe
At the "radical price" of $0.00, which was offered for a limited time, it was worth flipping through the ebook, but $26.99 for the hardcover, with no discounting? I don't think so. The book reads like an energetic but not very trustworthy blog--breathless, careless, and shoddily researched and argued.
It's been widely discussed that Chris Anderson lifted passages straight out of Wikipedia without attribution; now that the credits have been added to the electronic text, it looks pretty silly to see the notoriously uneven online reference cited again and again. I guess it was too slow/too old-school (too expensive?) to bother to do the primary research we have come to expect in a book--or even in a decent high school paper. Again and again the text feels dashed off and sloppy. Just a few examples from Chapter 7, which starts off, "On February 3, 1975, Bill Gates, then 'General Partner, MicroSoft' wrote an 'Open Letter to Hobbyists...'" and says on the following page that "Microsoft, now without a hyphen, grew rich." What hyphen? Does he mean a capital s? There's a subhead, "The Penguin Attacks," that's incomprehensible to people who don't already know the history of free software he's supposed to be explaining; then another subhead, "Case Two," without a "Case One."
What is "free," anyway? A lot of it sounds like a variation on bait-and-switch: e.g., give away a free cell phone but charge activation and monthly fees; offer a free basic version of a product but charge for the "premium" edition people really want; give doctors free software for electronic health records in return for access to data on those doctors' patients (yikes). Chris Anderson applies a version of the model to himself: "So you can read a copy of this book online (abundant, commodity information) for free, but if you want me to fly to your city and prepare a custom talk on free as it is applies to your business, I'll be happy to, but you're going to have to pay me for my (scarce) time. I've got a lot of kids and college isn't getting any cheaper."
Sadly, based on the quality of the thinking in this (free) book, I can't recommend paying for any premium version. Let the buyer beware.
It's been widely discussed that Chris Anderson lifted passages straight out of Wikipedia without attribution; now that the credits have been added to the electronic text, it looks pretty silly to see the notoriously uneven online reference cited again and again. I guess it was too slow/too old-school (too expensive?) to bother to do the primary research we have come to expect in a book--or even in a decent high school paper. Again and again the text feels dashed off and sloppy. Just a few examples from Chapter 7, which starts off, "On February 3, 1975, Bill Gates, then 'General Partner, MicroSoft' wrote an 'Open Letter to Hobbyists...'" and says on the following page that "Microsoft, now without a hyphen, grew rich." What hyphen? Does he mean a capital s? There's a subhead, "The Penguin Attacks," that's incomprehensible to people who don't already know the history of free software he's supposed to be explaining; then another subhead, "Case Two," without a "Case One."
What is "free," anyway? A lot of it sounds like a variation on bait-and-switch: e.g., give away a free cell phone but charge activation and monthly fees; offer a free basic version of a product but charge for the "premium" edition people really want; give doctors free software for electronic health records in return for access to data on those doctors' patients (yikes). Chris Anderson applies a version of the model to himself: "So you can read a copy of this book online (abundant, commodity information) for free, but if you want me to fly to your city and prepare a custom talk on free as it is applies to your business, I'll be happy to, but you're going to have to pay me for my (scarce) time. I've got a lot of kids and college isn't getting any cheaper."
Sadly, based on the quality of the thinking in this (free) book, I can't recommend paying for any premium version. Let the buyer beware.
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